Best Tungsten Branding Podcasts (2024)

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Episode 50, The Upside of Being Inside - Jim Wortley, Loblaw 42:48

9d ago42:48

42:48

In this episode of Inside Jobs, Jim Wortley expounds on advancing the creative agency at Loblaw—Canada’s largest retailer and provider of grocery, pharmacy, health and beauty, apparel, financial services, and wireless mobile solutions. As an award-winning external agency creative director turned in-house advocate, Jim values the unique position and…

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Episode 49, Finding Beauty in the Struggle - Angel Maldonado, Yelp 37:40

1M ago37:40

37:40

In this episode of Inside Jobs, Angel Maldonado opens up about what it was like growing up in the East New York neighborhood of Brooklyn during historically turbulent times and the motivation it gave him to pursue his education and eventually his career in creative marketing. Angel’s upbringing gifted him with a real-world perspective that earned h…

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Episode 48, The Creative Technologist - Kris Kinney, Tungsten Automation (formerly Kofax) 35:12

3M ago35:12

35:12

In this episode of Inside Jobs, we meet Kris Kinney. Kris is a creative technologist whose interest in graphics harkens back to his adolescence—hunkered down in his room playing computer games and learning new tools, he had a passion for all things digital. Today, Kris is responsible for branding at Tungsten Automation (formerly Kofax), a recognize…

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Ep. 47 - IHAF Leadership Summit 35:22

10M ago35:22

35:22

This special release of Inside Jobs was recorded live at the 2023 IHAF Leadership Summit, an executive conference featuring some of the most-accomplished internal agencies in the country. Lauded as the premier networking and learning event for in-house leaders, this year’s Summit (and this unique episode) includes session speakers Catherine Simmons…

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Ep. 46 - Go Slow to Go Fast - Jordan DeWitt, Capital One 36:05

11M ago36:05

36:05

In this episode of Inside Jobs, we meet Jordan DeWitt. From wannabe history professor to VP of Creative at Capital One, Jordan’s story is equal parts wisdom and good humor. Jordan explains why it’s important to let people do what they do best—to create a sense of belonging and community first, and optimize from there. He also talks about how his cu…

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Ep. 45 - Ready, Fire, Aim! - Ivan Pols, what3words 42:25

1y ago42:25

42:25

In this episode of Inside Jobs, we hear from Ivan Pols, Chief Creative Officer at proprietary geocode-system innovator, what3words. Ivan explains the concept behind a company that can identify any location on Earth with a unique combination of just three words. He also delves into his own philosophies, including a belief that everyone is responsibl…

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Ep. 44 - Portrait of an Artist - Amanda Dinsmor, Gallagher 35:04

1y ago35:04

35:04

In this episode of Inside Jobs, we hear from Amanda Dinsmor, Global Creative Director for insurance, risk management and consulting firm, Gallagher. Amanda paints the picture of time spent honing her skills as a fine artist in Louisiana—eventually finding her way to the bright lights of advertising and graphic design in Chicago. Tune in to hear how…

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Ep. 43 - When Creative Takes the Cake - Carol Feeley, Innocent Drinks 39:34

1+ y ago39:34

39:34

In this episode of Inside Jobs, we meet Carol Feeley. From her first job as an assistant in an art shop to her current role as Global Head of Creative for innocent drinks, Carol knows what she wants and isn’t timid in pursuing it. Grab your favorite smoothie, relax and listen as Carol talks about the importance of diversity on her team and what the…

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Ep. 42 - Learning Through Acquisition - Jon Gordon, FAT Brands Inc. 40:40

1+ y ago40:40

40:40

In this episode of Inside Jobs, we meet Jon Gordon—an award-winning ECD and storyteller with 20 years of external agency and in-house experience. These days, Jon spends his time leading the internal agency at FAT Brands Inc., a global franchising company that acquires, markets and develops fast-casual, quick-service and polished-casual dining exper…

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Ep. 41 - Organizing by Design - Carrie Roberts, Johnson & Johnson 36:32

1+ y ago36:32

36:32

In this episode of Inside Jobs, design operations leader Carrie Roberts takes us from the confines of her mother’s pantry to the colossus that is J&J. For as long as she can remember, Carrie has been a natural organizer—a problem solver and creative enabler who eventually migrated from fashion to pharmaceuticals. She has been intentionally opportun…

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Ep. 40 - Embracing Marketing Operations - Kylie Turnauer, McKesson 41:24

2y ago41:24

41:24

In this episode of Inside Jobs, we meet Kylie Turnauer, Director of Marketing Operations at McKesson Medical-Surgical. Never in her wildest dreams did this wannabe history major picture herself at the center of the emerging and essential competency that marketing operations has become. From being drafted to an early role in traffic to visioning and…

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Ep. 39 - One-Brand Wonders - Jen Perry, Constant Contact 31:08

2y ago31:08

31:08

In this episode of Inside Jobs, we hear from Jen Perry, former Senior Director of Creative at Constant Contact. Jen broke into advertising at age 12 and signed with a well-known ad agency as an undergrad. Then, after years supporting a broad range of external clients, she joined the ranks of those who took their talents in house. Jen’s doubts about…

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Ep. 38 - My Calling, My Craft - Hillery Shay, Children's Minnesota 32:22

2y ago32:22

32:22

In this episode of Inside Jobs, Hillery Shay’s vocation becomes her occupation. Born to “the world’s greatest single mom,” Hillery grew up in the Boston ‘burbs and found her voice through photography. She followed her camera from art school to covering high-profile stories for the Associated Press, including the 9/11 attack on the Pentagon. From th…

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Ep. 37 - Agent of Change - JR Curley, FabFitFun 42:40

2y ago42:40

42:40

In this episode of Inside Jobs, JR Curley’s career proves change is the only constant. JR grew up on the move and spent his early years absorbing different cultures, colors and textures around the globe. An artist and proud computer nerd, he broke into graphic design and discovered the in-house model—leveraging brand expertise and client relationsh…

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Ep 36 - A Tale of Transformation - Carlos Ricardo, HP 39:09

2+ y ago39:09

39:09

In this episode of Inside Jobs, we learn how Carlos Ricardo came to lead marketing services and creative at HP. Influenced by his father and his multi-country upbringing, Carlos set a path to becoming a global marketer from a very young age. From edgy “cola wars” campaigns in Brazil to digital transformation of a retail bank in Spain, Carlos is som…

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Ep 35 - Connecting Through Curiosity - Michelle Clark, E. & J. Gallo Winery 36:45

2+ y ago36:45

36:45

In this episode of Inside Jobs, we hear from Michelle Clark, Senior Director of Creative at E. & J. Gallo, the world’s largest family-owned winery. Entering the workforce during the tech boom of the 90s, Michelle worked her way up from enthusiastic intern to astute corporate marketer—combining her expertise with analytics and data with a penchant f…

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Ep 34 - The Accidental Tourist - Laurie Schiada, Humana 40:52

2+ y ago40:52

40:52

In this episode of Inside Jobs, we meet Laurie Schiada, who’s made a career out of pushing the creative envelope. Laurie joined legendary designer Saul Bass as an art school grad before setting out on her own as a freelancer. From there, her design work quickly evolved into branding and creative leadership roles. At Disney, Boeing and beyond, Lauri…

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Ep. 33 - A Legacy of Should’ves - Graham Daldry, Specsavers 40:23

2+ y ago40:23

40:23

In this episode of Inside Jobs, we hear from academic hopeful turned in-house agency leader, Graham Daldry. When education reform curbed his early career plans, Graham took a turn as an advertising writer. A handful of agencies and some 2,000 scripts later, he left Ogilvy & Mather to help build a budding eyewear brand from the inside out. Follow al…

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Ep. 32 - Keeping it Real (Estate) - Jan Loomis, Coldwell Banker 32:13

3y ago32:13

32:13

In this episode of Inside Jobs, we meet Jan Loomis whose background in journalism and PR made for an easy transition to marketing. Jan leads creative services for Coldwell Banker as part of Realogy—the leading provider of residential real estate services in the U.S. With detailed project workflows, utilization tracking and reporting, a hybrid charg…

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Ep. 31 - Embracing a Nomadic Spirit - Luis Ruvalcaba, IDC 29:56

3y ago29:56

29:56

In this episode of Inside Jobs, we hear how Luis Ruvalcaba aced figure-drawing in high school only to be drawn in by more-complex challenges as he advanced in his career. Not one to grow complacent, Luis shifted from traditional to digital design before the industry saw it coming—ultimately leading creative for several iconic brands. In his current…

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Ep. 30 - Where the Magic Happens - Scott Jackson, Universal Orlando 29:23

3y ago29:23

29:23

In this episode of Inside Jobs, we learn that wizards and wonderment are all in a day’s work for Scott Jackson. Retrace his journey toward building the in-house agency for Universal Orlando, fine-tuning their creative process, and navigating his team of 100+ through the pandemic. Before landing several dream jobs in central Florida’s booming hospit…

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Ep. 29 - The Lifelong Learner - Bill Cameron, PA Consulting 45:08

3y ago45:08

45:08

In this episode of Inside Jobs, we hear about Bill Cameron’s insatiable appetite for learning. In fact, much of Bill’s success comes from actively listening to clients, learning about their needs, and figuring out how he might help. Follow Bill’s path through a host of industries and opportunities, culminating in his current role as Head of Design …

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Ep. 28 - Passport to Progress - Harriet Tolputt, International Monetary Fund 29:49

3y ago29:49

29:49

In this episode of Inside Jobs, we travel along with Harriet Tolputt, Division Chief and head of the in-house agency at the International Monetary Fund (IMF). Harriet’s career is a veritable world tour with Washington, DC as her final destination. Her early days in journalism and penchant for design thinking paved the way for her success advancing …

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Ep. 27 - Stimulating Creativity from Afar 36:21

3+ y ago36:21

36:21

This episode of Inside Jobs wraps a most unusual year with an equally unique trio of interviews, Rachel Houk Seeger of Citizens, Jamie Ferreira of Deloitte, and Rebecca Marino of FM Global. Not only do they run the creative functions within their respective brands, but all three of their teams earned accolades at the recent IHAF Awards. What does i…

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Ep. 26 - Navigating the New Workplace - Gary Lancina, Mercury Marine 34:32

3+ y ago34:32

34:32

In this episode of Inside Jobs, we meet Gary Lancina of engine manufacturer and extemporized lifestyle brand, Mercury Marine. Though Gary is multilingual, he believes that success in marketing requires one to be fluent in the language and practice of assorted functions while being skilled in establishing and nurturing relationships. Gary waxes on a…

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Ep. 25 - A Change of Seasons - John Barnhart, University of Idaho 38:12

4y ago38:12

38:12

In this episode of Inside Jobs, we learn about John Barnhart, who leads Creative Services at the University of Idaho. When John was 10 years old, he aspired to become a sports photographer, a dream he eventually realized as he journeyed from external agency founder to in-house agency enthusiast—ultimately landing the most-rewarding job of all. John…

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Ep. 24 - Embracing Cycles of Big Change - Arancha Muelas, Vistaprint 35:27

4y ago35:27

35:27

In this episode of Inside Jobs, Arancha Muelas of Vistaprint takes us from her early dream of becoming an archeologist to her decision to pursue a career in creative communications. Arancha talks to us about everything from building more-meaningful connections with customers to building more-motivating connections with employees—tapping into the in…

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Ep. 23 - Where the Dust is Leads to Gold - Roger Hyde, AT&T 31:39

4y ago31:39

31:39

In this episode of Inside Jobs, Roger Hyde of AT&T shares how a dream of working in television took him from Johannesburg to Munich to Los Angeles to New York, ultimately landing at the former DirecTV. Roger has withstood numerous corporate mergers and buyouts throughout his tenure, all while advancing an award-winning internal agency. When he is n…

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Ep. 22 - Combining Purpose with Passion - Maria Verastegui, Acorda 31:33

4y ago31:33

31:33

In this episode of Inside Jobs, Maria Verastegui of Acorda Therapeutics, talks about her decision to shift from a career in medicine to a career in house. Inspired by her father’s health challenges, Maria started down a pre-med path, changing direction when her truer passion was revealed. In this best-of-both-worlds episode, we’ll hear how Maria fo…

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Ep. 21 - Painting the Bigger Picture - Kimberly McNeil-Downs, Deloitte 44:44

4y ago44:44

44:44

In this episode of Inside Jobs, Kim McNeil-Downs, leader of Deloitte’s Green Dot Agency, takes us from artistry to the art of the in-house agency. While painting is her passion, Kim realized early on that organization is her strength as long as she could organize around creative. Today, she is a forward-thinking leader who is keen on driving alignm…

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Ep. 20 - A Self That Goes on Changing - Kerri Martin, The Clorox Company 43:15

4+ y ago43:15

43:15

In this episode of Inside Jobs, we get to know Kerri Martin, Chief Electrofier with the Electro Creative Workshop, a.k.a. in-house agency at The Clorox Company. From singing along with TV jingles as a child to leading the newly named In-House Agency of the Year, Kerri is a lifelong lover of iconic brands. She’s also a passionate, energetic marketin…

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Ep. 19 - IHAF Conference Preview - Emily Foster, IHAF 7:57

4+ y ago7:57

7:57

In this episode, we’re taking a break from chatting with in-house leaders to catch up with Emily Foster, Director of IHAF (In-House Agency Forum). As Emily and team put the finishing touches on the 2019 IHAF Conference & Awards in November, she fills us in on this year’s theme and speaker line-up—plus, a special savings code for Inside Jobs listene…

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Ep. 18 - The Car Guy Drives In House - Chris Batchik, Charles Schwab 35:19

4+ y ago35:19

35:19

In this episode of Inside Jobs, Chris Batchik, VP of Charles Schwab Advertising, takes us on a ride. With stints at both in-house and external agencies, he started out at GM in the motor city—eventually arriving at Schwab in the city of the violet crown. Experienced in HR, marketing, creative and operations, Chris is a well-rounded leader who runs …

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Ep. 17 - The Fine Art of Corporate Design - Shani Sandy, IBM 35:01

4+ y ago35:01

35:01

In this episode of Inside Jobs, Shani Sandy, Design Executive at IBM, narrates the steps she took to expand her palette from fine art to corporate design. An avid intrapreneur, Shani is as passionate about her craft as a design practitioner as she is about crafting culture—advancing user experiences while recognizing unique opportunities to contrib…

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Ep. 16 - Bridging the Gap - Tara DeZao, Oracle Data Cloud, Oracle 26:18

5y ago26:18

26:18

In this episode of Inside Jobs, we meet Tara DeZao, Director of Content and Creative Services for Oracle Data Cloud at Oracle. A Jersey girl by birth, Tara’s move west put her in the path of the Silicon Valley boom where she ultimately found her place in the tech industry. When Tara’s talents were spotted by a savvy exec, she migrated from channel …

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Ep. 15 - Lessons from the Leaders 25:36

5y ago25:36

25:36

This episode of Inside Jobs is a bit different—recorded live at the IHAF Leadership Summit, an executive-level event featuring corporate and creative pace setters sharing proven strategies for organizational and operational success. Tune-in for impromptu comments from keynote speakers as they step away from the podium including Shani Sandy of IBM, …

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Ep. 14 - A Recipe for Adding Value - Brad Lund, Campbell Soup Company 34:21

5y ago34:21

34:21

In this episode of Inside Jobs, Brad Lund, Director of Marketing Operations at Campbell Soup Company, takes us inside the 150-year-old brand’s advertising creative and production agency. From Super 8 footage to supersized savings, Brad has been producing his whole career—offering a unique perspective on shared services, savings scorecards and agenc…

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Ep. 13 - In-House Agencies Today 44:20

5y ago44:20

44:20

In this episode of Inside Jobs, we explore the state of in-house agencies today as told through a series of field studies published by three industry leaders: IHAF, Forrester and ANA. Featured guests include Jay Pattisall, Principal Analyst at Forrester Research, Bill Duggan, Group EVP at ANA, and organizational strategist and in-house influencer, …

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Ep. 12 - The Audience is the Real King - Justin Bairamian, BBC 29:34

5y ago29:34

29:34

In this episode of Inside Jobs, Justin Bairamian, Director at BBC Creative, takes us along his creative journey including stints at Saatchi, WCRS, Leagas Delaney and ultimately BBC, where he has played assorted roles. From the beginning, Justin was interested in marketing and advertising. At BBC, he worked to set-up and develop their in-house creat…

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Ep. 11 - Getting to the Top - Teresa Herd, Intel Corporation 43:44

5+ y ago43:44

43:44

In this episode of Inside Jobs, VP Global Creative Director at Intel, Teresa Herd takes us along her creative climb including stints at Sawtooth, Marco Polo Explorers, Staples and ultimately Intel. Starting out as a medical illustrator with no plans of being named one of AdAge’s top 50 most creative people, Teresa’s tale is as entertaining as it is…

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Ep. 10 - Absolut Idea Guy - Todd Miller, The Cooler @ Experian 38:02

5+ y ago38:02

38:02

In this episode of Inside Jobs, Todd Miller, Chief Creative Director with the internal agency at Experian, talks about his migration from janitor to juggernaut—including stints at DDB, J. Walter Thompson, M&C Saatchi and others. Tune in as he shares his passion for ideas, his pursuit of work/life balance, the importance of keeping his team happy, w…

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Ep. 9 - From the Outside In - Clifford Stevens, Liberty Mutual Insurance 27:15

5+ y ago27:15

27:15

In this episode of Inside Jobs, Clifford Stevens, Director of Creative Operations at Liberty Mutual Insurance, talks about his shift from external agency life (JWT, McCann Worldgroup, Hills Holliday, McGarryBowen) to the in-house team at the fourth-largest property and casualty insurer in the U.S. Cliff talks about catering to changing business nee…

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Ep. 8 - Many Jobs, One Company - Meg Graham, Mary Kay Inc. 32:40

5+ y ago32:40

32:40

In this episode of Inside Jobs, Meg Graham, Director of Corporate Content Development at Mary Kay Inc. talks about her fascinatingly diverse professional journey, all at one employer! She tells us about her 17-year career, starting as a copywriter, then to a project manager and even to IT manager. She discloses how she handled this transition, what…

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Ep. 7 - Taking Cues from the Customer - Jarrett King, The Coca-Cola Company 30:55

5+ y ago30:55

30:55

In this episode of Inside Jobs, Jarrett King, Director of Coca-Cola Studios at The Coca-Cola Company talks about her journey in house. She shares her views about design thinking and agile methodology in designing, more specifically on adapting and rolling out design thinking principles. With over 20 years’ experience in the marketing and advertisin…

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Finding Brandable Domain Names for Your New Business 55:09

5+ y ago55:09

55:09

When it comes to naming your new business, finding that exact matching, brandable domain name, is perhaps the most difficult challenge. In this informative episode, we delve into the tips and techniques the naming pros use to find the best company domain names possible. If you've struggled to find a good, brandable business domain name, then tune i…

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Ep. 6 - By the Numbers - Amy Strickland, Sam's Club 25:29

6y ago25:29

25:29

In this episode of Inside Jobs, Amy Strickland, Senior Operational Leader for Marketing and Creative at Sam's Club talks about her journey in house.With over 20 years’ experience as a creative operations leader for brands like Apple, Avid, Autodesk, Dolby and Sam’s, Amy is a four-time architect of functional excellence from the ground up. She also …

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Naming a Tech Company - Six Steps to Branding Success 53:03

6y ago53:03

53:03

Naming a tech or IT company is a challenge, given the crowded marketplace and need for clear messaging. Today's episode focuses on six key steps that provide a proven process for developing clear and compelling brand names for your IT startup or rebrand. By following these six steps you'll discover new methods, strategies and possibilities for succ…

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Ep. 5 - Powering Up the In-House Agency - Wade Franks, Torque Creative @ TTI 25:09

6y ago25:09

25:09

In this episode of Inside Jobs, Wade Franks, Sr. Vice President Torque Creative and TTI Group Member talks about his journey starting from a farm in Texas. From his childhood, he was interested in painting. After graduation, he started working for local clients to create marketing collaterals. In this episode, he explains his journey from being an …

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Rebranding Your Non Profit Organization - 5 Steps to Success 55:43

6y ago55:43

55:43

Rebranding a non profit organization requires a proven process to keep the project on track. In this episode of Brilliant Branding we address the five steps to successfully rename and rebrand a non profit organization, from credit unions and membership associations to charities and causes. The biggest obstacle to rebranding a non profit is not comp…

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Naming a Financial Services Company - Tips & Techniques 55:55

6y ago55:55

55:55

Naming a financial services company runs the gamut from conservative names (e.g. United Trust & Associates) to the more current strategies such as Mint, Nutmeg and Ally. Knowing which naming strategy to use depends on your audience and your overall brand mission and purpose. On today's show, we'll discuss what strategies to use, and more importantl…

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