Lessons Learned from a Half Billion Dollars of Product Launches | Jeff Walker


Manage episode 177429897 series 1299852
By Joe Polish, Joe Polish of Genius Network, and Dan Sullivan of Strategic Coach. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this Episode, you’ll discover the Lessons Learned from a Billion Dollars in Product Launches, getting people to WANT your products, how to generate more sales by providing value, and more with Genius Network Alumni Jeff Walker. Jeff is a NY Times Best Selling Author, creator of the Product Launch Formula, and CEO and founder of Internet Alchemy Inc - a company that helps entrepreneurs and small business owners create successful product launches.

Here’s a glance at what you’ll learn from Jeff in this episode:

  • How Jeff went from making $1,650 in his first Launch...to doing his first 6-figure Launch ($106,000 in a single week) while sitting in his bathrobe... to doing a Launch where he made $1.1M in the 1 HOUR
  • How you can build anticipation to buy your product in the same way Apple does with their products (and you don't need Apple’s marketing budget to pull it off)
  • The secret to making sales like a natural born "closer" without using high-pressure tactics or slimy sales strategies (This is the ethical way to make A LOT of money even if you hate selling)
  • 3 important elements Jeff uses to pull off million dollar mega-launches and that YOU can use to produce your own successful launches
  • Jeff pulls back the curtain and shows you the exact process he used get his best-selling book "Launch" #1 on the New York Times (This 3-step process was developed by Jeff and expanded by Brendon Burchard. It gives influential partners with big lists a reason to mail for you, and it's the way Jeff sold 41,000 books in just a couple weeks)

164 episodes