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Discover TrueFire Live: The Ultimate Guitar Podcast Join us on TrueFire Live, where top guitarists and educators share their expertise on a wide range of educational topics across all guitar styles and skill levels. Each episode features in-depth discussions, Q&A sessions, and exclusive live performances. Hosted by TrueFire's founder and recorded live at the TrueFire Studio, this podcast is a must-listen for serious guitar players looking to elevate their skills and knowledge. Tune in and ta ...
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To say eCommerce marketing has changed would be the understatement of the decade. It’s never been easier to spin up an online store. But, it’s also never been harder to grow one. The days of cookie-cutter marketing tactics are long gone. That’s why we interview eCommerce marketing experts who are building 7- and 8-figure brands in the 2020s. The eCommerce Hustle, brought to you by Sendlane, pulls back the curtain and focuses on mastering the fundamentals that most brands ignore: retention, c ...
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show series
 
Lindsay Ell's rare combination of skills as a master guitarist, profound singer-songwriter, dynamic performer, and passionate educator power this fast-track, hands-on How to Solo Handbook. Leveraging years of experience and a deep passion for music education, Lindsay distills her unique teaching methods and TrueFire’s learning technologies to provi…
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Emily Harpel has been spinning up something sweet as Founder and CEO of Art of Sucre. Over the past couple of years, Emily has turned her once events-based gourmet cotton candy business into a thriving DTC eCommerce brand. We sat down with Emily on the eCommerce Hustle to chat about her pivot to eCommerce, brand and product development, and her jou…
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Using their labels to democratize soda, Jones Soda Co. (aka the people's craft soda) made UGC cool before UGC was even a thing! VP of Marketing, Maisie Antoniello, sits down with the eCommerce hustle to chat about modernizing the customer experience. Hosts Dani Portor-Condon and Andrew Christison talk about Maisie's favorite campaign initiatives, l…
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In 2020, just as the world shut down, Owen Grover stepped into his role as CEO at TrueFire Studios; the leading online music education platform on a mission of democratizing music. Tune into EP 33 as hosts Caitlin Hutchinson and Andrew Christison sit down with Owen Grover to talk industry transformation, innovative marketing for digital products, a…
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The entrepreneurship rollercoaster is the ride of a lifetime. But there's a lot that goes on behind the scenes that don't make it into the founder's story. Co-Founder of Owen's Craft Mixers, Josh Miller gets real on the eCommerce Hustle about mental health in entrepreneurship, the journey to becoming the #1 mixers brand, and his tips for staying th…
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When it comes to hydration, it's plain and simple - the world doesn't drink enough water and Martin Murray, Founder & CEO of Waterdrop, is on a mission to change that. In today's episode, Hosts Caitlin Hutchinson and Andrew Christison explore Martin's journey from concept and community-building to achieving Series B funding just five years later. T…
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Q&A featuring Maton Guitars! This session includes TrueFire's own Joe Robinson talking about his signature Maton model; Maton's Head of Product Development and R&D, Patrick Evans; and Maton's General Manager, David Steedman. To learn more and watch the video from this live session, please visit truefire.com/live. Joe Robinson: Joe Robinson, at 29 y…
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Matt Schofield, Josh Smith, and Jeff McErlain talk about their Two-Rock Amplifiers, give tone tips, and perform. For more TrueFire Live sessions, check out https://truefire.com/live About Matt: Though he holds a British passport and is an inductee of the British Blues Hall of Fame, Matt Schofield has been making his mark globally as one of the top …
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TrueFire presents an online music festival featuring 14 of its top educators: Shane Theriot, Johnny Hiland, Vinny Raniolo, Matt Schofield, Brooks Robertson, Kid Andersen, Robben Ford, Tommy Emmanuel, David Henriksson, Stephen Mougin, Steve Jenkins, Joe Robinson, Andy McKee, and Andy Timmons. Check out https://truefire.com/live for more TrueFire Liv…
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Corey Congilio talks with Universal Audio's own James Santiago and Tore Mogensen about Universal Audio's recording interfaces and software. To learn more and watch the video from this live session, please visit truefire.com/live. About Corey Congilio: Since picking up the guitar at age thirteen, Corey Congilio has been steadily forming a solid musi…
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Ariane Cap & Andrew Ford talk about their guitar lessons available on TrueFire, perform, and answer questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Ariane: Born and raised in Innsbruck, Austria, Ariane has been musically active since the age of five, playing classical piano and the recorder…
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Rob Garland & Andy Aledort talk about their guitar lessons available on TrueFire, perform, and answer questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Rob: Growing up in England I worked in a diverse array of bands and performed on the London college circuit. Later I played hundreds of gigs …
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TrueFire presents an online music festival featuring 14 of its top educators: Kelly Richey, Kirk Fletcher, Doug Munro, Eric Lambert, Rusty Cooley, Carl Burnett, Peter Mulvey, David Becker, Andrea Quartarone, Robert Renman, Andy Aledort, Scott Sharrard, Ellis Paul, and Sean McGowan. Check out https://truefire.com/live for more TrueFire Live sessions…
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Sheryl Bailey & Jon Herington talk about their guitar lessons available on TrueFire, perform, and answer questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Sheryl: The Downbeat Critics Poll voted Sheryl a Rising Star (2013-2016) and One of the new greats of her chosen instrument Phillip Booth,…
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David Grissom, Corey Congilio, and Tony McManus talk about their guitar lessons available on TrueFire, perform, and answer questions. To learn more and watch the video from this live session, please visit truefire.com/live. About David: David Grissom has toured and recorded with artists such as John Mellencamp, Joe Ely, Storyville, The Allman Broth…
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Andy Wood talks about his soloing guitar lessons available on TrueFire, performs, and answers questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Andy: ANDY WOOD is recognized as part of the forefront of this generation’s top influential guitarists. Currently touring as a solo guitarist and man…
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Jason Loughlin talks about his guitar lessons available on TrueFire, perform, and answer questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Jason: Jason Loughlin's creative guitar playing has supported artists such as Emmylou Harris, Steve Earle, Mary Chapin Carpenter, Amos Lee, Sam Outlaw, Br…
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Reverend Robert Jones & Jeff McErlain talk about their blues guitar lessons available on TrueFire, perform, and answer questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Reverend Jones: Rev. Robert Jones, Sr. is a native Detroiter and an inspirational storyteller and musician celebrating the h…
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Muriel Anderson, Cathy Fink, & Marcy Marxer talk about their guitar, banjo, and ukulele lessons available on TrueFire, perform, and answer questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Muriel: Considered one of the USA's foremost guitarists and harp-guitarists, Muriel Anderson is also a g…
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Brad Carlton talks about his guitar lessons available on TrueFire, perform, and answer questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Brad: February 5th, 1970 -That was the day I began my lifelong career of guitar education. Since then, I've discovered my passion truly lies in inspiring my…
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Adam Levy, Mimi Fox, and Stu Hamm talk about their guitar and bass lessons available on TrueFire, perform, and answer questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Adam: To call Adam Levy a "well-traveled musician" would be a hell of an understatement. During a six-year stint touring as a…
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Upselling is one of the best ways to increase eCommerce profits… in fact upsells increase revenue by 10 - 30% on average. Which is exactly why it should be your mission to master it. Jordan Gal, CEO & Founder of Carthook joins us on the podcast to share his upselling expertise and strategies PLUS give us an inside look at what his team has in the w…
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Frank Vignola, and Anita Camarella & Davide Facchini talk about their guitar lessons available on TrueFire, perform, and answer questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Frank: Frank Vignola is one of the most extraordinary guitarists performing before the public today. His stunning v…
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Josh Smith, Jennifer Batten, & Charlie Apicella talk about their guitar lessons available on TrueFire, perform, and answer questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Josh: Josh Smith was born October 7, 1979 in Middletown, Connecticut. Before he was 1, his family relocated to Florida, …
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Massimo Varini, Ariel Posen, and Vicki Genfan talk about their guitar lessons available on TrueFire, perform, and answer questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Massimo: Composer, arranger, producer, Grammy-winner, renown educator, monster acoustic and electric guitarist, Massimo Va…
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Tim Lerch and John Knowles C.G.P. talk about their guitar lessons available on TrueFire, perform, and answer questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Tim: World renowned for his Solo Guitar playing and his approach to Jazz and Blues, Tim is also member of the legendary Northwest Gyps…
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Matt Schofield talks about his blues rhythm and In The Jam guitar lessons available on TrueFire, performs, and answers questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Matt: Though he holds a British passport and is an inductee of the British Blues Hall of Fame, Matt Schofield has been makin…
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Carter Arrington talks about his improv guitar guitar lessons available on TrueFire, performs, and answers questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Carter: In the creative world, we sometimes accept the notion that individuality must be sacrificed for success, or that professionalism…
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Tim Lerch talks about his Jazz Blues guitar lessons available on TrueFire, performs, and answers questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Tim: World renowned for his Solo Guitar playing and his approach to Jazz and Blues, Tim is also member of the legendary Northwest Gypsy Jazz Group…
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Sean McGowan talks about his jazz blues guitar lessons available on TrueFire, performs, and answers questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Sean: Sean McGowan is a fingerstyle jazz guitarist who combines many diverse musical influences with unconventional techniques to create a broa…
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Robben Ford talks about his jazz guitar lessons available on TrueFire, performs, and answers questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Robben: Named one of the "100 Greatest Guitarists of the 20th Century" by Musician magazine and recipient of Guitar Player magazine's Lifetime Achieve…
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Jeff McErlain talks about his soloing guitar lessons available on TrueFire, performs, and answers questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Jeff: Jeff McErlain is one of the rare musicians who can teach as well as he plays. This is borne out by Jeff being one of the most in demand gui…
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Wolf Marshall talks about his Unboxed Jazz Improv guitar lessons available on TrueFire, performs, and answers questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Wolf: Wolf Marshall is a unique hybrid. He's internationally acclaimed as both a guitarist and educator. Through his many products an…
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Massimo talks about his guitar lessons available on TrueFire, performs, and answers questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Massimo: Composer, arranger, producer, Grammy-winner, renown educator, monster acoustic and electric guitarist, Massimo Varini is a modern day Renaissance man …
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Rob Garland talks about his guitar lessons available on TrueFire, performs, and answers questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Rob: Growing up in England I worked in a diverse array of bands and performed on the London college circuit. Later I played hundreds of gigs at numerous fe…
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Successful eCommerce email marketing starts with the solid foundation of best practices for deliverability. And while deliverability can be a confusing topic for most marketers, knowing how it works will help you get your emails into the inbox to turn those opens into sales! That’s why today we’re bringing in Sendlane’s Director of Deliverability, …
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Peter Mulvey talks about his String Traveler guitar lessons available on TrueFire, performs, and answers questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Peter: Peter Mulvey has been a songwriter, road-dog, raconteur and almost-poet since before he can remember. Raised working-class Catholic…
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Frank Vignola talks about his Jazz Soloing Fakebook guitar lessons available on TrueFire, performs, and answers questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Frank: Frank Vignola is one of the most extraordinary guitarists performing before the public today. His stunning virtuosity has ma…
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Andy Wood talks about his mandolin and guitar lessons available on TrueFire, performs, and answers questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Andy: ANDY WOOD is recognized as part of the forefront of this generation’s top influential guitarists. Currently touring as a solo guitarist an…
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In our previous episode, we shared 5 actionable tips to help you prepare your eCommerce holiday marketing strategy. Today, the team wraps up our “eCommerce & the pandemic” series with a few predictions. Recent events are rapidly changing our behavior toward online channels, and the shifts are likely to stick post-pandemic. Learn how eCommerce will …
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Scott Sharrard talks about his Souther Roots Licks & Creative Approaches guitar lessons available on TrueFire, performs, and answers questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Scott: Scott Sharrard is best known as lead guitarist and bandleader to the late Gregg Allman. But his persona…
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If you caught our last episode, we discussed how COVID-19 has thrown the traditional holiday shopping model out the door and why your eCommerce store should be prepared. In today's episode, Caitlin Hutchinson, Jimmy Kim & Amir Torabi dive into the "how". Tune in to learn 5 actionable tips that will help you prepare your eCommerce holiday marketing …
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Clive Carroll talks about his acoustic guitar lessons available on TrueFire, performs, and answers questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Clive: Guitar phenomenon Clive Carroll’s masterful compositions, coupled with his versatility and unparalleled technical virtuosity, have render…
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Gareth Pearson talks about his Acoustic Grooves & Country Blues guitar lessons available on TrueFire, performs, and answers questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Gareth: Gareth Pearson is referred to as "The Welsh Tornado", which is particularly appropriate, seeing as this special…
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Steve Jenkins talks about his bass guitar lessons available on TrueFire, performs, and answers questions. To learn more and watch the video from this live session, please visit truefire.com/live. About Steve: Steve Jenkins is part of the new wave of modern electric bass players. In addition to his mind-blowing technical prowess, his musicianship ha…
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As the summer months begin to wind down, eCommerce brands gear up for holiday season shopping. We can't deny that this holiday season will look a little different but what we can do, is prepare for it! In the newest episode of "The Marketing Automation Hustle" podcast, host, Caitlin Hutchinson is joined by Sendlane CEO Jimmy Kim & Amir Torabi to ta…
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