Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
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Alright, imagine this: Josh Wilson isn't just a guy who trains dogs. This dude is a mastermind when it comes to flipping a backyard gig into an empire of dog training and other ventures across the US. We're talking about a real-deal journey from hustling in Hampton Roads, Virginia, to running a powerhouse that's setting the bar in the dog training game. Now, Josh isn't just about teaching dogs new tricks. He's meshed his love for these four-legged buddies with serious skills in business, fin ...
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This is where giggles meets girl chat and where personal development meets talking shit in the girl’s bathroom. Oh and backyard butthole sunning because honestly Tina, LIVE A LITTLE. Get a big sister pep talk that will light a fire under your booty or listen to the hotline where Angie will give you no-bullshit advice on all things career, wellness or if you should dump sucky Brad. Weird, vivacious & funny as hell, Angie is a college & corporate dropout turned serial entrepreneur who decided ...
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Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packing, to mastering your brand strategy, packaging design, and marketing, to navigating growth on the retail shelves and e-commerce platforms, and eventually working with brokers and distributors - every step of the way is challenging. Join former Head of Grocery & Grocery Buyer at Bi-Rite Market, Alli Ball, as she tells you exactly how to build a ...
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241. How to Keep Your Cool and Adjust When SKUs Underperform
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Hearing "your SKU is underperforming" from a retailer can easily put brands into a panic. It's natural. We don't want to be on the chopping block when category reviews come around. That's why we're thrilled to share this "Is It Worth It, Charlie?" episode. In it, Mary Bentdahl, the Co-Founder, CMO, and Director of Sales for ShroomEats, joins Charli…
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Episode 98 "The One With XDOG" with special guest Stan Smith
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When Stan Smith first laid eyes on that Craigslist pit bull, little did he know it would pave the way to founding X-Dog and revolutionizing the canine supplement industry. Join us as we uncover Stan's journey from a troubled childhood companioned by loyal dogs, to breaking into and rising above the pushback of the established dog community, and ont…
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What will impresses advertisers these days? It's not your giant on-air or online audience. It's the size of your email list. In this episode, Corey & Gordon take a look at phenomenal progress some media companies have made in building up email relationships, and they suggest a lofty goal for those trying to prepare for the transition to 1st-party d…
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Episode 97 "The One With White Beard K9" with Special Guest Howard Young
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When Howard Young entered the mental health field, little did he know that his journey would lead him to revolutionize police K9 training. This episode peels back the layers of Howard's three-decade story, from his initial fascination with Rottweilers to becoming an authority in the canine training world. Alongside sharing my own experiences with R…
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240. What Buyers Really Want from You at Trade Shows
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The Portland Good Food Mercantile is coming up soon and we know that tons of tasty food brands will be attending. As you prepare for this trade show and other trade shows, you might wonder…what do I really need to BE prepared for these shows? That’s why we’re revisiting this episode with Joyce Attar. Joyce is the Director of Operations and member o…
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239. Hook, Line, and Sinker: Creating Brand Names that Reel In Customers
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Have you heard these myths about creating memorable brand names? Myth 1: All the good names are taken. Myth 2: It's too late to change your name. Myth 3: A name isn't that important. Well in this week's Food Biz Wiz episode, Alexandra Watkins, the Chief Executive Boss Lady of Eat My Words and a leading & outspoken authority on brand names, joins us…
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Episode 96: "The One With Throw Away Dogs" with Special Guest Carol Skaziak
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Picture a dog, discarded and forgotten, now imagine it becoming a hero in a police uniform. This is the heart of our latest episode, where Carol Skaziak of the Throwaway Dogs Project takes us on a riveting journey from obscurity to glory for canines who prove to be much more than meets the eye. Carol, with roots that run deep in PR, marketing, and …
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First Step Chronicles, Part 1: How One Radio Group is Tackling GenAI
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In the spirit of not wanting to drink from a firehose, Gordon & Corey kick off a series of podcasts looking at the first steps being taken to incorporate Generative AI into company operations. They talk with the president of a small group of radio stations in the Midwest who was surprised at his staff's reaction when he gathered them to discuss his…
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238. Part II: Kai's Transparent Take on Building Your Biz Conscientiously
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We are back this week with part II of last week’s episode 237 with Kai Nortey! In this episode 238 of the Food Biz Wiz podcast, you’ll continue to hear Kai and Alli discuss more about Kai’s transparent, no sugarcoat experiences as a CPG founder. If you missed part I in last week’s episode, we recommend that you check out that episode first! Kai Nor…
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Episode 95: "There's Really Only Three Options"
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Navigating the choppy seas of workplace dynamics can be as complicated as it is crucial, and we're here to be your lighthouse. On the latest Big Dog podcast, we engage in a heart-to-heart about supporting team members through rough patches at work, debating whether it’s more beneficial to offer a helping hand, allow space for self-correction, or if…
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The Girl’s Bathroom: all about acne and skincare. What about botox and retinol? Are HIIT workouts making you break out? Acne triggers, pore clogging ingredients and how to get glowing skin with Clearstem ...
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let's chat all things SKINCARE with the Founders of ClearStem! WHAT WE CHAT ABOUT: Cortisol and how hormones and cycle syncing affect our skin! The real deal on eggs and how they can cause acne in some people! Why we should avoid hot water on the face at all costs Botox, injectors, acupuncture, holistic approaches to skincare, how to gua sha, and w…
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237. Kai's Transparent Take on Building Your Biz Conscientiously
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The CPG industry remains OPAQUE in many ways. It can feel hard to enter it prepared. That's why we're thrilled to have Kai Nortey, the CEO & Co-Founder of kubé, PBC (Public Benefit Corporation) join us to bring a transparent look at how she has built her business to work for her. kubé is a Black woman-owned artisanal, premium, and luxurious full-fa…
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Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV'
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Could hyperlocal TV programming be the future of local television? Cox Media is headed in that direction, enjoying early success with its plan to expand television news coverage to dozens of neighborhoods surrounding North Atlanta and Charlotte, N.C. In this episode, Gordon & Corey discuss how 2024 is shaping up to be a breakout year for OTT, and h…
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236. From Hustle Mode to Healthy Growth: Pivoting, Using Your Strengths, and Saying No
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We are thrilled to continue celebrating female founders' businesses and their CPG wisdom during this Women’s History Month. In this week’s episode of the Food Biz Wiz Podcast, we’re sharing our conversation with Tonia Farman, CEO and Co-Founder of Queen of Hearts, which makes the world’s first sustainable salad dressing, made with hemp seeds. Tonia…
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Welcome to the latest episode of The Big Dog Podcast! In this episode, join hosts Josh Wilson and Logan Wilson as they dive deep into the world of business payments with special guest Adam Niec. As the landscape of business transactions evolves, understanding the nuances of payment systems is crucial for success. Join us as we explore the latest tr…
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235. B.T.R. Nation's Path to Tripling their Number of Retail Doors in 2 Months
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Busy caregivers, busy founders, busy people have at least ONE thing in common. They all deserve healthy AND delicious snacks to fuel them! This is part of what propels B.T.R. NATION. In this episode of the Food Biz Wiz Podcast, I’m sitting down with Ashley Nickelsen, the Founder, CEO, and Chief Snack Officer of B.T.R. NATION. They are on a mission …
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234. This 30 Under 30 CEO's 3 Words for Moving Forward
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Today's guest on the Food Biz Wiz podcast is Skyler Mapes, the Cofounder and CEO of EXAU, a high-quality Italian olive oil brand. Skyler has been named a Forbes 30 Under 30 and has grown EXAU by 6x over the past 6 years. Still, Skyler says "no" to constant growth and expansion. In this episode, we are thrilled to share our conversation on her journ…
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Episode 93: "Less Talking, More Doing. Get Obsessed"
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Welcome to The Big Dog Podcast, where we delve into the mindset of winners and achievers, uncovering the secrets to their success. Hosted by the dynamic duo, Josh Wilson and his son Logan Wilson, this episode is a deep dive into the power of obsession and its role in driving remarkable achievements. Join us as Josh and Logan explore the difference …
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Girl Chat: mysteriously pregnant stingray, crazy shit we’ve done to our men angry on our period, building business in our feminine energy + fake shit on internet.
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Does social media suck? Is the first year of being engaged as magical as IG shows? What did I say to Sam when she asked me to be her bridesmaid? What do we do with suppressed anger as women? How do we deal with comparison as creators? Let’s get silly AND deep in this episode with my bff Samantha Skelly! MY FAVORITE THINGS: Organifi - Enjoy 20% off …
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233. An Introvert's Guide to Expo West & Other Industry Events
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Most people don't believe me when I say this, but here’s a secret of mine: I am actually an introvert. I often dread the small talk of industry events and how draining these events can sometimes feel. But over years of attending industry events, I've come up with a game plan that has made attending events both more fun AND more valuable. In this ep…
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Episode 92: "Excel Daily: Constant Growth"
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Welcome to The Big Dog Podcast, your premier destination for unleashing excellence and driving constant growth in the world of business. Hosted by visionary entrepreneur and business strategist Josh Wilson, this episode is dedicated to empowering ambitious individuals like you to rise above mediocrity and reach new heights of success. Join us as we…
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Pearls of Wisdom from a Remarkable Woman Who Might Be the World's Oldest Living Sales Rep
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It's tough being in ad-sales these days. Even tougher remaining positive. With advertisers migrating to DIY platforms, "no" has been replaced by the sound of crickets. In this episode, Corey & Gordon turn to a woman they think might be "the world's oldest living sales rep." Mary Campbell gets up every day, hops in her Cadillac SUV, and drives to wo…
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Episode 91: "The VP You Didn't Know You Needed" (feat. Scott Rammage)
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Dive into the realm of virtual assistants/professionals with hosts Josh Wilson and Logan Wilson in this enlightening podcast episode. Joined by special guest Scott Rammage, founder and owner of Hire VP, they set out to dispel common horror stories surrounding virtual assistance. From debunking myths to sharing real-life success stories, this episod…
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232. Ibraheem Basir of A Dozen Cousins on Not Sacrificing Values for Growth
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In business, we often feel that we might have to compromise on our values to see our brands grow. But on the Food Biz Wiz podcast, we want to highlight how you can still grow your brand AND center your values. That’s why in today’s Original Recipe episode, we are excitedly revisiting our episode with Ibraheem Basir, the CEO and founder of A Dozen C…
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Deloitte Exec: Generative AI Will Have 'Enormous' (Good) Impact on Local Media
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Gordon & Corey claim they've talked to "a lot of really smart people" about Generative AI, and now concur that the local media universe is on the precipice of big change. For verification, they turn to a bigwig, Deloitte Digital Managing Director Todd Brownrout, who offers his own take.Stay in the loop with all things Borrell when you join our Rese…
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Join us on 'The Big Dog Podcast' where every second counts! From the first tick to the last tock, dive into a whirlwind of wisdom and wit. Buckle up as we navigate through life's lessons, from personal growth to professional triumphs, all served with a side of humor and humility. Don't miss a beat as we explore the relentless pursuit of self-improv…
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231. Know Your Numbers, Know Your Customers: Using Data to Get Past Plateaus
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We often get into this trap of thinking: we've put hours of work in, so the sales will automatically follow. Right? The truth is that it's not always a 1:1 relationship, especially in e-commerce. That's why we're thrilled to have Maureen Mwangi, the Founder of Startward Consulting, e-commerce expert and brand strategist behind many of America's mos…
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Where Ad Industry Is With Generative AI, and How Frequence Is Cracking the Code
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Gordon & Corey offer a pulse check on how Generative AI has revved up the advertising and marketing industries and talk with entrepreneur Steve Han, founder and VP of Operations for Frequence.Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As always, thank you for listening. If you like the episode, leave us areview! …
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Welcome to The Big Dog Podcast In this episode, the intricate relationship between artificial intelligence and human activities is explored. Josh, leads a captivating discussion centered around the idea that AI tools should be valuable aids, enhancing human capabilities rather than replacing them outright. This podcast shares how Josh believes AI c…
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230. Beyond Buzzwords: How Brands Can Start Supporting a More Equitable Industry
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As we enter February and celebrate Black History Month with our Food Biz Wiz community, we are excited to revisit this episode with CPG industry veteran Sheryl O’Loughlin on how we can cultivate an inclusive CPG industry that supports Black futures and represents all of us! Sheryl is the co-founder of the JEDI (justice, equity, diversity and inclus…
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Get ready to unleash the remote revolution in the latest Big Dog Podcast episode! Join the dynamic duo, Josh Wilson and co-host Logan, as they spill the beans on the untold secrets of Virtual Professionals. In this electrifying episode, they debunk myths, showcase the mind-blowing talents of their overseas team, and bring in the wizard himself, Sco…
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229. [Is It Worth It, Charlie?] Defining Business Success Beyond the Numbers
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We are back with our first “Is It Worth It, Charlie?” episode of 2024, with Karen Hetz. Karen is the Chief Happiness Officer of Kids’ Cake Boxes and she joins Charlie to discuss how she can decide what’s next for her business on the heels of her business’ third anniversary. Tune in to hear more about… What questions we can ask ourselves to orient h…
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Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'?
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Radio reversed a decade-long trend since the pandemic and has started growing total revenue again, mostly because of fast-growing digital sales. Some stations started up hyperlocal news sites, filling the gaps where newspapers pulled back. In this episode, Corey & Gordon explore a few key reasons for radio's resilience, and turn to outgoing Radio A…
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228. 3 Pitch Lessons from 30 Years of CPG Experience
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Welcome to our first episode of season 20 of the Food Biz Wiz Podcast, wizes! As promised, we are kicking off this season with Sarah Davidson. Sarah is the Executive Vice President of ECRM, which connects producers with retail buyers through hybrid and in-person buyer meeting events. In her role at ECRM, Sarah has seen 1000s of buyer pitches. In th…
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In the latest episode of The Big Dog Podcast, brace yourself for a heart-pounding journey back to the frosty beginnings of Off Leash K9Training! Envision a backyard battleground, a lone space heater valiantly warding off the winter chill, and an indomitable trainer paving the way for a decade of canine excellence. Hold onto your tails as we revisit…
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Welcome to the Big Dog podcast, where it's all about embracing the unfiltered truth of who we are! Forget the 'New Year, New You' hype – it's time to get real. Join host Josh Wilson and his son Logan as they dig into the gritty, no-nonsense reality that personal growth isn't about reinventing yourself, it's about refining who you already are. In ea…
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In the latest episode of The Big Dog Podcast, Josh Wilson, joined by his son and co-host Logan, takes an empowering dive into perseverance and faith in the face of challenges. The episode centers around the unyielding commitment to progress, emphasizing that the only control one truly holds is the decision not to quit. With powerful anecdotes and u…
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Picking on Prognosticators: 2024 Predictions Worth Dissin'
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Corey and Gordon pour over predictions for 2024 and pick, well, hardly any that seem worthwhile. They do, however, find a few brilliant gems for the new year. The podcast features an interview with the inimitable Mike Blinder, who talks about how media companies are trying to hire outside their individual industries, and how he's developed a way to…
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LIVE HOTLINE: “How to date as a BabyGrandma? Joy tips? How do I edit IG Reels? Should I keep podcasting when I want to give up?
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THE LIVE HOTLINE IS HERE and she’s hairless and hydrated! I’m stoked to pump you up, giggle with you and give you my best advice! today’s questions: How do I date as a BabyGrandma? What do you do daily to increase joy? How do I create/edit IG Reels? How do I keep podcasting when I want to give up? Can I mix different SOUL gummies together? MY FAVOR…
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227. My controversial business belief that will change YOUR 2024
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In this brief first Food Biz Wiz episode of 2024, I want to share the game-changing business belief that I tried on over the past 2 years. Honestly, this belief has surprised me! It contradicts some of my typical business guidance, but for good reason. Press play to hear this specific belief and… How trying on this belief can help get you closer to…
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Butt Implants & Orthorexia. Your Crazy Crash Diets From The Hotline! What Is REAL Wellness?
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Hi, BabyGrandma! Grab your granny panties & get ready to hear the crazy shit we have ALL done to be skinny/”fit”! This is the ultimate (funny-yet-honest) reminder that you are not alone. I feature your wellness fad voicemails & share what I think REAL wellness is! AG1: Free One Year Supply of Vitamin D3+K2, 5 Travel Packs! www.DrinkAG1.com/angielee…
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We Come Bearing Gifts: Another Windfall for Local Media on the Horizon
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Episode 110 hinted about a potential windfall for news organizations next year. That podcast broke a record for downloads. Gordon & Corey theorize that the reason is the message represented hope for a beleaguered industry. In this episode, Corey channels Debbie Downer while Gordon uncovers yet another ray of hope from a Deloitte consultant: a goldm…
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Welcome to The Big Dog Podcast, where Josh Wilson and his son Logan Wilson engage in candid, heartfelt conversations about the essence of generosity, kindness, and making a lasting impact. In this episode, Josh and Logan share their thoughts on the upcoming holiday season, discussing everything from the excitement of Christmas and New Year's to the…
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226. Our 2024 CPG Forecast: The Good, The Bad, and The Surprising
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Joe Tarnowski, the VP of Content & Global Media at ECRM, joins me today on the Food Biz Wiz podcast to join forces in sharing our 2024 CPG predictions. ECRM works to connect suppliers and buyers in our industry and Joe brings 10+ years of CPG industry experience to inform his upcoming predictions. We can't wait to share more with you, so tune in to…
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225. Thriving, Not Just Surviving: Prioritizing Rest as Entrepreneurs
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I've got to say, wizes: I'm a little bit nervous to share this episode. While we typically focus on directly CPG-related topics here on the Food Biz Wiz podcast, I'm going to talk about taking rest unapologetically in our business journey. Though you've likely heard me mention the importance of rest, I'm coming to you vulnerably as a reformed worka…
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News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative'
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Register for our December 12 webinar HERE. Thank you to this episode's sponsors: Rate Optics by Revenue Analutics and SEPBO Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellasso…
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