Best William Reed Business Media Podcasts (2025)

1
What is driving pasta’s resurgence in the US? 24:48

2d ago24:48

24:48

Despite more than a decade of demonization of carbs and grains, pasta sales in the US continue to climb as brands break free of commodity constraints and offer more nutrient-dense and premium products that deliver an elevated experience that still is affordable and funBy William Reed Ltd

1
NutraCast: The new probiotic predicted to transform oral health 21:28

5d ago21:28

21:28

Ostia Sciences Inc. and EXPERT’Biome recently announced a new oral care probiotic through contract development and manufacturing organization Lallemand to launch clinical trials.By William Reed Ltd

1
Beyond sober-curious: How long is the runway for non-alcoholic beverages? 20:23

9d ago20:23

20:23

While sales of non-alcoholic beverages are growing double-digits year-over-year, new research from NielsenIQ shows most NA consumers still buy alcohol – upending assumptions and forcing brands to rethink their outreach strategyBy William Reed Ltd

1
Conscientious chocolatier Alter Eco’s secret to sustainability success: ‘Show your receipts’ 22:02

17d ago22:02

22:02

Hear how Alter Eco is growing faster than the market by giving conscious consumers what they demand: climate action, clean ingredients and full transparencyBy William Reed Ltd

1
Last call for pub crawls? 1:25:04

16d ago1:25:04

1:25:04

Is the pub crawl a thing of the past, or alive and well? In the season five finale, The Lock In team get their drinking boots on to investigate.By William Reed Ltd

1
NutraCast: How Zest is making cognitive health assessments more accessible 23:22

19d ago23:22

23:22

London-based Zest is offering a Precision Memory Assessment (PREMAZ) test, which aims to detect subtle cognitive changes that may occur decades before dementia symptoms arise.By William Reed Ltd

1
NutraCast: Evvy connects the gut, vaginal and urinary health dots 20:53

26d ago20:53

20:53

Evvy, a vaginal microbiome testing and care company, launched in 2021 with a mission to close the gender health gap by leveraging overlooked female biomarkers. Through its platform, the company has built the world’s largest dataset on the vaginal microbiome and is using this novel data to drive better outcomes in women’s health.…

1
From microalgae to macro impact: Arborea harnesses sunlight to create ‘food without the footprint’ 21:36

1M ago21:36

21:36

Climate-tech food startup Arborea’s proprietary BioSolar Leaf system promises to produce nutrient-dense proteins and superfoods by “industrializing photosynthesis” and using a fraction of the land, water and carbon footprint of conventional agricultureBy William Reed Ltd

1
What is behind the uptick in milk consumption and dairy sales more broadly? 20:24

1M ago20:24

20:24

Dairy milk’s long winter may be ending with sales and units increasing for the first time in decades thanks to consumer demand for products that support their wellness goal and offer more nutritional bang for the buckBy William Reed Ltd

1
NutraCast: TruShield takes on banned substances with new program 16:42

1M ago16:42

16:42

Athletes often rely on dietary supplements to take their performance up a notch, but poor quality supplements could also be what holds them back if they’re not vigilant. That’s where certification programs come in.By William Reed Ltd

1
From pitch to pour: how can pubs make the most of rugby 1:17:49

1M ago1:17:49

1:17:49

It’s not all about football when it comes to pubs and sport, so the Lock In team scrum down for a discussion about how pubs can embrace the opportunities that rugby offers.By William Reed Ltd

1
NutraCast: Kerry showcases flavor innovation in supplements 34:23

1M ago34:23

34:23

Kerry Group recently released its Supplement Taste Charts using the latest consumer insights and trend data for the flavors driving demand.By William Reed Ltd

1
The war on sugar: Are better-for-you options unfairly caught in the crosshairs? 24:29

2M ago24:29

24:29

Republican leaders are amping up the war on sugar by taking aim at categories historically laden with the sweet stuff, but are better-for-you products accidentally getting caught in the crossfire?By William Reed Ltd

1
NutraCast: New survey reveals trends, insights in cognitive health 18:25

2M ago18:25

18:25

OmniActive Health Technologies has released a new survey, offering insights the company considers essential for guiding the development of future health products that align with evolving consumer needs.By William Reed Ltd

1
Social media - friend or foe? 1:22:41

2M ago1:22:41

1:22:41

As punters continuously trip over the herds of constantly filming influencers on their way to the bar, the Lock In team ask, is social media just a massive pain in the proverbial?By William Reed Ltd

1
Prop 65 pushback: Landmark ruling curbs cancer warnings for dietary acrylamide 23:46

2M ago23:46

23:46

A landmark federal court decision to block mandatory cancer warnings for dietary acrylamide under California’s controversial Prop 65 is a major win for food manufacturers – and could offer protective precedence for compelling warnings based on shaky science in violation of First Amendment rightsBy William Reed Ltd

1
NutraCast: Citruslabs launches grant program to bridge research gaps 28:32

2M ago28:32

28:32

Research in women’s health, mental health, sleep and longevity has long been underfunded despite growing demand for innovation in these vital areas. Susanne Mitschke, co-founder of contract research organization Citruslabs, believes that robust clinical trials are essential to closing this gap.By William Reed Ltd

1
The future of pub grub 1:22:29

2M ago1:22:29

1:22:29

Food trends, the importance of sustainability and consumer expectations were just three of the areas the Lock In team tackled in the latest podcast episode.By William Reed Ltd

1
Eat well, age better: How a subtle shift from wanting longevity to vitality is reshaping the food landscape 23:11

2M ago23:11

23:11

Consumers want more than a long life – they want a good one, and to get it they are changing what and how they eat, including adding or avoiding specific nutrients, seeking products that support health conditions and foods and beverages that ‘nourish, heal, indulge and connect,’ according to new research…

1
NutraCast: Innovations and insights in the plant protein market 27:08

2M ago27:08

27:08

Phil Vigeant, CEO and cofounder of PlantFusion, says active consumers should consider plant protein.By William Reed Ltd

1
Surviving tariffs: How CPG startups can prepare for whatever comes next 19:30

2M ago19:30

19:30

CPG founders must think on their feet to work around tariff-induced supply chain disruptions, collaborating with co-manufacturers and ingredient suppliers on innovative solutions to business obstaclesBy William Reed Ltd

1
NutraCast: Millennials’ impact on women’s health, the gut-gyno axis and more 19:50

2M ago19:50

19:50

While women have been historically underserved, the last decade has witnessed a rise in products dedicated to improving women’s health—tackling issues such as fertility, pregnancy, menstruation, menopause, pelvic health, sexual wellness and more.By William Reed Ltd

1
5 strategies to boost share as geopolitical tensions and inflation constrict consumer spending 19:09

2M ago19:09

19:09

CPG sales and volumes are slipping among persistent inflation and tariff fears, but Circana uncovers how food and beverage manufacturers are maintaining – and gaining – share despite the shaky marketBy William Reed Ltd

1
Where is the line for ingredient bans and when should companies comply vs pushback? 20:44

3M ago20:44

20:44

FDA’s sweeping plan to eliminate synthetic colors from the US food system announced last week marks a turning point in the war on food dyes that has long been fought at the state level and which before that pitted big food against outspoken consumer advocates who often relied on passion and fearmongering more than science…

1
Death of the jukebox? 1:23:50

3M ago1:23:50

1:23:50

The Lock In team take a look at the relationship between pubs and music, from karaoke to live performance, and ask the question - what happened to all the jukeboxes?By William Reed Ltd

1
NutraCast: Radicle Science’s co-founder on AI accelerating personalization and why diversity matters 17:55

3M ago17:55

17:55

McKinsey’s ‘Future of Wellness’ report found that nearly one in five consumers and one in three millennials in the U.S. prefer personalized wellness solutions. Pelin Thorogood of Radicle Science says that today, more than ever, advanced technologies like AI are accelerating a seismic shift toward personalization.…

1
VC fundamentals: CPG startup lawyer shares tips for securing the best fundraising deal 19:35

3M ago19:35

19:35

CPG founders on the hunt for venture capital should consult a lawyer first to ensure they get the best possible deal, without giving too much of their company awayBy William Reed Ltd

1
NutraCast: Tapping into into the subconscious mind to understand consumer behavior 27:00

3M ago27:00

27:00

Consumer surveys have informed market research since the late 1800s, but traditional methods only scratch the surface—prompting one company to push behavioral research boundaries by accessing the subconscious drivers of ingredient preferences.By William Reed Ltd

1
Better tasting better-for-you beverages: Bold flavors and improved mouthfeel drive growth of functional drink sales 16:21

3M ago16:21

16:21

Consumers increasingly are unwilling to compromise taste or health when buying beverages – opening the door for innovative brands that deliver both functional benefits and refreshing experiencesBy William Reed Ltd

1
NutraCast: Axiom Foods tackles heavy metal contamination in plant proteins 22:06

3M ago22:06

22:06

Los Angeles-based Axiom Foods recently debuted Oryzatein 2.0, the first patented plant protein with no detectable levels of lead, according to independent lab tests.By William Reed Ltd

1
Counting the hospitality hit of Budget 1:23:09

3M ago1:23:09

1:23:09

In this episode of the Lock In, the team speaks to various operators in the wider hospitality sector about how the Budget impacts them.By William Reed Ltd

1
5 trends reshaping chocolate: From clean label to flavor innovation to cost containment 23:18

3M ago23:18

23:18

Up and coming chocolate brands are rethinking how they make – and package – chocolate to meet rising consumer demand for better-for-you and clean-label options, while simultaneously navigating rising costsBy William Reed Ltd

1
NutraCast: The importance of diversifying supply chains amid a geopolitical crisis 22:39

3M ago22:39

22:39

The dietary supplement industry relies heavily on other regions for ingredients. With today’s ever-changing geopolitical climate, Craig Koffler, VP of sales at the Freemen Nutra Group says that diversifying the supply chain is no longer optional — it’s essential.By William Reed Ltd

1
Regenerative agriculture: What to know before getting certified 16:10

4M ago16:10

16:10

Startups should carefully consider regenerative agriculture certifications and how to use sustainable messaging to enhance their core value propositionBy William Reed Ltd

1
Flavor trends: How to balance authenticity and access when introducing global dishes 21:39

4M ago21:39

21:39

Consumers say they want adventurous new flavors and international cuisine, but many are hesitant to try something unfamiliar – creating a ‘conundrum’ for manufacturers and marketers introducing global flavorsBy William Reed Ltd

1
Stop! In the name of pubs 1:14:20

4M ago1:14:20

1:14:20

The Lock In team tackled the stories and scandals behind pub names.By William Reed Ltd

1
NutraCast: doTERRA’s Kirk Jowers on the rise of essential oils 27:11

4M ago27:11

27:11

The CEO discusses the rapid evolution of the essential oils market over the past decade and doTERRA’s role in driving this growth and innovation.By William Reed Ltd

1
NutraCast: Delivering on women’s health: How a meal service took the market by storm 23:43

4M ago23:43

23:43

Without any marketing, Chiyo became the top Google search result for postpartum nutrition, attracting thousands of pre-orders and recognition from The New York Times and Bon Appétit. The company has since expanded beyond postpartum care to address various women’s health concerns including fertility, PCOS and endometriosis.…

1
From metrics to market: Data strategies to succeed in retail 23:25

4M ago23:25

23:25

Spins and NielsenIQ representatives shared strategies for retail success, including boosting velocities, utilizing data efficiently and developing an omnichannel strategy that inserts a brand into a consumers' everyday lifeBy William Reed Ltd

1
Raising spirits... 1:15:34

4M ago1:15:34

1:15:34

It’s no surprise that spirits are low in the pub industry - and that’s just the category! In the spirit of adventure (sorry) The Lock In podcast team take a deep dive to see why consumers are switching off the G&T.By William Reed Ltd

1
NutraCast: Move Nutrition on building bridges in sports nutrition 25:33

4M ago25:33

25:33

Two years ago, the founder of 24 Stories Marketing launched Move Nutrition Network, a platform that connects researchers, brands, dieticians and trainers in the sports nutrition world. Today, Move has a popular quarterly newsletter and just announced several new additions to its advisory board.By William Reed Ltd

1
NutraCast: The Akkermansia Co. on its ‘happy coincidence’ for weight management 16:53

4M ago16:53

16:53

The Akkermansia Company launched into the U.S. consumer market in 2024, introducing a gut health product with Akkermansia muciniphila, a bacterium discovered and decoded by the company’s founders.By William Reed Ltd

1
Preparing for retail: What CPG brands must know to succeed 24:22

4M ago24:22

24:22

CPG companies must focus on the three C’s (credibility, capability and cash) and the four P’s (product, packaging, positioning and pricing) to drive retail growthBy William Reed Ltd

1
What is driving consumer interest in regenerative agriculture? 19:43

4M ago19:43

19:43

Consumer awareness and interest in regenerative agriculture is exponentially increasing - placing pressure on farmers, manufacturers and retailers to work together to boost supplyBy William Reed Ltd

1
Lipid luminary: Environmentally conscious fats and oils take the spotlight under Checkerspot’s new CEO 19:50

5M ago19:50

19:50

Under John Krzywicki’s leadership, US-based biotech company Checkerspot will refine its focus on using microalgae and precision fermentation to develop sustainable high value triglyceride fats and oils not easily sourced from nature at commercially relevant scale and costBy William Reed Ltd

1
What’s driving the changing time habits of consumers? 1:15:45

5M ago1:15:45

1:15:45

With many operators reporting customers eating and drinking out earlier and leaving earlier, the Lock In team look into why this may be and how businesses are adapting to it.By William Reed Ltd

1
From hesitation to exploration: Tips to make global & regional flavors more accessible & approachable 24:13

5M ago24:13

24:13

Consumer flavor preferences are all over the map, literally, as they seek adventure, authenticity and cultural connection through globally and locally inspired food and beverage – but all too often they lack the confidence, knowledge and ingredients to recreate at home international and regional dishes with diverse flavor profiles…

1
Danone seeks to rekindle consumers' love of plant-based milk 19:41

5M ago19:41

19:41

Sales of plant-based milk have slowed in the past year, but Silk and So Delicious maker Danone still sees significant potential by focusing on fun in addition to functionBy William Reed Ltd

1
Expo West guide: How founders can prepare for CPG’s ‘Super Bowl’ 30:54

5M ago30:54

30:54

Founders and startups are on the hunt for retail buyers and possible investors at one of the largest food and beverages shows in North America, so entrepreneurs will need to hone their pitches and networking skills to breakthrough the noiseBy William Reed Ltd

1
What attracts consumers to whole grains and where is there room for innovation? 25:09

5M ago25:09

25:09

As the Whole Grain Stamp celebrates its 20th anniversary, Oldways Whole Grain Council considers where there is room for innovation and how to overcome barriers blocking product development and consumption of whole grainsBy William Reed Ltd

Podcasts Worth a Listen

William Reed Business Media Podcasts

Podcasts Worth a Listen

Quick Reference Guide