show episodes
 
Pete Tessier hosts the leading podcast about Insurance. Whether it's home insurance, auto insurance, business, people, insurance companies or more the Insurance Podcast discusses the relevant issues within the P&C insurance sector. From CEOs, to insurance brokers, VPs, owners, innovators, the podcast will feature those within the insurance industry who lead change. This podcast also considers the future with social media, consumer facing, fin-tech or startups, or AI, we will shed light on wh ...
 
Marketing Trends is your #1 podcast for news that matters about marketing and marketing technology. Twice a week you’ll get interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500. Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.
 
Welcome to Awkward Silences by User Interviews, where we interview the people who interview people. Listen as we geek out on all things UX research, qualitative data, and the craft of understanding people to build better products and businesses. Hosted by Erin May and JH Forster, VPs of growth/marketing and product at User Interviews.
 
If you're interested in learning how to grow your retail business in this ever emerging E-Commerce market, then Retail 101: Surviving in the Amazon is the Podcast for you. Join our Executive VP, Jonathan Lowe, as he welcomes guest CEOs, VPs, and others onto the show to discuss tips, strategy, and experiences that will help you survive in the amazon.
 
Об облачном ИТ, программировании, переносе инфраструктуры, сайтах и системах управления сайтами в неофициальном подкасте от эксперта по облачным технологиям InfoboxCloud
 
Welcome to The CMA Show! In every episode we go inside the minds of the most successful Management Accountants i.e. CFOs, Corporate Controllers, VPs of Finance so you can learn how to move up the ranks just like they did. You'll learn the aha moments that led them to where they are today, lessons learned along their career trajectory, and how you can replicate their success. The show is sponsored by CMA Exam Academy, the instructor-led prep course helping professionals around the world pass ...
 
Hosted by Karen Barnett, president and founder of Steele Rose Communications and a seasoned, award-winning marketer with extensive experience in developing strategic marketing campaigns for a variety of leading global corporations, "P.M.S. - Pet Marketing Strategies for the Petpreneur" offers business executives insightful tips on public relations and marketing communications. From "How to build your brand with just three words", and "If You’re Not Media Trained, It Could Cost Your Company i ...
 
Dig deep into the issues facing outdoor brands and retailers, from domestic vs. international manufacturing to brick-and-mortar vs. online commerce. Conversations with CEOs, VPs, supply chain reps, retail clerks, marketing gurus and an occasional celebrity outdoorist offer valuable insights and entertainment about the business of playing outdoors.
 
Marketing thought leaders, CMOs, and VPs from the heart of Silicon Valley and beyond, share their stories of breaking through the noise to build respected brands and successful businesses. Each episode focuses on the innovative ways these masters of marketing deliver the right message to the right audience — all with an emphasis on lowering the cost of customer acquisition. Your host Ander Frischer, Marketing Educator at Instapage, asks the questions you want answered and to gets the core of ...
 
In this radio podcast, we’ll explore current practices and strategies taken by some of the most respected life science leaders of today. We’ll be hosting guests who lead independent or academic research labs, start-up pharmaceuticals and biotech entrepreneurs, and other operational support leaders (VPs, COOs, Managers, and the like.) We’ll explore some of the following lessons; what steps they’ve taken to reach their current scientific goals, what unexpected challenges they’ve faced along th ...
 
Do you work in fashion and retail and are interested in talking business strategy? Are you looking to grow or start your own retail business? Do you just love retail??? If this is you, go crank up your Keurig or stop by your favorite coffee shop as we discuss the business of fashion and retail every single week over a cup of joe. In these casual conversations, Nick sits down with the leaders of the industry as well as those on the front lines to discuss the current state and future of the re ...
 
The Data Center Podcast is produced by Data Center Knowledge, the leading information source for all things data center. In our podcast we interview technology and business leaders in the data center industry to get to know them better and to ask for their take on where things are going in the constantly changing world of cloud, internet, and enterprise infrastructure, which are increasingly becoming one thing.
 
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show series
 
Latane Conant always says it is her job to create a movement, and if you aren’t focusing on that movement, you really are not doing your job. Latane is the Chief Market Officer at 6sense. And yes, you read that right...Market officer. On this episode of Marketing Trends, Latane details why she felt it was time to drop the i-n-g from her title, the …
 
Looking to add a new research method to your stack? Diary studies are a great way to get to know what your users are thinking in context, plus they can be run remotely! We chatted with Tony Turner, Lead UX Researcher at Progressive Insurance, about how his team uses diary studies to build out better customer experiences. He offered some tips on sca…
 
Every day we wake up to scores of emails in our inboxes, but how many of those emails do we actually read versus the amount that end up in our trash folder? How can marketers better differentiate their emails to avoid being lost in the cluttered inbox? Melissa Sargeant is the CMO of Litmus and on this episode of Marketing Trends, she discusses all …
 
Home security is changing from an old tech reactive model to a new age proactive system that integrates far beyond the traditional monitoring station. Dhruv Garg drops by to explain how Kangaroo and it's connected systems will change the way insurance looks at home security and why it's value proposition is far better than what the insurance indust…
 
Nick Runyon is an accomplished marketing executive with more than 20 years of experience developing and implementing marketing strategies. His latest endeavor as the CMO of PFL.com might be his biggest undertaking yet. On this episode of Marketing Trends, Nick details how coming into an organization as a CMO with a fresh set of eyes can be benefici…
 
Fear often precedes and preempts the need for change. But when a global pandemic necessitated quick adaptation, marketers around the world sprung into action, enabling new strategies and mobilizing campaigns everywhere. Diaz Nesemoney, the founder and CEO of Jivox, joined Marketing Trends to discuss how the pandemic empowered marketers everywhere t…
 
Telling a story is never easy, but telling a story about insurance is even harder but Charles Alexander knows how. Insurance can scare consumers into purchasing but it can also educate them into purchasing the right coverage, coverage that agents and brokers struggle to explain in the sales process. Charles shares his tips, tricks and things not to…
 
The stakes when it comes to online sports gambling are higher than ever — literally. Millions of consumers around the world log in daily to check spreads, place wagers, and hope their team not only wins, but also covers the spread. Mike Raffensperger is the CMO of FanDuel Group, an online sportsbook that is betting big when it comes to gambling. Mi…
 
This week on the podcast, Erin and JH chatted with Randy Duke, Senior Research & Design Strategist at Cantina. They covered a topic that's on many people's minds right now, systemic racism and inequality, and how UX research can have a positive (or negative) impact on these systems. Randy talked with us about UXR's role in all this, how we can work…
 
A field marketer’s job is right in the title — they go into the field and really connect one-on-one with customers to understand them and their needs. But what happens when that one-on-one contact is cut off? On this episode of Marketing Trends, Monica Bowie, who currently serves as a marketing manager at Salesforce, discusses how field events shif…
 
We may not realize it, but we search for everything. From everything we ask Siri, to each time we look up that quickest route home, it’s all considered a search. This has been going on for years now, but it’s not occurring the same way as it did in the past. SEO is now more in the picture than ever, and it’s a powerful field. On this episode of Mar…
 
If there is one thing Isamar Batisita is passionate about, its subscription services. As monthly pay-as-you go services grow in popularity, so does the demand and competitiveness in the industry. Batista, the Vice President of Marketing & Owned Brands at Scentbird, joined Marketing Trends to discuss how Scentbird utilizes email marketing to grow th…
 
If you’ve been to New York City and traipsed around midtown you’ve probably seen them everywhere. Bikes rolling up-and-down city avenues, cleverly labeled, “Citi Bikes.” Mary Hines, the Chief Marketing Officer, US Consumer at Citi, had just joined the company when the partnership was solidified, and she joined Marketing Trends to discuss why partne…
 
Edward Nevramount is a speaker and executive consultant with one mission — to help marketing teams grow their business. On this episode of Marketing Trends, the former CMO of General Assembly talks through a number of hot topics — most notably that personalization is only as hard as marketers make it out to be. He also explains why rebrands for kno…
 
Is there anyone more energetic in the insurance industry than Bill Pieroni? If so we haven't recorded with them yet. However, after talking with Bill you don't just feel energized, you are informed, educated, and empowered with a new understanding of insurance knowledge. As the CEO of ACORD Bill sees how in the future volumes of data will move betw…
 
Dan Greenberg said it best, “A lot of advertising is pretty negative — it’s not very human-centric. Everything we've done at Sharethrough is about trying to build a human-centric, really positive advertising ecosystem.” Dan is the CEO and Founder of Sharethrough, a digital advertising company with an eye on making ads less invasive. On this episode…
 
During this live Q&A episode, you'll learn when to expect your CMA exam score to be released by. I know first hand how nerve-racking it can be to sit there and wait not knowing when to expect your CMA exam score so that's why I'm tackling this question today. Plus, I'll answer all YOUR questions so get ready for a value-packed hour with your CMA Co…
 
Ellyn Raftery didn’t set out to be a marketer. In fact, her strongest desire was to pursue a career in design and fashion. But a conversation with a professor in college changed everything. Today, Ellyn serves as the Chief Marketing and Communications Officer for FIS, a company with an emphasis on advancing the way the world pays, banks and invests…
 
Simon Berg was 16 years old when he decided the education system wasn’t for him, but it wasn’t because he didn’t want to learn….In fact, all Simon cared about was learning about his passions. So Simon took a job as a coffee boy and before he knew it, he was a multi-time CEO. Today, Simon is the CEO of Ceros, and he joined Marketing Trends to discus…
 
During this live Q&A episode, I'll share the one thing that you should think about if you want to pass the CMA exam on your first try. It's often overlooked but it's key to your exam success and become a Certifed Management Accountant. Plus, I'll answer all YOUR questions so get ready for a value-packed hour with your CMA Coach. Over 37,000 candida…
 
We’ve all spent countless hours on-hold just waiting for a customer service representative to answer the smallest of questions. But what if your query could be handled by a bot that acted and communicated like a human? That reality is already here, and you may have experienced it without even knowing. On this episode of Marketing Trends, Evan Kohn,…
 
We've been more and more curious about how user research can be used by more than just researchers. This week, Erin and JH chatted with Jon MacDonald, founder of The Good, about how marketers can use research to improve conversion rates. He talked about what conversion rate optimization really is, how to get stakeholders to see the value of researc…
 
Outsourcing is not a dirty idea anymore, in fact it's far more common in the insurance industry than we think and Daniel Ramsey, the CEO of My Out Desk will explain how his company and services allow for back office efficiencies. Daniel explains how using an external service of trained and licensed people to do the more menial tasks allows brokerag…
 
Joel Horwitz relates digital accessibility to the ramp at the end of every sidewalk. Why was there a time when it wasn’t there? Why weren’t we thinking about the people who needed those ramps before they were built? While today, we can’t imagine an intersection or sidewalk without a ramp, the same cannot be said for the internet. On this episode of…
 
During this live Q&A episode, I'll show you how to choose the best CMA review course to help you pass your exam the first time. Plus, I'll answer all YOUR questions so get ready for a value-packed hour with your CMA Coach. Over 37,000 candidates worldwide have sought my guidance and help to earn their CMA certification, and I'm happy to do the same…
 
Every day we make purchases. We choose to buy something at one place and not another. We pick this product over that one. And that purchase data — what we buy and even what we don’t — is extremely valuable, especially to marketers. Dani Cushion is the CMO of Cardlytics, a digital advertising platform that serves some of the largest banks around the…
 
Before she was writing for financial institutions, and before she owned her own media entity, Shondell Varcianna made a name for herself by paying off mortgages. Today, Shondell serves as the CEO and founder of Varci Media, a content management agency that provides hassle-free professional blog content to financial institutions. On this episode of …
 
Daniel Incandela always knew he wanted to be a storyteller...he just didn’t know that he'd be telling the stories for companies. The original plan was to be a visual storyteller, telling tales through the lens of anthropology. But after stints working in a museum and a foray into sports and entertainment, Daniel’s path ultimately led him to Conga, …
 
Have you ever wondered how the IBAC president looks at the insurance industry and its current state of change? Kent Rowe joins Curt Wyatt and Pete Tessier to talk about what he sees and how IBAC is addressing and manager change for almost 40,000 independent insurance brokers. From data exchange and technology to education and the effectiveness of a…
 
Alison Murdock is the founder and Chief Marketing Officer of Trusted CMO, a firm that helps companies fill in any marketing gaps they may have. Trusted CMO focuses on early-stage companies that have product-market fit, but require assistance actually getting to market. On this episode of Marketing Trends, Alison discusses some of the common themes …
 
When Andrew joined Adobe back in November, he faced an interesting design challenge. How do you manage a vast library of help content, spanning tons of different products in different industries, so that users can easily find what they need to know to fix their problems? Andrew has learned a lot about leveraging the power of community to problem so…
 
Grad Conn has been called a near-perfect example of what a tech company CMO should look like. He’s a noble studier of his craft and a history savant, but most importantly he’s an adman to his core. Today, Grad is the Chief Experience and Marketing Officer at Sprinklr, and he joined Marketing Trends and discussed his love for marketing, his days as …
 
Education is the key to opportunity and any professional never stops learning through their career and Peter Hohman, CEO of the Insurance Institute if Canada joins Curt and Pete to discuss the importance of education. The IIC does more than prepare people to be agents or brokers, it serves all facets of the insurance industry and Peter explains how…
 
David Hoffman is a communicator, storyteller, and communications consultant who has been working in various fields for decades. Although he started as a traditional filmmaker, today he tells his story on a very modern platform - YouTube. With nearly 350,000 subscribers on his personal channel, David has told stories in just about every way imaginab…
 
What To Bring To Your CMA Exam? // During this live Q&A episode, I'll list all the tools you can bring with you to your Certified Management Accountant exam. Prometric centers don't allow just any study tool or CMA calculator so it's important to fully understand what's OK and which CMA exam calculator will get banned. But don't fret, I'm here to g…
 
Scott Howe, the CEO of LiveRamp Holdings, is a marketing savant. Scott remembers great campaigns from his childhood, but one, in particular, has always stuck with him: the Staples’ easy button. The clever campaign made Scott long for an easy-button-like functionality when it came to aggregating data, which he believes is the key to success in the m…
 
Insurance professional, author, and so much more, Bryan Falchuk joins Curt and Pete to talk about his new book, The Future of Insurance: From Disruption to Innovation. Bryan's insight and research shows how it's not just technology that's evolving the industry but new ways of thinking in all ares of the industry and he back that up with well resear…
 
For years, the notion of being a millennial has garnered varying degrees of responses. For Jeff Schmitz, the CMO of Zebra Technologies, the millennial mindset is what he’s attempting to instill in his clients. On this episode of Marketing Trends, Jeff sat down and chatted about how Zebra Technologies is helping the healthcare industry and essential…
 
This week on the pod, Erin and JH chatted with Jonathan Hensley, Co-Founder and CEO of Emerge Interactive, about the power of alignment right now. He talked about what alignment means for teams, how it can help speed up your process, and where research fits into the picture. --- Send in a voice message: https://anchor.fm/awkwardsilences/message…
 
Isabella Livia spent her career working for some major names in fashions such as Brooks Brothers, Saks Fifth Avenue, and Halston as a buyer and wholesale rep. However, when COVID hit she was forced to rethink her career and help her family restaurant get through it. By taking the skills she learned in retail she applied them to a brand new industry…
 
What Score Do I Need To Pass The CMA Exam? // During this live Q&A episode, you'll learn how the CMA exam scoring system works and what score you need to pass on your first attempt. Plus, I'll answer all YOUR questions so get ready for a value-packed hour with your CMA Coach. Over 37,000 CMA candidates worldwide have sought my guidance and help, an…
 
Life is always throwing us curve balls that we need to adjust to — Ryan Carlson knows that. Ryan is the CMO of Okta, and recently he and his team had to deal with one of the toughest curveballs they’ve ever faced. Ryan sat down with Marketing Trends and discussed how Okta took a 6,000-person conference and pivoted to a virtual event on short notice…
 
No one would have expected how 2020 would play out. Actually that is an understatement... if you were to take bets on what would happen this year on January 1st we all would have bet on a horse that took one step into the race and then fell over. Well I was looking at the last time I released a podcast episode for a show that I planned on releasing…
 
Eighteen years ago, David Marine was a down on his luck job applicant. The recession had hit hard, he needed a job to provide for his wife and child. Luckily, an ad for a gig at Coldwell Banker caught his attention and, as they say, the rest is history. Today, David serves as the CMO of Coldwell Banker, one of America’s oldest and most respected re…
 
Can companies in the outdoor industry afford to lean into climate action in the midst and immediate aftermath of a pandemic? That's the question being discussed around the campfire today. Jessie Curry, OIA's Sustainable Business Manager; Jenn Swain, Global Senior Sustainability Manager at Burton; JJ Trout, Chief of Staff at People for Bikes; Chris …
 
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