Best Veronica V Sopher Podcasts (2025)

1
The Synergy Between Artificial Intelligence and Emotional Intelligence in Modern PR Campaigns 15:14

2M ago15:14

15:14

Welcome Jeff Frey, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Jeff shares about The Synergy Between Artificial Intelligence and Emotional Intelligence in Modern PR Campaigns. Jeff Frey is the Founder and CEO of Vital Competence, a consulting firm at the forefront of blending Artificial Intelligence (AI) and Emotional Intel…

1
Prioritizing Personal Development 14:10

3M ago14:10

14:10

Welcome Hannah Pietsch, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Hannah shares about Prioritizing Personal Development. With nearly 15 years of experience spanning the communications spectrum, Hannah Pietsch is a proven communications professional with expertise in media relations and internal communications. As the owne…

1
The A+ Application: Tips to Make Your Superintendent Résumé Top of the Class 14:52

3M ago14:52

14:52

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing The A+ Application: Tips to Make Your Superintendent Résumé Top of the Class. How do you know when it's time to update your Résumé? Résumé should be looked at and updat…

1
Why Purpose-Driven Marketing Works 13:39

3M ago13:39

13:39

Welcome Anh Nguyen, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Anh shares about Why Purpose-Driven Marketing Works. Anh Nguyen is the Chief Brand Amplifier at Amplified Marketing, where she helps purpose-driven brands, social impact ventures, and nonprofits through #MarketingThatMatters. She’s also passionate about empower…

1
Mirror, Mirror on the Wall - Why Every School Leader Needs a Coach After All 15:27

4M ago15:27

15:27

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Mirror, Mirror on the Wall - Why Every School Leader Needs a Coach After All! Why coaching? -We need a safe space to reflect and accountability partners -We need to be …

1
Storytelling As Your Superpower 15:03

4M ago15:03

15:03

Welcome Carla Sapsford Newman, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Carla shares about Storytelling As Your Superpower. Carla is a recovering journalist with a double masters in journalism and international affairs from Columbia. She specializes in multi-channel storytelling, crafting pitches around stories she would…

1
Don't Be The District That Forgets to Thank Your Teams 9:19

5M ago9:19

9:19

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today’s topic is: Don't Be The District That Forgets To Thank Your Teams ◾What are recognition days? -Recognition days like bus driver appreciation, school library clerk day, teacher appreciati…

1
S3E1 Community Building In PRSA with Robyn Egbert 13:59

5M ago13:59

13:59

Welcome Robyn Egbert, to PRSay – the podcast of the Houston PRSA Chapter. On this episode, Robyn shares about Community Building In PRSA. Robyn Egbert is a strategic communicator who thrives in connecting organizations and brands to their communities. Receiving her Master of Arts in Mass Communication from the University of Houston, her background …

1
Who is Your Internal Audience and How Do You Leverage Their Network? 11:41

5M ago11:41

11:41

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Who is Your Internal Audience and How Do You Leverage Their Network? ◾Who your internal audience really is -Includes teachers, employees, custodians, administrators etc…

1
TRUST Starts with the Superintendent, Always - Learn about my TRUST Process 14:18

5M ago14:18

14:18

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are talking about how TRUST Starts with the Superintendent, Always - Learn about my TRUST Process. ◾TRUST Process -All about the Superintendent -Establishing the brand of the district…

1
Winning With Culture: The WIN Process for School Leaders 15:03

5M ago15:03

15:03

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Winning With Culture: The WIN Process for School Leaders. ◾WIN Process -We all win with community buy-in and with strong, aligned culture -Culture must be nurtured ◾Wel…

1
Utilizing School Websites for Better Engagement 12:42

6M ago12:42

12:42

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! On today's episode, we're exploring a vital tool in our communication arsenal: school websites. In the digital era, a school's website is more than just an information hub; it's a dynamic platf…

1
Enhancing Parent Engagement through Effective Communication 15:04

6M ago15:04

15:04

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today we're diving into a crucial aspect of K-12 leadership: Enhancing Parent Engagement through Effective Communication. As leaders, our goal is not just to inform, but to engage and collabora…

1
Superior External Comms Start With Clarity 15:16

7M ago15:16

15:16

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing how Superior External Comms Start With Clarity. ◾REACH Process -A toolkit/model you can use when you want to connect with your external audience -Includes community mem…

1
S1 E43 Heartfelt Leadership: Supporting Staff Through the Holidays and Beyond 13:05

7M ago13:05

13:05

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Heartfelt Leadership: Supporting Staff Through the Holidays and Beyond. ◾Acknowledge that there are seasonal stressors -Holidays can bring about a lot of mixed emotions…

1
S1 E42 The A+ Application: Tips to Make Your Superintendent Résumé Top of the Class 14:52

7M ago14:52

14:52

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing The A+ Application: Tips to Make Your Superintendent Résumé Top of the Class. How do you know when it's time to update your Résumé? Résumé should be looked at and updat…

1
S1 E41 Mirror, Mirror on the Wall - Why Every School Leader Needs a Coach After All! 15:27

7M ago15:27

15:27

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Mirror, Mirror on the Wall - Why Every School Leader Needs a Coach After All! Why coaching? -We need a safe space to reflect and accountability partners -We need to be …

1
The Importance of Transit Communication and Public Relations 15:31

8M ago15:31

15:31

Welcome Ramona Crayton, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Ramona shares about The Importance of Transit Communication and Public Relations. Ramona is a Native Houstonian, with over 20 years of experience as a Communications professional. She holds a designation as a Certified Meeting Professional (CMP) and Change …

1
S1 E40 Don't Be The District That Forgets to Thank Your Teams! 9:19

8M ago9:19

9:19

Episode 40: Don't Be The District That Forgets to Thank Your Teams! Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today’s topic is: Don't be the district that forgets to thank your teams? ◾What are recognition days? -Recognition days like …

1
Encouraging Young Adults To Purse Careers in PR 11:05

8M ago11:05

11:05

Welcome Tala Kseibi, to PRSay – the podcast of the Houston PRSA Chapter. On this episode, Tala shares about Encouraging Young Adults To Purse Careers in PR. As a Public Relations Manager at Love Advertising, Tala is driven by a passion for effective communication and strategic brand management. With a Bachelor of Arts in Communication, focusing on …

1
Learning How to Make an IMPACT in Your District 16:37

8M ago16:37

16:37

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are Learning How to Make an IMPACT in Your District. ◾Internal audience -All of our internal staff (our personnel) needs to have a strong understanding of who we are, what we stand fo…

1
Marketing & Communications in Energy with CAMS 16:01

8M ago16:01

16:01

Welcome Hailey Bui and Melissa Kinsella, to PRSay – the podcast of the Houston PRSA Chapter. On this episode, Hailey & Melissa share about Marketing & Communications in Energy with CAMS. Hailey Bui is a Marketing & Communications Specialist currently serving as a key member of the CAMS Marketing & Communications team. With over 5+ years of a robust…

1
Master Your Mark System - How to Improve Your District Comms, Culture & Processes 14:41

8M ago14:41

14:41

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing my Master Your Mark System - How to Improve Your District Comms, Culture & Processes. ◾Impact -You internal audience is your biggest group of people who can tell your s…

1
Developing Engaging Newsletters and Bulletins 14:11

8M ago14:11

14:11

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're focusing on a topic close to my heart: Developing Engaging Newsletters and Bulletins. -The Power of Newsletters and Bulletins -In our digital age, newsletters and bulletins remain …

1
Public Relations in The K-12 Space with Valonia Walker 12:04

8M ago12:04

12:04

Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better. Valonia Walker, APR, is the Chief Communications Officer in Hempstead ISD. She is a one-person shop and is gearing up the start of school! Valonia is a high-energy sc…

1
S1 E39 Who is Your Internal Audience and How Do You Leverage Their Network? 11:41

9M ago11:41

11:41

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Who is Your Internal Audience and How Do You Leverage Their Network? ◾Who your internal audience really is -Includes teachers, employees, custodians, administrators etc…

1
The Impact of Social Media Marketing with Leslee Hackett 12:08

9M ago12:08

12:08

Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better. Today’s guest is Leslee Hackett. As an avid learner, Leslee is always committed to improving her craft within the Public Relations and Communications field. Leslee is…

1
S1 E38 TRUST Starts with the Superintendent, Always - Learn about my TRUST Process 14:18

9M ago14:18

14:18

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are talking about how TRUST Starts with the Superintendent, Always - Learn about my TRUST Process. ◾TRUST Process -All about the Superintendent -Establishing the brand of the district…

1
S1 E37 Winning With Culture: The WIN Process for School Leaders 15:03

9M ago15:03

15:03

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Winning With Culture: The WIN Process for School Leaders. ◾WIN Process -We all win with community buy-in and with strong, aligned culture -Culture must be nurtured ◾Wel…

1
Lessons on Leadership with Ashley Small 13:31

9M ago13:31

13:31

Welcome Ashley Small, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Ashley shares about Lessons on Leadership. There is a unique place where PR, technology, and digital media overlap, and in that place, you’ll find Ashley Small, Founder, and CEO of Medley Inc. Ashley’s proven PR and digital marketing strategies have helped br…

1
S1 E36 Superior External Comms Start With Clarity 15:16

10M ago15:16

15:16

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing how Superior External Comms Start With Clarity. ◾REACH Process -A toolkit/model you can use when you want to connect with your external audience -Includes community mem…

1
How To Start In PR, No Matter Your Age Or Where You Are In Your Career with Tiffany Marascio 13:09

10M ago13:09

13:09

Welcome Tiffany Marascio, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Tiffany shares about How To Start In PR, No Matter Your Age Or Where You Are In Your Career. Tiffany was born and raised in the Greater Houston area where she lives with her husband and three kids. She holds a master’s degree in marketing from the Univers…

1
S1 E35 Learning How to Make an IMPACT in Your District 16:37

10M ago16:37

16:37

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are Learning How to Make an IMPACT in Your District. ◾Internal audience -All of our internal staff (our personnel) needs to have a strong understanding of who we are, what we stand fo…

1
The Many Paths A Career in PR Can Take You with Becky Best 15:51

10M ago15:51

15:51

Welcome Becky Best, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Becky shares about The Many Paths A Career in PR Can Take You. Becky Best, APR has nearly 30 years of professional experience in communications. She began her career working at boutique PR agencies before transitioning to destination marketing and then spending…

1
S1 E34 Intro to Master Your Mark System - How to Improve Your District Comms, Culture & Processes 14:41

10M ago14:41

14:41

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing my Master Your Mark System - How to Improve Your District Comms, Culture & Processes. ◾Impact -You internal audience is your biggest group of people who can tell your s…

1
Media Relations with Jonathan Diamond 15:32

10M ago15:32

15:32

Welcome Jonathan Diamond, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Jonathan shares about Media Relations. Jonathan Diamond is the business editor at the Houston Chronicle. Before returning to Houston in 2022, Jonathan worked as the West Coast Editor of CoStar News in Los Angeles. He was also previously editor of the Los …

1
S1 E33 What Makes A Great Back To School Media Pitch 9:27

10M ago9:27

9:27

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing What Makes A Great Back To School Media Pitch. Getting ready for back to school is the perfect time to invite the media in, and having your school media pitch ready is …

1
Communicating In The Roaring 20's with Anne Hedrich 10:06

10M ago10:06

10:06

Welcome Anne Hedrich, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Anne shares about Communicating in the Roaring 20's. Anne Hedrich is an award-winning communicator with more than 20 years of communications experience, spanning strategic communications, internal communications, employee engagement, key messaging, public dis…

1
S1 E32 It's Back to School Time- What's Your Comm Strategy? 11:15

10M ago11:15

11:15

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing: It’s Back To School Time – What’s Your Comm Strategy? Tell them what to expect -Include your stakeholders (external audience) and parents (internal audience). -How wil…

1
S1 E31 Developing Engaging Newsletters and Bulletins 14:11

11M ago14:11

14:11

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're focusing on a topic close to my heart: Developing Engaging Newsletters and Bulletins. -The Power of Newsletters and Bulletins -In our digital age, newsletters and bulletins remain …

1
S1 E30 K-12 Crisis Communication: Strategies and Best Practices 21:08

11M ago21:08

21:08

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're focusing on K-12 Crisis Communication: Strategies and Best Practices, a critical aspect of school leadership. The Importance of Crisis Communication In the unpredictable world of e…

1
The Communications Role for Non-Profits and Small Businesses 12:57

11M ago12:57

12:57

Welcome Zondra Victor-Johnson, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Zondra shares about The Communications Role for Non-Profits and Small Businesses. Zondra is a Communications Specialist residing in Houston, TX. She has a Bachelor of Arts in Media Production from the University of Houston and a Master of Arts in New…

1
S1 E29- Building Community Engagement Through Effective Communication 14:56

11M ago14:56

14:56

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today we’re going to talk about strategies that can transform your school's communication efforts into a powerful tool for community engagement. Understanding Community Engagement Community eng…

1
Authenticity and Integrity in the PR Profession with Laura Pennino 15:03

11M ago15:03

15:03

Welcome Laura Pennino, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Laura shares about Authenticity and Integrity in the PR Profession. Graduate of LSU Manship School of Mass Communications; over 40 years of journalism and PR experience. Worked at Edelman in a variety of senior PR consulting roles from 1989 to 1998 and at Fl…

1
S1 E28 Leveraging Social Media for School Branding 14:55

11M ago14:55

14:55

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we’re exploring the power of social media in building and enhancing your school’s brand. In this digital age, social media platforms have become essential tools for communication and eng…

1
Strategic Comms in the Political Sector 14:21

12M ago14:21

14:21

Welcome Jordan Hunter Rice, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Jordan shares about Strategic Comms in the Political Sector. Jordan Hunter Rice, a policy analyst and strategic communications expert, leads teams in developing actionable strategies and guides clients through the ever-evolving political and economic en…

1
S1 E27 Crafting Effective School Communication Plans 15:59

12M ago15:59

15:59

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are diving deep into the art of Crafting Effective School Communication Plans, a vital tool in fostering a positive and collaborative school environment. The Importance of Effective C…

1
S1 E26 Have you "Summerized" Your District's Brand and Message? 12:49

12M ago12:49

12:49

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, I ask the question, Have you "Summerized" Your District's Brand and Message? Hone in on your message -Summer is one of the best times to look at your strategic plan -For the bulk of summ…

1
S1 E25 New to the C-suite? How are you showing up? 14:51

12M ago14:51

14:51

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about being New To The C-Suite? How Are You Showing Up? Be Authentic -Not showing up authentically is one of the biggest mistakes we can make -Bring your authentic self to …

1
S1 E24 Conquering Resistance: Tips for New K12 Leaders 14:43

1y ago14:43

14:43

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're discussing Conquering Resistance: Tips for New K12 Leaders Show up authentically -When you are coming in, you are often given advice on how to show up for the team. -We use the adv…

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Veronica V Sopher Podcasts

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