Interview with founder of SkillDing, Kevin Redmond. The company aims to revolutionize the way both providers and consumers approach soft skills training. By collaborating with podcasters in the business and marketing space, the company has a SAAS system that enables listener to integrate the content from podcasts into their learning journey. #podca…

Interview with Belinda Barker, Chief Executive of World Media Group who was speaking at the launch of their report What's Next for Content-Led Marketing We begin by discussing what's meant by content-led marketing - essentially revolving around the story of the brand. The report is in its third year and addresses many trends in content-led marketin…

A fantastic discussion on #retailmedia on last week's show with Colin Lewis who is the leading writer on this topic, and has recently penned the WARC Retail Media Platform Primer Series -- a great range of topics covered ...What exactly do we mean by Retail Media? What is the catalyst for the explosion in Retail Media? How important is it actually …

Interviews from the expo area of the Dublin Tech Summit 2022 held in June 2022 at the RDS expo area in Dublin. Although the event had continued in a virtual format, the opportunity to network face-to-face was one that the 8,000 delegates relished. There was a palpable buzz in the exhibitor halls and hospitality spaces as the attendees digested some…

An extended interview with James Chappell, Global Business Director, Horwarth HTL and Global Chairman of Horwarth HTL, John Fareed. Both men were visitors to Dublin recently and I got the chance to talk hotel market trends with them as we emerge from the worst of Covid....also in this podcast ( 19'58" ) an interview with Killian Stokes, founder of …

In this podcast an interview with the founder of start-up in the Augmented Reality space Imvizar, Michael Guerin, plus Kevin Rowe tells me about a new outdoor light extravaganza that his company will be running in a Wexford #augmentedreality #immersivetechnology

On 29th December I hosted the 2021 Immersive Tech Review with panelists Alan Smithson and Julie Smithson from MetaVRse and Judity Okonkwo from Imisi 3D. Our discussion was wide-ranging covering events such as new launches from Snap, Niantic, no and lo-code game engines, Microsoft Mesh, acquisitions that made headlines including Wikitude, Pico and S…

Feature interview with Mal Stevenson, former Creative Director Irish International /BBDO Dublin and David O'Sullivan, director of Ignition and Bloodychic.com where we dissect four popular Christmas adverts gracing Irish television screens this festive season: Woodies, Supervalu, Lidl and Tesco. #christmasads #advertising #adstrategy…

In this podcast I interview Mal Stevenson who was Creative Director at Irish International when the Guinness Christmas advert was first aired in 2003. In a wide-ranging interview we discuss the creative brief behind the advert, the creative idea and execution elements of what has become one of Ireland's most-loved adverts. Thanks also to Dave O'Sul…

In this podcast we are rejoined by Kay Mc Carthy from planning agency MCCP to discuss the impact that the Covid crisis has had on consumer sentiment. We trace many of the likely implications for marketers. In part two of the podcast an interview with Finola Mc Dermott from the marketing team at EPIC in Dublin's CHQ.…

On this edition of the show Dave Byrne, Head of Creative at Thinkhouse, discusses the marketing opportunities offered by the TikTok platform with a case-study on the campaign they ran on behalf of client Goodfellas for their Pizza Pockets brand. Also on the show in Part Two, an interview with author David Kerrigan about his latest book 'Unlock your…

On this episode of the show, an extended interview with Michelle Carvill, co-author of 'Sustainable Marketing - How to drive profits with purpose'. In the interview we discuss Michelle's marketing career, and the genesis of the book. Themes from the book we explore are the role of leadership in promoting a sustainability in marketing agenda, and th…

On this episode of The Persuaders -- the topic of innovation is one that we have covered numerous times on the show, but never from the perspective of philosophy. Professor Xavie Pavie, who lectures at top French business school ESSEC's Singapore campus, is an acknowledged global thinker in how companies can be more responsible in their innovation …

On this week's show we interview the founders of London agency, SharpEnd, Cameron Worth and Rob Hollands. Their agency together with Capgemini and The Drum have recently launched Cornershop, which is a retail innovation showcase space in Shoreditch. Cornershop was recently featured on the BBC Click television show. We are joined also by Damian O'Re…

In this edition of the show, we have as interviewees: Damian Young, founder and CEO of ZEUS Scooters - an Irish company deploying the World's FIRST 3-​wheeled electric scooter for the urban mobility sharing market. Launched in the city of Heidelberg in Germany in June 2020, ZEUS Scooters has expanded to 17 cities in Germany, making it the fastest e…

In this episode a feature interview with Alison Tyrrell. Alison is the Head of Marketing at SilverCloud Health and previous Global Head of Content, Brand Marketing & Media at Spark Foundry, an agency within Publicis Media. Alison works with brands to help them identify their narratives and connect with their audience through award winning marketing…

In this podcast, ecommerce expert Vinny O'Brien of Vinny & Co. discusses: how Covid has shaped retailers' ecommerce capability and to understand if this has created winners and losers? What are the types of issues that retailers typically need to address in their ecommerce strategy? What are the skill-sets required to really manage e-commerce - Vin…

In this episode of The Persuaders, we talk to Ray Sheerin who founded the Chemistry advertising agency about the need for advertisers to be prepared to take risks in their creative strategy. We discuss IPA research that points to award winning work effectiveness being on the decline. Plus, Pearse Keller from KelAir Campotel discusses how his compan…

The CXi Report is published annually by The CX Company which is based in Dublin. It is based on an annual survey which is carried out on behalf of the company, by Amarách Research. Between the 13th July to 17th August this year a cross section of 2,500 Irish consumers were asked about their customer experiences with 151 brands across ten sectors. I…

In this episode an interview with Jennifer Condon and Adam Fulham, founders of The Irish Start-up Conference, taking place online on Tuesday 27th April 2021. In addition to the content of the conference we discussed: How has the Covid impacted on start-ups? Issue of scaling up seems to be important - how can small businesses plan for this? And what…

In this edition, we talk the co-founders of The Indie List, Una Herlihy and Peter Mc Partlin. The Indie List promises to bring together the best strategic, creative and technical skills in Ireland for the benefit of businesses and agencies seeking meet the demands of a fast-evolving business environment with maximum flexibility, efficiency and impa…

In Part 1 of this Podcast, an interview with Belinda Barker, Chief Executive of World Media Group about their recently produced research report and survey on Content Led Marketing trends. Among the topics we explored are: How do you define content led advertising? How many years has the survey been running? How has proportion on content-led adverti…

In Part 1 of this edition of The Persuaders, an interview with Aidan Duff who is an expert in Amazon Selling. We explore the systems that are needed to take advantage of the digital marketplace, and in Part 2, John Dunne, CEO of Ignite Digital examines the changing nature of the digital advertising landscape including the challenges posed by the im…

In this episode of The Persuaders, a feature interview with Dr. Alex Gordon, founder of Sign Salad, an agency specialising in semiotic analysis. Alex Gordon has worked as a semiotician for 20 years and has led cultural insight projects across five continents for global blue-chip brands such as Unilever, PepsiCo, Airbnb, Ritz-Carlton, Diageo, Kraft …

In this episode of The Persuaders, Alex Gibson talks to Marketing Institute of Ireland Chief Executive David Field, in advance of the annual DMX marketing conference which takes place on March 25th, and Martha Kearns, from Storylab.ie talks about the role storytelling can play in developing brands.

In this episode of the show, an extended interview with Paul Dervan, author of Run With Foxes - must-read collection of real-life stories, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. In the interview Paul gives his insights gleaned from 20 years in marketing, working for high-profile brand…

Interview with Brid O'Connell, CEO, Guaranteed Irish about the launch of Guaranteed Irish Gifts to encourage more Irish consumers to shop local.

Show hosted by Ronan Kinahan with guest Niall Corcoran from Atomic

A special radio show and podcast from the Phocuswright Europe conference held in Dublin in May 2016. In the radio studio I am joined by Santina Donogue from Unravel, Conor Galvin from Golf Voyager and Nicky Kelly from Surfholidays. In addition at the end of the show there are several interviews with participants from the conference including Stephe…

In this podcast we are joined by Conor Lynch and Evan Adrial from Connector who give us a series of tips in using the Instagram tools as marketing tools. Plus an interview with Vincent Forde, winner of the Accenture Ireland Leaders of Tomorrow completion, along with some of the other finalists.

In this special preview of Phocuswrite Europe we talk to Tony D'Astolfo from Phocuswrite about this year's conference theme: Europe 2016: Unsettled Yet Undaunted. Europe's economic issues – a fragile and uneven recovery, high unemployment, lagging consumer spending, weak tax revenues – and geopolitical conflicts are having a major impact on Europe'…

In advance of the forthcoming ARVR Innovate Conference and Expo taking place in Dublin on April 28th we interview speaker and panel chair James Dearsley from The Digital Marketing Bureau. We discuss the impact of AR and VR technology on the real estate and construction sectors.Also live in-studio I interview Ronan Jennings and Laura Halpin from Hav…

In this podcast a first look at this year's ARVR Innovate Conference taking place on 28 April in Dublin's Croke Park Conference Centre. Speaker are Yoni Nevo- Founder and CEO of AR Retail Specialists Cimagie and founder of iTagged, Keith Jordan.

In this feature interview with the founder of Adforce, Colm Geary, we explore a wide range of issues impacting on digital advertising today including: What's been happening with Adforce in the past year: the company recently penned a deal with NYPS for digital ad services for 750 newspapers in New York . Adforce also signed a significant deal with …

In this podcast there are interviews conducted at the AAI Toolkit Seminar on How traditional media is embracing new technologies for advertising and marketing. The event was held at Core Media. Interviewed were Gráinne Dilleen – Kinetic and Emer Moran – The Irish Times, and I was joined by telephone by Su Duff, Head of Business Development at AAI K…

In this podcast an interview with Joe ???? Head Brewer at the White Hag Brewery in Ballymote, Co. Sligo. And from Cong, Co.Mayo I am joined by Eoin Kennedy, founder of ConnGregation 2015 celebrating its third year.

In this podcast an interview with Eoin Wrixton from Wide Eye Media about trends in the cinema advertising market, and cinema formats generally. Among the topics discussed with Eoin are: How has the cinema as an advertising product performed in 2015; new tech and its impact digital what does it allow from an advertisers perspective. Blockbusters dri…

Websummit 2015 saw over 40,000 delegates converge on Dublin's RDS conference centre to hear web visionaries, promote their start-up business and generally enjoy the famed Irish hospitality. In this podcast a series of interviews conducted at the event including: Shadow Technologies - user review data aggregation ( 1'00") KNOQ - content delivery pla…

Creative Inc rebranded one of Ireland’s leading estate agents Gunne Residential to Quillsen. Starting with the name, the project involved the design of an identity system for all communications material from external signage and displays to the full spectum of printware and advertising. In the podcast we talk to director of Creative Inc Niall Corco…

This weekend saw the eyes of the Irish nation turn to Cardiff for the quarterfinal clash between Ireland and Argentina in the Rugby World Cup. There can’t be many tougher sports than rugby, with its high impacts and fast pace… …but despite the aggression on display on the pitch rugby is also renowned as being a sport where there is great banter bet…

In September 2015, Irish telecoms company, Eircom officially unveiled a new name for the group in a rebranding exercise costing €16m. The change of name to Eir marked the largest rebranding exercise in 20 years in Ireland. The change in name marks another new phase in the firm's chequered past, which includes multiple changes in ownership, a phase …

The Allianz 2015 Business to Arts Awards programme saw a 25% increase in nominations, with projects valued over €10m put forward for consideration. The 24th annual Allianz Business to Arts Awards took place on 1 September at the Bord Gáis Energy Theatre, attended by over 500 arts and business leader To discuss the role of the awards, and some of th…

In this podcast an interview with Aer Lingus Director of Communication Declan Kearney about the launch of a revamped Aerlingus.com website. The new site includes an explore tool, best fare finder, personalization options, booking management, online check-in and a price-lock that will allow you to hold your flight with just a deposit. The website is…

This podcast is a special on Sponsorship Trends...in studio I am joined by Jamie Macken from Livewire and Joanne O'Sullivan from PSG Sponsorship Topics Disussed are: Livewire - who are you and your services, and your own background... Sponsorship trends in Ireland today ( sports, media, arts, etc ) Motivations for sponsors / property rights holders…

In this podcast I am joined by Lorcan Lynch from DataXcel , Ann Marie Dunny from Microsoft, and Dave O'Sullivan from Ignition. We talk about about the resurgence/renaissance of DM, what’s changed, the central importance of data to off-line and on-line marketing, lower postal volumes but increased frequency due to better targeting and segmentation o…

In this podcast we take a look at rich media developments. My guests were Ken Nugent, Business Development Manager, RTE Media Sales ( Digital ) and Graham Nolan, Head of Strategy at CKSK. Among the items we discussed were: The major rich media innovations that RTÉ Media Sales-Digital have developed across RTE's digital platforms (including a full-p…

In this podcast I am joined by Gerard Tannam from Islandbridge Brand Direction and Ross Good from Pubble.co We explore the branding challenges for a SME Pubble.co who provide a website based messaging service. Gerard offers his insights into how the company can build a brand in the challenging context of scaling up a tech business.…

In the run in to Dublin hosting the ESOMAR Congress, this podcast an interview with founder of Catalyst Market Research Dan Mc Guinness. In our discussion we touch on many issue relating to the modern market research sector.Re-positioning of MR - more contemporary discussion on Insights - what is meant by this? Technology - lots of new tools - Qual…

An extended interview with Homestay.com CEO, Alan Clarke dscussing a recently commissioned Phocuswright report on the Shared Space /Homestay accomodation sector. The report covers an 8 country, 8,000 person survey in December 2014. The survey found that anywhere from 10% - 20% of travellers are choosing the shared space / homestay option of accommo…

In this podcast an extended interview with Finian Murphy from Agility. We discuss the marketing implementations from the recent Same Sex Marriage referendum in Ireland. The Agility team put together the Stand Up For Equality campaign as part of the wider Yes movement.