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Welcome to the Stukent Expert Session Podcast...where you can learn digital marketing from industry experts! Each episode contains valuable tips, tricks, and hacks from some of the most successful professionals in the industry. For more great content, visit stukent.com to check out our amazing digital marketing resources used by universities such as Stanford, UCLA, Oxford, Syracuse + thousands of other institutions as well as digital marketers around the globe!
 
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show series
 
Covid-19 has caused a conundrum for marketers all over the world. With over 10 years of experience in digital marketing, Alex Oliveira describes what he thinks all companies should do during a pandemic to acquire new customers, while also keeping current customers happy. He covers what you can do with your customer journey, your website, your clien…
 
In this session, Ryan Joos goes over how to get started with Google My Business, a tool designed to help businesses get recognized by customers. Google My Business quickly and easily shares information such as companies' websites, phone numbers, store hours, and addresses. It's key for businesses to have it set up and working, so they can start usi…
 
In this session, you'll learn the difference between a story that grabs the viewer's attention and one that does not. Joe Lazauskas explains why relatability, novelty, fluency, and tension are key parts to telling great stories. If you're interested in creating content that resonates with consumers, you'll want to hear what Joe has to say. Watch th…
 
In this session, Van Oakes discusses his strategies for using Facebook ads and influencers to run highly profitable giveaway campaigns. Oakes dives deep into different types of ads and how you can maximize influencer mileage. He also explains the giveaway model that allows him to gift $100,000+ trucks and still make a profit. Watch the original vid…
 
In this session, Andrea Parrish goes over what life is like as a social media manager. You'll get familiar with what a social media manager does and how they can produce revenue for companies. She'll share with you some interesting statistics to help you get a grasp on the industry. After watching this session, you'll be more than excited to start …
 
In this Expert Session, Erin McCoy from Killer Visual Graphics explains the importance of using visual content in marketing. McCoy shares mind-blowing statistics on visual content and how you can help your business stand out from the crowd. Watch the original video recording here: https://www.stukent.com/expert-sessions/visual-content-marketing-for…
 
In this expert session, Anna Semyanova from Combin shares her top tips for using Instagram stories successfully for marketing. She covers how to create tutorials, leverage user-generated content, show behind-the-scenes content, and more. Watch the original video recording here: https://www.stukent.com/expert-sessions/how-to-integrate-instagram-stor…
 
Scott Paul is CEO and founder of Wooly, a software company that grows brand advocates and communities. As a side-hustle he also manages a e-commerce school called Tangible. In the past Scott has worked as a VP at Disney after selling his marketing agency to them in 2015. Currently he lives on a ranch in Utah trying to figure out how to raise his ki…
 
Heath Houston has over 20 years conducting business across the earth for globally recognized brands such as Nike, Fossil, Seiko, and Disney. He has founded two consumer product companies in the US, and most recently left the entrepreneurial world to join a growing luxury home furnishings company called Arteriors to head up their international sales…
 
Erik has been coaching and mentoring marketers in leadership and contributor roles over his 25-year career. With positions at award-winning digital agencies, tech startups, and a B2B software company. In this expert session, you'll learn how you can start preparing now for your digital marketing career. Erik will walk you through the difference bet…
 
Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. He is also the co-founder of Unbounce, one of the best landing page web builders in the market. In this expert session, you'll learn how to use attention-driven design to create landing pages that CONVERT. …
 
Adelyn is the director of digital media for the NHL’s Florida Panthers. Have you ever asked yourself how you can possibly plan and schedule social media posts for every day of the year? In this expert session, Adelyn shares some tips and expert advice on how she and her team accomplish that task. Watch the original video recording here: https://www…
 
Gabe Villamizar is the social media manager and social selling director at HireVue. He has over five years of experience within social selling and the social media marketing space. In this expert session, Gabe will show us how to optimize our LinkedIn and Twitter profiles. Watch the original video recording here: https://www.stukent.com/expert-sess…
 
Tori has works for IBM as a social business manager. Have you ever asked yourself how you can possibly listen to all of the different conversations going on about your brand or topic of interest online? In this expert session, Tori is going to share some of her tricks of the trade as well as the tools she uses to help grow the IBM brand and social …
 
Kirk Williams is the founder and owner of Zato Marketing, a marketing agency that specializes in Shopping Ads for both Google and Bing. He is a popular writer and speaker on search engine marketing and he’s been named one of the top 5 most influential people in pay-per-click advertising. In this expert session you will learn about Shopping Ads for …
 
Nathan Ellering is Head of Marketing Demand Generation at CoSchedule. In this session, Nathan is going to teach you how to plan social media messages that will foster engagement, boost your following and increase traffic by 3,150%. Watch the original video recording here: https://www.stukent.com/expert-session-speakers/plan-social-media/…
 
Molly Pittman is the VP of Marketing at DigitalMarketer, responsible for building and maintaining its marketing funnels. Molly has consulted and helped more than 150 brands in areas like health and fitness, manufacturing, personal finance and more. In this expert session, you will learn about how to market to your customers using Facebook Messenger…
 
Shane is a New York City-based technology journalist and web entrepreneur. He’s the Co-founder and Chief Creative Officer of Contently. Shane got his master’s degree in journalism from Columbia University and writes for some cool places like Fast Company, WIRED, and Advertising Age. He recently published his first book Smartcuts: How Hackers, Innov…
 
AJ has ten years of PPC & SEO experience. Over the past 4 1/2 years, AJ has been hyper-focused on B2B advertising. This lead him to LinkedIn advertising where he fell in love, and eventually left his full-time job to become a consultant and run B2Linked.com In this session learn about the new features of LinkedIn advertising and how you can get sup…
 
Fernando Silva is a Solutions Associate at Wistia, responsible for helping companies implement video in their digital marketing strategy more efficiently and creatively. Fernando specializes in helping SMB companies with video in marketing and sales. In this expert session, you'll learn about the different types of video to use throughout the buyer…
 
Veena Ramaswamy is currently VP of Strategy at CommonBond, a financial technology company on a mission to give students and graduates more affordable, transparent, and simple ways to pay for higher education. The company offers refinance loans to college graduates, new loans to current students, and a suite of student loan repayment benefits to emp…
 
Anastasia Gutnikova is a Pinterest Marketing Expert, the author of Pinterest SEO Traffic Secrets, and a blogging educator at anastasiablogger.com. Anastasia started blogging in 2017 and in two years she is driving over 250,000 page views a month of free Pinterest traffic to her website. She monetizes Pinterest traffic with ads, uses affiliates to e…
 
Anastasia Gutnikova is a Pinterest Marketing Expert, the author of Pinterest SEO Traffic Secrets, and a blogging educator at anastasiablogger.com. Anastasia started blogging in 2017 and in two years she is driving over 250,000 page views a month of free Pinterest traffic to her website. She monetizes Pinterest traffic with ads, uses affiliates to e…
 
Anastasia Gutnikova is a Pinterest Marketing Expert, the author of Pinterest SEO Traffic Secrets, and a blogging educator at anastasiablogger.com. Anastasia started blogging in 2017 and in two years she is driving over 250,000 page views a month of free Pinterest traffic to her website. She monetizes Pinterest traffic with ads, uses affiliates to e…
 
Jim Sterne has focused his thirty-five years in sales and marketing on creating and strengthening customer relationships through digital communications. He consulted and keynoted about online marketing in the 1990s, and founded a conference and a professional association around digital analytics in the 2000s. Following his humorous Devil's Data Dic…
 
Sean Cannell is a YouTuber, international speaker, and business coach who built a seven-figure media company helping entrepreneurs and creatives build their influence and income with online video. Sean’s YouTube channels have over 700,000 subscribers, his videos have been viewed over 43 million times, and he has been featured as one of the “20 Must…
 
Logan Young is one of the co-founders of BlitzMetrics and Ben Dahl works as a director of content for BlitzMetrics. BlitzMetrics is a digital marketing company that works with brands such as MGM Resorts, Ashley Furniture, the Golden State Warriors, and many others. BlitzMetrics partners with institutions to train and provide jobs to young adults in…
 
Dennis Yu and Logan Young are the co-founders of BlitzMetrics, a digital marketing company that works with brands such as MGM Resorts, Ashley Furniture, the Golden State Warriors, and many others. BlitzMetrics partners with institutions to train and provide jobs to young adults in digital marketing. Both Dennis and Logan speak at conferences all ov…
 
Logan Young is one of the co-founders of BlitzMetrics and Ben Dahl works as a director of content for BlitzMetrics. BlitzMetrics is a digital marketing company that works with brands such as MGM Resorts, Ashley Furniture, the Golden State Warriors, and many others. BlitzMetrics partners with institutions to train and provide jobs to young adults in…
 
Dennis Yu and Logan Young are the co-founders of BlitzMetrics, a digital marketing company that works with brands such as MGM Resorts, Ashley Furniture, the Golden State Warriors, and many others. BlitzMetrics partners with institutions to train and provide jobs to young adults in digital marketing. Both Dennis and Logan speak at conferences all ov…
 
Larry Kim is the founder and CEO of Mobile Monkey, a software that helps marketers grow their business using chatbots. Before founding Mobile Monkey, he founded a digital marketing software and services company called Wordstream, which recently sold for $130 million. in this expert session, Larry shares his top 5 strategies for implementing chatbot…
 
Zach Olsen is the web analytics manager for Columbia Sportswear. He has been working in e-commerce and online marketing for almost ten years. He has worked as an e-commerce business analyst, search engine marketing manager, and Digital Marketing Consultant. In this expert session, Zach is going to introduce you to Adobe Analytics. He'll explain how…
 
Tim is a managing director for Pointlogic UK, in charge of strategy tools such as Commspoint Influence. Tim is involved in the development of custom planning tools and adapting them to the unique needs of their clients. In this expert session, you will learn how to use the Commspoint Influence tool to assist you in media buying decisions. Links: Or…
 
Brian Stempeck is the Chief Client Officer for The Trade Desk. He recieved his masters degree from North Carolina University and has worked at The Trade Desk for over 8 years, overseeing many different facets within the organization. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funne…
 
Ashley Ward is a corporate speaker for SEMRush. Her passion is focused on helping businesses and marketing professionals gain long term ROI through teaching content marketing and social media marketing tips and tricks. With over 7 years of experience in the digital marketing industry, journalism, and PR, Ashley brings firsthand experience to inspir…
 
Bringing together consumers and brands is what Akvile DeFazio, President of AKvertise, Inc., a social media advertising agency, does best. Prior to launching AKvertise, she spent the last decade working in-house at a variety of companies, ranging from ski and snowboard ecommerce, to pet health insurance, and event marketing via paid search and soci…
 
Bryan Phelps is the founder and CEO of Big Leap Marketing. Before founding Big Leap, Bryan managed accounts for some of the biggest SEO agencies in the country. He founded Big Leap 10 years ago and has grown it into one of the premier digital marketing agencies in the U.S. In this expert session, Bryan teaches the basics of Google Analytics and how…
 
Mitch Causey has worked in SEO strategy for seven years. He has led teams of SEO experts and helped a variety of small and large businesses to grow their online sales, including many Fortune 100 Companies. In this expert session, Mitch teaches how to use search intent to focus on SEO strategies that lead to actual revenue, not just views. Links: Or…
 
Ryan Joos is an experienced strategist for Nifty Marketing where he works with companies to help them generate more traffic and leads through search engine optimization and paid advertising, especially for law firms and pest control companies. In this session, Ryan teaches you how to use Google Search Console to find opportunities to enhance the SE…
 
Sam Hirbod works as an Inbound Strategist at HubSpot and has been in the digital marketing and web analytics industry for 7+ years. He has worked with thousands of different organizations within the private and public sector. A lot of Sam’s experience involves: Coaching agencies on how to succeed with their inbound marketing efforts in a measurable…
 
Matt is an online search industry leader and co-founder of Avalaunch Media. Siltala’s clients include Sales Force, Work Front, The Home Depot and Go Daddy. He loves networking with other industry leaders and speaking at conferences such as Digital Dealer and at other digital marketing events across the country. Siltala has been asked to speak to st…
 
Liza Dunning is a founding member and the brand creator of Scoutmob, a mobile app and e-commerce platform aimed to connect locals to the best of independent makers and local businesses. She developed everything from the name and company mission to launch campaigns and content strategy, as well as new product launches like Hand-Picked and Shoppe. Sh…
 
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