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Advertising has a bad name, it's often perceived as that one thing which we can't wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, it's end-game advertising!! Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine. So to dig deepe ...
 
Edges & Sledges is India’s favourite cricket podcast. The podcast focusses on Indian cricket and the IPL. The three hosts are hardcore cricket fans living in Singapore, London and the USA. Edges & Sledges is where they come together to talk about the week’s biggest cricket stories. Edges & Sledges is created and hosted by Ashwin Garg, Dhananjaya Chak (DJ) and Varun Garg. New episodes release every week. Get in touch with Edges & Sledges on Twitter/Facebook/Instagram (@1tip1hand) or email us ...
 
By the year 2050 we will have 10 billion people on our planet - a sixth of whom will be in India. If we want to feed all 10 billion of us in a sustainable, healthy and just way, we need to reimagine how we source our food. Feeding ourselves cannot come at the cost of global health, worsening greenhouse gas emissions, excessive land, water and resource use, zoonotic diseases, antibiotic resistance, and needless suffering. Last season, we brought you a ringside view of the next food revolution ...
 
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The cultural shifts in the world around us are now primarily driven by millennials and Gen Z. Understanding these shifts along with those driven by the COVID-19 pandemic in how we create, curate and experience culture will help us understand the shifting habits and tastes of the world around us. A lot of these insights come to light in Spotify’s Gl…
 
This week we talk about Virat Kohli’s shocking announcement that he is giving up Indian T20 and RCB captaincy. We discuss the media leaks, the rumours, Kohli’s workload, mental health and whether the dip in Virat’s batting form has led to this situation. In the second half of the show we talk about the first game of the IPL 2021 restart (CSK v MI),…
 
The traditional scope of education and learning based publishing has always been a strong support system for the overall education ecosystem. But, as the way we learn and even look at education has evolved so have these publishers, who made the pivot from pure play publishing to EduTech. One company which has made this shift is Wiley. On this episo…
 
On this week's episode of the Edges & Sledges Cricket Podcast, Ashwin and DJ wrap the England v India test series. We talk about the Manchester Test match cancellation, India’s T20 WC squad and also a quick IPL 2021 restart preview. IPL 2021 fantasy: https://fantasy.iplt20.com/season/lea... George Dobell's article on the legal and financial status …
 
Ashwin and DJ re-live the incredible India's comeback win at the Oval to take a 2-1 lead in the England v India test series. We talk about Lord Shardul, Rohit Sharma’s 1st overseas hundred, Bumrah’s brilliant spell, Rahane’s struggles and much more. Jarrod Kimber’s on Shardul Thakur: https://wickets.substack.com/p/can-shardul-thakur-bat?justPublish…
 
Education in it's traditional sense is behind the times to put it lightly. And this has given rise to many models that have come up in the Ed-Tech space. And while the platforms and models differ, there is a growing focus on community based learning that in many ways emulates how the internet at large functions by blending content, community and ed…
 
The media & content ecosystem has always had gamechangers who don’t just see what’s ahead and build towards it but also drive a systemic evolution of how the space creates and works. In the Indian media industry one such name who’s synonymous with building for the future is Sameer Nair, CEO of Applause Entertainment. On this episode, Sameer Nair te…
 
After the supreme highs of the emotional Lords win, Ashwin, DJ and Varun come crashing back to earth as England decimate India in the third test at Headingley in Leeds by an innings and 76 runs. Kohli’s press conference and technical questions from reporters: https://twitter.com/kocricket528/stat... Collapse stats from the best Garg at stats: https…
 
It's a full house on the Edges & Sledges Cricket Podcast this week as we preview the third test at Headingley in Leeds. Insta Reel showing suspected Butter Chicken drop point at Lords Petrol Station https://www.instagram.com/reel/CSjJ7X... Suresh Menon article on Kohlism (not Mukul Kesavan) https://www.thehindu.com/opinion/colu... Telegraph suggest…
 
When was the last time you started thinking about your sleep and thought of buying a new mattress or pillow? The focus on these questions and conversations around the sleep economy have led to the evolution and rejuvenation of an often ignored and mostly commoditized category of products and services. On this episode, Varun is joined by Kabir Siddi…
 
This week (a rather emotionally exhausted) DJ is joined by (an extremely excited) Ashwin to talk everything about India’s win for the ages at Lords. India lead the 5 match test series against England 1-0 with three tests to go. India's tailender poll: https://twitter.com/1tip1hand/status/... Jarvo the prankster comes onto the field as an Indian fie…
 
Audio advertising has for the longest time been one way street when it came to communicating with consumers. But, that's fast changing in the voice tech era as now the brands can engage and personalize two way conversations with the consumer. Instreamatic is one such company doing a lot of digital audio advertising. On this episode, Varun is joined…
 
One key aspect that has emerged in recent times is to bring the bar experience home. And, this has also been facilitated by companies that function the mixers category. There have been democratize experiences that were traditionally part of the metro city markets to other tier markets as well, and so much more. One such company is Jimmy's Cocktail.…
 
Ashwin is joined by DJ on this week's episode as we discuss all the big issues from the first England v India test match at Trent Bridge in Nottingham. We talk Shardul Thakur's selection, KL Rahul’s short sleeves, Jadeja’s fifty, India's waggity tail, Root’s fifty and then his hundred, the brilliant return of Jasprit Bumrah and whether test cricket…
 
Understanding internet culture is crucial for the brands of today to not just market themselves but to seamlessly and authentically embed themselves into today's popular culture. This authentic embed is driven by marketers and agencies who have deep understanding of the internet culture and its nuances by virtue of creator themselves. On this episo…
 
This week, Ashwin is joined by Varun for the first two segments as we wrap India's T20 tour of Sri Lanka and the unexpected loss of players due to a positive COVID-19 test, leading to a surprise series loss. In the second segment, they preview India's team for the 5-match test series against England, and the tough choices around bowling combination…
 
One aspect of the content ecosystem that doesn't get spoken of enough is how technology has enabled every publisher to monetize and measure their audience. With technology at the centre this evolution has been facilitated by partners who have helped in the frameworks of commerce and ad techs in their systems. One such company has been Voiro. On thi…
 
This week Ashwin is joined by Varun for the first half as we wrap India's ODI tour of Sri Lanka and the magic from Suryakumar Yadav that earned him and Prithvi Shaw a call up to the main squad in England. In the second half, Varun is substituted by DJ as the guys debrief the first T20I between India and Sri Lanka. Edges & Sledges brand survey: http…
 
The pandemic has pushed many sectors that were predominately marketed through physical experiences to scale up digital connections. One of the segments that has seen this evolution the most is the automotive sectors. On this episode, Varun is joined by Vivek Srivatsa, Head, Marketing, Passenger Vehicles Business Unit at Tata Motors to discuss the p…
 
This week Ashwin joins DJ as we wrap India women's tour of England, talk about all the happenings with the Indian test squad from England and savour Team India's dominant win in the first ODI against Sri Lanka. Edges & Sledges brand survey: https://ivmpodcasts.com/edges-and-sledges-survey Harleen Deol's catch: https://twitter.com/shikhashauny/statu…
 
The journey of writers in the broader content space has always been an evolving beast. And, while opportunities have increased and value is scaling up there is still a long way to go to truly value writers for what they bring to the creative process. On this episode, Varun is joined by Devaiah Bopanna, Co-founder & Chief Content Officer at All Thin…
 
This week Varun, Ashwin and DJ record their preview of the upcoming Sri Lanka v India ODIs. We start with discussing whether football is coming home or whether it going to Rome and end with a quiz on Dadagiri v Dhonisms. In between we talk our best Indian XI and make our predictions for the Sri Lanka series. Wasim Jaffer’s tweet on Shaw: https://tw…
 
The modern digital D2C landscape hasn't just enabled what can be termed as "new age product focused businesses". It's also enabled products that have their roots in our culture but needed the wings that social commerce and D2C offered truly grow and find new wings. One such company is The Indian Ethnic Company. On this episode, Varun is joined by L…
 
This week we are in conversation with former India cricketer Nilesh Kulkarni. We first talk about the Indian women’s team win over England women in the third ODI and Mithali Raj’s puncture-resistant performances in particular. We take a walk down memory lane - we go back through Nilesh’s cricketing journey from childhood all the way to playing at t…
 
The creator economy is simultaneously a global phenomenon with trends and systems aligning but also a locally driven business ecosystem. It’s this mixture that is driving both how platforms evolve their core product as well as how businesses align from a local growth and global evolution perspective. It’s leading to many interesting shifts, launche…
 
It is a full house on this week's episode as Varun, DJ and Ashwin come together to talk about the WTC Final 2021. We talk about everything that went right for the Kiwis and all that went wrong for the Indians. Freddie Wilde’s tweet on high release points https://twitter.com/fwildecricket/status/1404879129636442114?s=21 Episode with Bharat Sundaresa…
 
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