In-depth interview podcast with leading corporate governance experts, including world-class founders, scholars, board members, executives, investors and more. The content is structured as a long-form conversation to explore not only the latest corporate governance trends, but also to get some personal insights from some of the best and brightest minds behind America's boardrooms.
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Tales from the Dirt Road is the preeminent podcast showcasing seasoned public relations and marketing pros by discussing past experiences as well as thoughtful perspectives and opinions. Listeners looking for added incite about the ever-changing strategic communication industry will increase their knowledge and give a new point-of-view which they may use in their daily professions. #TalesFromtheDirtRoad #StrategicCommunications #PRPros #DirtRoadGroup About Your Hosts: Liz Hersh is an Ohio na ...
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Welcome to Aqua Talks, the podcast where marketing meets bold, game-changing ideas. From state and federal government campaigns to industries spanning the private sector, we delve into the art and science of cutting through the noise, capturing attention, and building meaningful, profitable connections. Join visionary host Larry Aldrich, with decades of expertise in multi-industry marketing, and Mady Dudley, a PR professional renowned for crafting engaging, results-driven campaigns. Together ...
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Valuation Podcast.com - A video and audio podcast on all topics concerning business owners and valuations. Melissa Gragg is a Business Valuation Expert in St. Louis and the host, she interviews CPAs, company valuation experts, testifying experts, marketing experts, divorce expert witnesses, estate planning experts, management consulting experts, strategic planning experts, business lawyers and covers business topics pertaining to company owners and attorneys. http://www.ValuationPodcast.com ...
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NAPL, the trade association for excellence in graphic communications management, is pleased to introduce its NAPL Mergers & Acquisitions Podcast, featuring John Hyde, Managing Director of NAPL's Professional Services Group. In these podcasts, John discusses what graphic communications companies need to know about using acquisition as a growth strategy.
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Ep 29 Exploring the Transformative Power of Sports Tourism
58:03
58:03
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58:03This podcast episode revolves around the ever evolving and increasing trend of sports tourism and its transformative impact on destinations, particularly in Florida. Larry and Mady delve into the art and science of capturing attention within this dynamic field with Sean Doherty, Tourism Executive Director and Sean Walter, Sales/Sports Business Deve…
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Ep 28 Discovering the Power of Community with Visit St. Pete Clearwater
1:08:04
1:08:04
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1:08:04Our discussion centers around the innovative marketing strategies employed by Visit St. Pete/Clearwater, particularly in the context of revitalizing the area's image and attracting diverse visitors. Joining us is Oliver Kugler, the Community Relations Manager, who shares valuable insights into the evolving landscape of tourism and marketing within …
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Differences Between Marketing, Advertising and Sales
19:48
19:48
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19:48Spoiler alert, they are NOT the same! Liz and Tony chat about the differences between marketing, advertising and sales. This week, the discussion focuses not only on defining the tactics, but also how to effectively use them and in which order they should be implemented. Liz Hersh and Tony Vann are strategic communicators who practice marketing, pu…
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Sue Siegel: Innovation, Life Sciences, and Governance in a Changing World
58:25
58:25
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58:25(0:00) Intro (1:55) About the podcast sponsor: The American College of Governance Counsel (2:42) Start of interview (3:56) Sue's origin story (5:42) The Rise of Biotech and her Career Journey (BioRad, Dupont, Amersham and Affymetrix) (12:04) Transition to Venture Capital (Mohr Davidow Ventures, GE Ventures) (14:55) Evolution of Corporate Venture Ca…
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Karen Page: Venture Boards, Founder Governance, and the Path from Startup to Scale
57:48
57:48
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57:48(0:00) Intro (1:25) About the podcast sponsor: The American College of Governance Counsel (2:12) Start of interview (3:01) Karen's origin story (3:44) Early Career and Transition to Technology (5:40) The Dot-Com Era and her time at Brobeck and later at Orrick. (8:50) Her transition to Prosper Marketplace (Chris Larsen's company) (9:40) Her time at …
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Content Is King, No Matter How You Get There.
24:20
24:20
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24:20In a wild plot twist, Liz and Tony discuss the importance of engaging content. The two hosts chat about the creation of content, how it can help a brand tell stories and a change in heart by one of our hosts as they discover no matter how you slice it, content is always king. Liz Hersh and Tony Vann are strategic communicators who practice marketin…
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Women, Wealth & the Future of Art Value: Galleries, Online Sales & Legacy
47:45
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47:45Women, Wealth & the Future of Art Value: Galleries, Online Sales & Legacy | ValuationPodcast.com In this episode of ValuationPodcast.com, Melissa Gragg speaks with Ann Priftis, CEO of a group of seven contemporary art galleries across the U.S. and Canada and an art advisor/appraiser—about how value is created (and preserved) in today’s art market. …
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Joele Frank and Anne Chapman: Strategic Communications, Activism, and Governance
54:32
54:32
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54:32(0:00) Intro to this episode (1:34) About the podcast sponsor: The American College of Governance Counsel. (2:21) Start of interview (3:19) Joele Frank's origin story (5:02) Anne Chapman's origin story (8:41) The history and focus of the firm Joelle Frank (now has ~250 people, with offices in NYC and SF). (12:46) Shareholder activism in today's mar…
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Ep 27 The Intersection of Marketing and Spooky Experiences in Travel
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23:08
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23:08This discussion centers on the significance of seasonal tourism, particularly emphasizing the economic benefits derived from Halloween-themed events and attractions. We delve into the multifaceted nature of haunted tourism, exploring its capacity to enhance local economies through increased visitor numbers and engagement with unique cultural experi…
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Ep 26 Engaging the Next Generation: The Student Travel Group's Unique Approach
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30:30This episode dives into the transformative impact of travel on young individuals, particularly through the lens of the Student Travel Group, founded by Matthew Wade. Our discourse delves into the essence of fostering authentic experiences that transcend conventional tourism, as Matthew shares his mission to inspire students to embrace travel and cu…
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Liz and Tony take a deep dive into the evolution of the public relations and marketing industry as it relates to protocol, technology and user/client needs and wants. Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com…
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Stephen Bainbridge (UCLA): The State of Corporate Law and Governance in the U.S.
56:47
56:47
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56:47(0:00) Intro (1:24) About the podcast sponsor: The American College of Governance Counsel (2:11) Start of interview. *Reference to E91 (April 2023) for Steven's personal/professional background. (2:34) The current era of corporate law. (3:39) Transition to Substack Publishing (6:40) The DExit Phenomenon Explained (11:35) Understanding Delaware's SB…
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Ep 25 Insights from the 2025 Destinations International Conference - Chicago
25:12
25:12
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Brad Feld: Startup Boards and Lessons from Four Decades in VC
56:23
56:23
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56:23(0:00) Intro (1:36) About the podcast sponsor: The American College of Governance Counsel (2:23) Start of interview (3:11) Brad's origin story (4:54) Venture Capital Beginnings (5:39) The Rise of the Internet (8:10) His role in Softbank Technology Ventures and later Mobius Venture Capital. Reference to Heidi Roizen E6, E108 and E116 (12:26) Transit…
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Inside the ESOP Deal: How Value, Regulation, and Exit Really Work
35:40
35:40
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35:40In this episode of ValuationPodcast.com, host Melissa Gragg sits down with Kelly Finnell, one of the nation’s top ESOP consultants with over 40 years of experience. Together, they uncover insider strategies behind ESOP valuation, regulations, financing, and exit planning. From misconceptions about fair market value to how ESOP-owned companies merge…
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The Biggest Challenges When Scaling a Business (and How to Overcome Them)
1:16:17
1:16:17
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1:16:17The Biggest Challenges When Scaling a Business (and How to Overcome Them) Scaling a business is never easy—especially when you’re also planning for an eventual exit. In this episode of ValuationPodcast.com, host Melissa Gragg talks with Mark Howley, seasoned CEO and strategist, about the biggest challenges business owners face when scaling and sell…
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What is ROI and how to you can best use this benchmark your progress.
25:43
25:43
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25:43This week, Liz and Tony discuss return on investment (ROI) and how business owners and marketing professionals can utilize a specific formula to calculate and leverage ROI for progress. Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http:/…
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State of the Markets and AI with Steven Wolfe Pereira
53:07
53:07
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53:07(0:00) Intro (1:30) About the podcast sponsor: The American College of Governance Counsel (2:16) Start of interview. *Reference to E181 (July 2025) for Steven's personal/professional background. (3:14) IPOs and Market Trends. Including Klarna and Gemini. (5:29) The Stay Private vs. Go Public Dilemma. Valuations and market health (examples of Airbnb…
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Ep 24 Understanding the Algorithmic Traveler: Personalization in E-Tourism
43:45
43:45
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43:45This episode covers the intricate relationship between consumer behavior and the evolving landscape of travel marketing, articulated through the lens of algorithmic insights. Larry and Chip (sitting in for normal co-host Mady Dudley) engage in a profound discussion with Seraj Bharwani from Illumin, who possesses a wealth of knowledge in the realms …
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Ep 23 Connecting with Travelers: Insights from Tourism Research
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30:31
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30:31This podcast episode introduces the pivotal concept of "JOMO travel," or the joy of missing out, as a counterbalance to the prevailing fear of missing out (FOMO) in contemporary society. Our esteemed guest, Joseph St. Germain, Ph.D., president of Downs and St. Germain Research, expounds upon the significance of relaxation in travel amidst an increa…
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Did Cracker Barrel Just Serve Us New Coke?
36:11
36:11
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36:11It's been all over the news, social and in our psyche of pop culture, the recent Cracker Barrel rebrand. With a mea culpa issued only seven days after launch, many view this as one of the worst mis-steps in recent corporate branding. Today, Tony and Liz discuss similarities between the launch of New Coke in 1985 and how it followed the same fate. T…
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Teresa Briggs: Audit Committees, AI, and the Evolving Role of Corporate Directors.
54:27
54:27
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54:27(0:00) Intro (1:26) About the podcast sponsor: The American College of Governance Counsel (2:13) Start of interview (2:53) Teresa's origin story (4:30) Her career path at Deloitte (37-year career) (7:40) Transition to Board Service (8:37) Joining the board of ServiceNow (10:57) Joining the board of Warby Parker and understanding Public Benefit Corp…
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EP 22 Lift, Partnerships and Evolution in Destination Marketing with Industry Veteran Alfredo Gonzalez
31:09
31:09
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31:09This podcast episode dives into the transformative dynamics within the travel industry, particularly in the context of post-pandemic recovery and geopolitical shifts. Our guest, Alfredo Gonzalez, draws upon his four decades of experience in the realm of travel and tourism, offering valuable insights into the evolution of marketing strategies and th…
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Ever get confused with all of the acronyms marketers used to describe campaigns, measure results and then provide data? Well, KPI is one of the greatest of those confusion creators! Liz and Tony discuss what KPIs are, how to use them effectively and what they can mean for both a marketer and business owner. Liz Hersh and Tony Vann are strategic com…
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Analytics: The Science of Understanding and Listening to Consumers
29:21
29:21
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29:21Marketers need to embrace the importance of analytics in their daily lives. Whether a simple vanity telephone number, survey or more advanced tools such as Google Looksee or Lucky Orange, the voodoo behind marketing can all be revealed through understanding the importance of listening to a consumer. Liz Hersh and Tony Vann are strategic communicato…
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Jonathan Foster: On Boards and the Playbook for Modern Governance
47:15
47:15
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47:15(0:00) Intro (1:27) About the podcast sponsor: The American College of Governance Counsel (2:13) Start of interview (2:51) Jonathan's origin story (4:23) His Journey into Governance, initially via accounting with PwC and later with Lazard. (6:17) Types of Governance Structures (7:51) About his firm Current Capital Partners (M&A advisory, corporate …
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Scaling, Selling & Staying Ready: The BITES Method
52:49
52:49
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52:49Thinking about selling your business—or scaling it to the next level? In this episode of ValuationPodcast.com, host Melissa Gragg sits down with financial strategist and bestselling author Monica Garcia Duggal to break down her proven Financial BITES Method. With over 30 years of experience in investment banking, M&A, and helping entrepreneurs buil…
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Ep 21 The Unsilent Partner: A Journey Through Business Success with CFO Nate Echols
34:44
34:44
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34:44In this episode of Aqua Talks, we dive into the real-world impact of strong leadership in business with our guest, Nate Echols—a seasoned financial officer known for helping organizations turn the corner from deficit to profitability. Nate shares lessons from his own journey, emphasizing the importance of sticking to core business principles, even …
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A Swifty Discusses the Brilliance of Taylor Swift's Albums, Songs and Branding
35:40
35:40
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35:40Well, if you didn't know it, it is the dawn of a new ERA! Specifically, the Orange and Glitter Era. Our resident Swifty, and co-host, Liz Hersh is ready to share all of the Swifty she has within her as she and Tony Vann discuss the many layers of how the Taylor Swift empire has given a masterclass as to how carve a path for marketing, branding and …
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Larry Cunningham: From John Weinberg’s 1948 Thesis, Delaware's Challenge, to the Modern Boardroom
54:50
54:50
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54:50(0:00) Intro (1:31) About the podcast sponsor: The American College of Governance Counsel (2:18) Start of interview. *Reference to E36 (June 2021) for personal/professional background, and E90 (March 2023) (3:13) Celebrating 25 Years of the Weinberg Center (3:47) Uncovering John Weinberg's 1948 Thesis. Details for the Symposium at the Weinberg Cent…
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Ep 20 Navigating the Energy Market with EnergyLink's CEO Darren Novich
17:29
17:29
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17:29In this episode, we explore the unique connection between marketing and the energy industry, spotlighting insights from Darren Novich, CEO and founder of The EnergyLink, LLC. Darren walks us through his path from energy trading to launching a brokerage focused on helping clients navigate the complexities of energy contracts. We talk about how marke…
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Battling the Temptations of Distractions and Marketers and Entrepreneurs
22:59
22:59
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22:59This week, Liz and Tony discuss the ever-growing temptations of marketing and communicating along with the importance of maintaining focus while growing a business through thoughtful and measurable implementation of critical tools. Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digi…
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Inheritance, Divorce, and Sudden Wealth: Managing What You Didn't Build
52:43
52:43
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52:43Welcome to ValuationPodcast.com—a podcast and video series where we explore all things related to business valuation, financial transitions, and strategic planning. I’m Melissa Gragg, a financial mediator and valuation expert based in St. Louis, Missouri. In today’s episode, we’re stepping into a topic that doesn’t get discussed nearly enough: what…
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Tina Rosenfeld: Independent Directors, Board Diversity, and Governance in Chile
58:46
58:46
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58:46(0:00) Intro (1:26) About the podcast sponsor: The American College of Governance Counsel (2:13) Start of interview *mention of my participation in the Board Summit in Chile (Nov 2025) (3:40) Tina's origin story (6:19) From Germany to Latin America with Beiersdorf (10:14) Her time with D&S and Walmart Chile (11:38) Her start with board memberships …
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Ep 19 The Future of Florida Tourism: Conservation and Community with Chad Crawford
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38:43
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38:43This episode takes a thoughtful look at sustainable tourism and what it really means for Florida’s marketing approach. We unpack the often-misunderstood concept of sustainability in tourism—what it is, how it’s measured, and why it matters. Our guest, Emmy award winning director/producer/host Chad Crawford, shares his personal journey as Florida’s …
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How AI is changing the landscape of strategic communications
19:21
19:21
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19:21For the first-ever episode of Tales from the Dirt Road, co-hosts Liz Hersh and Tony Vann dive into one of the most prevalent and somewhat controversial topic of artificial intelligence and the tech's impact on strategic communicators. Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and d…
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Steven Wolfe Pereira: How Can You Govern Something That You Don't Understand?
1:11:05
1:11:05
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1:11:05(0:00) Intro (1:28) About the podcast sponsor: The American College of Governance Counsel (2:15) Start of interview (3:17) Steven's origin story (7:09) The AI Market Explosion (10:07) Introducing Alpha: the company he leads. (16:01) On Events and Board Forums: "There is going to be a premium on IRL really moving forward because the bar is going to …
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Meet your hosts of Tales from the Dirt Road, Liz Hersh and Tony Vann! The first episode drops on July 29, 2025. Make sure you listen and subscribe so you can catch each new episode as they drop each Tuesday! Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn mo…
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AI is a Tool. A Negotiation Expert is a Weapon | Negotiation Strategy & Deal-Making
1:05:53
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1:05:53AI is a Tool. A Negotiation Expert is a Weapon | Negotiation Strategy & Deal-Making Hi, welcome to ValuationPodcast.com, a podcast and video series about all things business and valuation. I’m Melissa Gragg, a financial mediator and business valuation expert based in St. Louis, Missouri. Today, I’m talking to Christine Nicholson, a multi-award-winn…
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Ep 18 Transformative Marketing: 20 Ways to Win Summer in 90 Days
29:32
29:32
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29:32Essentially a Part 2 of Episode 17, The conversation evolves into a theme revolving around the strategic methodologies employed for crafting compelling summer marketing campaigns, specifically within the context of the forthcoming 90 days of summer. We, your hosts, Larry Aldrich and Mady Dudley, are joined by our social media director, Lexi Floyd-N…
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Erik Gerding (Freshfields): Governance, Regulation, and Risk in a Global Business Environment
52:29
52:29
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52:29(0:00) Intro (1:14) About the podcast sponsor: The American College of Governance Counsel (2:00) Start of interview (2:36) Erik's origin story (4:14) Discussing Foreign Private Issuers (FPIs): His article "SEC Revisits Foreign Private Issuer Eligibility" (June 2025) (16:45) The Rise of AI and Its Implications. Discussion on "AI Washing" (19:30) Dis…
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Ep 17 The Power of Creativity: Elevating Your Brand's Social Media Presence
20:09
20:09
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20:09The focal point of this podcast episode is the profound impact of creativity and intentionality in social media marketing. Larry Aldrich, Maddie Dudley, and guest Lexi engage in an enlightening discourse on how innovative storytelling and authentic engagement can elevate brand presence and foster genuine connections with audiences. Through a detail…
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Jack Lazar: A Silicon Valley Journey from Finance to the Boardroom
1:02:24
1:02:24
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1:02:24(0:00) Intro (1:30) About the podcast sponsor: The American College of Governance Counsel (2:16) Start of interview (3:09) Jack's origin story (4:11) The Accounting Foundation. His time at PriceWaterhouse (1987-1992) (5:45) His Startup/Executive Journey. Electronics for Imaging => Apptitude => NetRatings => Atheros => Qualcomm (12:15) Transitioning…
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Employment Law For Business Owners | A Business Valuation Podcast
36:09
36:09
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36:09Employment Law For Business Owners with Gary Martoccio - Business Valuation Podcast Video Series | Valuation Expert Melissa Gragg Welcome to ValuationPodcast.com, your go-to podcast and video series for all things business and valuation. I’m your host, Melissa Gragg, a valuation mediator and expert based in St. Louis, Missouri. In this episode, I’m…
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Ep 16 Understanding the Impact of Localization in Marketing
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31:21
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31:21This episode dives into the importance of cross-cultural communication in marketing, all through the unique perspective of Dottie Li, founder and CEO of TransPacific Communications. Co-hosts Larry Aldrich and Mady Dudley sit down with Dottie to talk about her incredible journey—from growing up in China with big dreams to becoming a leading voice in…
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Walker Newell & Lenin Lopez (Woodruff & Sawyer): Navigating D&O Risk, Delaware Exit, and Boardroom Litigation
1:12:34
1:12:34
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1:12:34(0:00) Intro to this episode (1:43) About the podcast sponsor: The American College of Governance Counsel. (2:30) Start of interview (3:09) Walker Newell's origin story (6:38) Lenin Lopez' origin story (9:21) Intro to Woodruff Sawyer, and their focus on corporate law and securities litigation. (14:00) The Importance of Corporate Governance (14:38) …
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Celebrating 5 Years of the Boardroom Governance Podcast & Newsletter
4:42
4:42
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4:42This episode marks the fifth anniversary of the Boardroom Governance Podcast and Newsletter. In this solo edition, I reflect on: The origin of the podcast and newsletter, both launched during the pandemic Key lessons from over 175 episodes with leading voices in corporate governance The Boardroom Governance Summit My role leading the Center for Bus…
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Empowering Creatives: How to Build Community, Strategy, and Success for Artists - Kre8 Spaces, LLC
51:32
51:32
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51:32Empowering Creatives: How to Build Community, Strategy, and Success for Artists - Kre8 Spaces, LLC - ValuationPodcast.com Welcome to ValuationPodcast.com, a podcast and video series covering all things business and valuation. I’m Melissa Gragg, a financial mediator and valuation expert based in St. Louis, Missouri. Today’s episode is a truly inspir…
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Ep 15 Press Training Basics with Aqua's Mady Dudley
17:40
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17:40The central theme of this podcast episode revolves around the critical importance of media training in effectively conveying messages to various audiences. We, your hosts Larry Aldrich and Mady Dudley, delve into the multifaceted aspects of media training, elucidating its value for individuals across diverse industries. We emphasize that media inte…
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Karen Hao: Author of Empire of AI on Why "Scale at All Costs" is Not Leading Us to a Good Place
1:05:17
1:05:17
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1:05:17(0:00) Intro (1:49) About the podcast sponsor: The American College of Governance Counsel (2:36) Introduction by Professor Anat Admati, Stanford Graduate School of Business. Read the event coverage from Stanford's CASI. (4:14) Start of Interview (4:45) What inspired Karen to write this book and how she got started with journalism. (8:00) OpenAI's N…
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