We all know a good website matters, but let's get real: if you're running on just that, you're missing out on the big league. It's time to push past the basic and get strategic with your online presence. In this episode, we reveal how your site can become a lead magnet, why the key is in your sales funnel, and how a well-oiled web strategy can with…

When your business thrives, shouldn't your team as well? In this episode, we’re peeling back the layers on how small businesses can energize their teams and increase efficiency through a profit-sharing strategy. You'll hear from the unstoppable Laura Ciriello-Benedict of Ciriello Plumbing, who shares her triumph in harnessing a program that’s not j…

The small business world can be a rollercoaster of ups and downs, trials and errors. But I've come to realize something crucial. We're wired for freedom, but that doesn't mean we should chase every new idea that excites us. In this episode, let’s delve into the theme of consistency and how it's a defining factor in scaling a small business. We're g…

When it comes to running a small business, the lines between the personal and the professional can often become a blurry mess. In this episode, we're here to draw those lines with a bold marker. Join me and Mary Adkins, Director of Operations at Treefrog, as we explore how establishing clear boundaries can actually steer you towards more success. W…

Is your website attracting and keeping your prospects' attention? If not, then you're missing out on valuable opportunities to grow your business. In this episode, we're going to share six simple tweaks you can make to your website to increase its conversion rate. From clarifying your messaging to adding a clear header and incorporating a story-bas…

Is your life and business exactly where you want it to be? If you hesitated for even a second, this episode is for you. In this episode, we're diving into the transformative power of crafting a personal vision, and there's no one better to guide us through this journey than Mark Dolfini. He's not just any expert; Mark is a seasoned entrepreneur, a …

Is your small business blending into the background? Let's change that. Upgrading your client communication can transform your brand from just another option to the go-to choice for your customers. In this episode, we're really getting into the nitty-gritty of top-notch client communication. I share personal stories and insights on why quick, clear…

You've probably heard about ChatGPT, the cutting-edge AI program making waves across various industries. In this insightful episode, join me, Victoria Rayburn, alongside Kelly Rice and Treefrog's Content Director, Angel Tobey as we explore the multifaceted uses of ChatGPT for small businesses. We delve into practical applications, from content crea…

The success of your business is intricately tied to the effectiveness of your marketing. In this episode, I delve into the reasons why your marketing efforts might not be yielding the desired results and, more importantly, how to rectify the situation. I systematically break down the four most common pitfalls that may be hindering your marketing su…

How to Find Your Small Business's Niche with Todd Howard The journey to business success is cluttered with one-size-fits-all advice, yet the secret sauce might just lie in a deep dive into what makes your small business stand out. Today's insightful discussion with Todd Howard, the visionary founder of Grow a Niche Business, peels back the layers, …

The struggle to stay afloat in marketing while juggling a zillion small business tasks can feel like an uphill battle. But what if I told you there's a strategy that spins your efforts into continuous results with less push over time? We're diving deep today, sharing time-saving tips, content batching hacks, and the lowdown on how four straightforw…

The power of a well-crafted opt-in can transform a casual browser into a loyal customer. Join us —Victoria Rayburn and Kelly Rice—as we dissect the art of irresistible opt-ins. From PDF guides to discount magnets, we reveal the proven methods that secure sign-ups and spark sales. Whether you're making quizzes or writing awesome stuff, get ready for…

Are you tracking and measuring the results of your small business's marketing efforts? If not, you're missing out on valuable insights that can drive your business growth. With that in mind, let’s delve into the critical marketing metrics that every small business should integrate into their tracking routine. From revenue and profitability metrics …

The rush of crunching numbers and ticking off to-dos can drown out the very essence of why we started our businesses. But what if there's a smarter way to reach your goals and reclaim your life? Today, we delve into a wealth of tactics with LaShonda Brown, an adept coach specializing in guiding service providers. LaShonda breaks down how small busi…

Do you feel like your efforts are not yielding the business growth you expect despite offering great products and exceptional customer service? It's possible that your marketing strategy could be the root cause. Our latest episode tackles this issue head-on, highlighting five signs that your marketing might be holding you back. We all know hard wor…

Is your small business missing out on the immense potential of social media advertising? In an age where online presence plays a pivotal role in brand visibility and customer engagement, investing in social media ads has become a critical strategy for businesses striving to expand their reach and boost sales. I'm excited to welcome back Angel Tobey…

Are you a small business owner juggling numerous responsibilities, from managing finances to overseeing daily operations? Time is of the essence, and finding ways to streamline your tasks can significantly impact your productivity and overall success Today, I’m dishing out six time-saving hacks that will revolutionize the way you manage your small …

A world that glorifies speed and instant success often leaves little room for the virtues of patience and measured progress. Today, we're privileged to unpack the insightful wisdom of Mary Marantz, a bestselling author, as we explore the concept of embracing slow growth in business. This episode goes beyond the adrenaline rush of instant gratificat…

Amidst the hustle and bustle, it's time to pause and embrace the true essence of the Christmas season. Today, we're stepping away from the marketing buzz to focus on something different. Join me in reading the Christmas story from the book of Luke. Let's immerse ourselves in the captivating narrative that brings hope and joy through the birth of Je…

As a small business, your visual game can make or break your connection with your audience, and let's face it, we've all stumbled somewhere along the line. So today, we're breaking down those cringe-worthy design don’ts into actionable best practices. We're joined by the fantastic Erin MacLeod, the creative powerhouse steering the visual vibe at Tr…

Unlock the potential of a stress-free and more productive business life through the power of organization - that's the focus of our insightful episode! Join me as I sit down with Laura Siess, the real-life organization guru behind I Heart Bins. We explore practical strategies to enhance organization in the realm of small business ownership, drawing…

As a small business owner, I've been down that overwhelming path. The endless to-do list, the constant struggle to balance work and personal life – it's a challenge we all face. But let me share a secret with you; there's a way to make it work. Join me in this episode as I open up about my own experiences and provide you with insights on how to ach…

Some small businesses struggle with creating an effective social media strategy. With limited resources and time, it can be challenging to navigate the ever-evolving landscape of social platforms. However, a simple and well-thought-out social media strategy can make a significant impact without overwhelming your small business. In this episode, I’m…

As a small business owner, I know how crucial systems are for running an efficient operation. These systems are the backbone of any successful business, acting as the invisible hands that keep things moving seamlessly. In today's episode I'm delighted to welcome back Mary Adkins, the Director of Operations at Treefrog Marketing, who brings over nin…

Running a small business can be a rewarding but challenging endeavor. As a business owner, you're not just the boss; you're the visionary, the strategist, the marketer, and the problem-solver all rolled into one. But as your business gains momentum, the time comes to assemble a fantastic team that can help shoulder the load and drive your company t…

Navigating the world of small business comes with its fair share of unexpected hurdles and evolving market dynamics. The ability to pivot becomes an essential tool for survival and progress. But discerning the right moment to pivot and strategizing its execution is where the real challenge lies. Let me paint a picture through my own narrative. I re…

It's a bit of an understatement to say that Google Ads can be a game-changer for small businesses. In an era where online visibility can make or break your company's success, Google Ads offers a powerful tool to help you reach your target audience, drive traffic to your website, and ultimately boost your sales. To delve deeper into this subject, we…

We understand that as a small business owner, you're juggling a million things at once. But, one crucial aspect you can't afford to overlook is building a sales funnel. It's the key to transforming curious visitors into paying customers. In this episode, we'll shed light on the importance of sales funnels, break down the five crucial elements that …

Being a mom is a full-time job in itself. But what happens when you're not just a mom, but also the brains and brawn behind a small business? Today, we delve into tried-and-tested strategies to manage both roles seamlessly. But before we dive into this exciting discussion, let me share a little tidbit about myself. Business isn’t just a choice for …

Taking time off during the holidays as a small business owner is not only possible but also necessary for your long-term success. In fact, it's a strategic move that can lead to long-term success by creating a positive work environment, nurturing employee well-being, and ultimately benefiting your clients and customers. Today, we're switching gears…

Running a small business comes with its fair share of challenges, and let's be honest, marketing and branding often top that list. We've all been there, trying to figure out where to put our resources to get the word out effectively. However, there's a solution that has been gaining traction – hiring a Fractional Chief Marketing Officer (CMO). But …

Small businesses can use content marketing to stand out, build trust, and attract more customers. The best part? It doesn't take a huge budget or a large marketing team. It's all about creativity, consistency, and understanding your audience. In this episode, I'm thrilled to be joined once again by our incredible Content Director, Angel Tobey. If y…

Are you looking to take your business to new heights and attract premium clients? Well, we've got an amazing guest on the show who’ll share some valuable insights with us! We'll explore how and why to build a high-end small business with the help of Courtney Cannon, a successful wedding photographer and marketing educator. Courtney's got loads of e…

An impactful online presence is non-negotiable for businesses of all sizes. For small businesses, this rings especially true, as their websites often serve as the first impression for potential customers. While there are countless platforms available for website creation, Showit has emerged as a preferred choice for many small businesses. In this e…

Your business website is often the first point of contact for potential customers. It's your virtual storefront, your brand's calling card. But how do you ensure that your website speaks directly to your audience, captures their attention, and compels them to take action? In today's episode, we're delighted to have a true expert in this field, Ange…

Ever wondered how some websites always manage to top the Google search results? Want to know the secrets to make your website one of them? If you tuned in to Episode 103, you're already in on the flywheel marketing scoop. Now, we're pivoting and diving deep into the world of SEO - answering those burning questions about website optimization. In thi…

As a small business owner, you're always on the lookout for new ways to generate revenue and grow your business. One often overlooked strategy is leveraging your expertise and knowledge to create educational products and services that can be sold to customers. In this episode, we've got Laylee Emadi, the founder of Creative Educator Academy, to gui…

Are you ready to level up your small business with a lead-generating website? Well, today is your lucky day because we've got the ultimate guide for you! We'll delve into the nitty-gritty of building a website that attracts customers and boosts leads. And to make this episode even more awesome, we'll be with Angel Tobey and Jen Carriere—Treefrog Ma…

Are you a small business owner looking for a marketing strategy that can revolutionize your business? We've got just the solution for you—the Flywheel Marketing Method. Over the years, we have witnessed the power of the Flywheel Marketing Method as we implemented it with our clients. The results have been nothing short of amazing. Now, we want to p…

As passionate small business owners, we often find ourselves caught up in the whirlwind of our work, making it challenging to strike that elusive work-life balance. Fortunately, we have the pleasure of learning from Jillian Ashton, the CEO and President of the Indiana Canine Assistance Network (ICAN). Her love for her work is truly inspiring, and i…

Running a successful business can feel like navigating a complex maze. At times, you may hit a dead end and feel completely stuck. Whether you're struggling to implement a new strategy, prevent a potential disaster, or push through resistance to change, it's easy to get bogged down and lose momentum. That's why I'm so excited to chat with Jaime Gor…

Welcome to the 100th episode of the Priority Pursuit Podcast! We're thrilled to celebrate this milestone with you, our loyal listeners. As passionate advocates for small businesses, nothing excites us more than helping entrepreneurs like you take their marketing strategies to the next level. In today's special episode, we'll address the most common…

We're bringing you the final part of our marketing guiding statement series, and we're tackling one of the most important elements of marketing: your sales script. But don't worry, we're not here to turn you into a pushy salesman. Instead, we want to show you how to create a sales script that feels like a natural conversation and helps you build a …

Running a small business involves wearing multiple hats and juggling various responsibilities. As the owners of La Fiesta Burrito, David and Noe Garcia understand the challenges of managing their restaurant while also trying to handle marketing tasks. Their experience serves as a valuable case study for fellow small business owners who are contempl…

Are you tired of the same old marketing strategies that just aren't bringing in the results you want for your small business? It's time to shake things up and try something new. And that something new is podcasting. But let's be real, starting a podcast can seem overwhelming. Where do you even begin? That's why I'm beyond excited to have Travis Alb…

Your "why" statement is like the beating heart of your business, pumping life and purpose into everything you do. It's more than just a catchy slogan or mission statement; it's the driving force behind your products, your team, and your customer relationships. But how do you actually determine your business's "why?" That's exactly what we'll be exp…

Have you ever felt like your brand's story is lacking that extra "oomph" that sets it apart from the competition? Maybe you've been asked about your business's story and found yourself at a loss for words. It's not uncommon for entrepreneurs to neglect the importance of creating a captivating narrative for their brand. Though it can be a daunting t…

Starting a business can be a rollercoaster of emotions - the ups of excitement and the downs of overwhelmingness can make you feel like you're on a never-ending ride. But once you start seeing progress and people begin to take notice of your business, it's important to keep that momentum going and keep growing. I had the pleasure of sitting down wi…

As a small business owner, serving your team well should be one of your top priorities. After all, a strong and motivated team is crucial for the success of any business. But how exactly can you serve your team well and create a positive work environment? To answer this question, I spoke with Donte Wilburn, the owner of Premier Auto Detailing. Dont…

As a small business owner, you're probably feeling the financial squeeze of a recession right now. It's totally understandable to worry about your business's future, given all the economic uncertainty. But here's the thing: effective marketing can make all the difference when it comes to surviving a recession. Rather than cutting your marketing bud…