Join David Ackert as he interviews Trish Lilley and Kevin Iredell of Stroock & Stroock & Lavan on this episode of the Market Leaders Podcast.Tune in to hear them discuss:– Key leadership skills that legal marketing and business development leaders need to foster amongst their team– Specific strategies that increase the credibility and trust fac ...…

Join David Ackert as he interviews Jennifer Griffin Scotton, Director of Marketing & Business Development at Brooks Pierce on this episode of the Market Leaders Podcast.Tune in to hear them discuss:– How Brooks Pierce helps attorneys measure their individual business development ROIs by providing individual BD spending funds– How these individu ...…

Join David Ackert as he interviews Tim Corcoran, Principal of Corcoran Consulting Group on this episode of the Market Leaders Podcast.Tune in to hear them discuss:– Tim's methodology that unites firm strategy with data-driven decision-making– How law firms can reverse-engineer their business development approach to aid the strategic planning pr ...…

Join David Ackert as he interviews Marcie Borgal Shunk, President and Founder of the Tilt Institute on this episode of the Market Leaders Podcast.– How today's law firms can leverage competitive intelligence to make better-informed business decisions – Marcie's approach to CI that includes both internal and external metrics and intelligence– An ...…

Join David Ackert as he interviews Kathryn Whitaker, Director of Client Relations at Burr & Forman on this episode of the Market Leaders Podcast.Tune in to hear them discuss:– How the legal industry’s approach to innovation is often counter-productive to progress– How data-driven decisions are becoming a greater imperative at the law firm– Kath ...…

Join David Ackert as he interviews Chris Newman, Director of Practice & Industry Business Development at McDermott, Will & Emery LLP on this episode of the Market Leaders Podcast.Tune in to hear them discuss:– McDermott's strategy for tracking new opportunities from inception to close– The firm's use of thought leadership to uncover client need ...…

Join David Ackert as he interviews Dave Southern, Chief Marketing Officer at BakerHostetler on this episode of the Market Leaders Podcast.Tune in to hear them discuss:– BakerHostetler's client-centric approach to content-based marketing strategy– How to use multi-functional teams and "tribal" leadership to accelerate marketing initiatives– How ...…

Join David Ackert as he interviews Iris Jones, Chief Business Development & Marketing Officer at McNees, Wallace & Nurick on this episode of the Market Leaders Podcast.Tune in to hear them discuss:– How Iris' award-winning summer associate program equips associates with competitive intelligence to drive new strategic approaches to business deve ...…

Join David Ackert as he interviews Alitia Faccone, Director of Business Development at Jackson Lewis on this episode of the Market Leaders Podcast.Tune in to hear them discuss:– Alitia's unique career transition from an e-discovery lawyer to a career in legal business development– Jackson Lewis's 20 industry teams that seek to create internal c ...…

Join David Ackert as he interviews Barbara Malin, Chief Business Development & Marketing Officer at Jackson Walker.Tune in to hear them discuss:– Barbara's unique perspective as a trial lawyer-turned-CBDMO and how it influences her approach– Jackson Walker's unique position in the market and how they use it to differentiate – How Jackson Walker ...…

Join David Ackert as he interviews Paul Lipton, Director of Professionalism, Career and Skill Development at Rumberger, Kirk and Caldwell in this episode of the Market Leaders Podcast.Tune in to hear David and Paul discuss:– How Paul's innovative role in counseling Rumberger's lawyers helps them create a satisfying and balanced career– Paul's m ...…

Join David Ackert as he interviews Jennifer Mir, Director of Practice Development at Munger, Tolles & Olson.Tune in to hear them discuss:– Munger U: the firm's internal attorney education program that encourages proactive business development and equips Munger's lawyers with a BD "toolbox" for developing their practices– The firm's approach tha ...…

Join David Ackert as he interviews Emily Woloschuk, Director of Marketing & Business Development at Lightfoot, Franklin and White.Tune in to hear them discuss:– How Emily has set up processes and a framework to encourage a BD-centric culture at Lightfoot, Franklin and White– Her strategic plan that includes client feedback as a primary componen ...…

Join David Ackert as he interviews Lisa Simon, Chief Marketing and Business Development Officer at Lewis Roca Rothgerber Christie.Tune in to hear them discuss:– Lisa's approaches to structuring a program that encourages the growth of her lawyers' business development mindsets– Her gamification initiative that drives healthy peer-to-peer competi ...…

Join David Ackert as he interviews Gillian Brennan, Director of Client Relations of Dorsey & Whitney LLP.Tune in to hear them discuss:– How Gillian conducts simple, yet productive strategic meetings with her key client teams– Her guidelines to create BD targets without overwhelming your attorneys– How Dorsey uses Practice Boomers to teach top-l ...…

Join David Ackert as he interviews Stefanie Marrone, Director of Business Development and Marketing at Tarter, Krinsky and Drogin LLP.Tune in to hear them discuss:– How Stefanie used her experience from big law to build a strong marketing and BD program at her mid-size firm– Her simple, manageable pipeline-based business development approach at ...…

Join David Ackert as he interviews Jacqueline Madarang, Senior Marketing Technology Manager at Bradley.Tune in to hear them discuss:– Jacqueline's track record of success with award-winning technology rollouts at Bradley– How she has driven trackable revenue directly through attorney blogging– Her observations on upcoming trends and tools in le ...…

Join David Ackert as he interviews Jenna Schiappacasse, Director of Marketing and Business Development at Rosenberg Martin Greenberg.Tune in to hear them discuss:– Jenna's methodology for providing BD coaching to a focused group of lawyers– A walkthrough of how Jenna uses Practice Pipeline as a lawyer coaching tool at Rosenberg– Practical appro ...…

Join David Ackert as he interviews Dave Bruns, Director of Client Service at Farella Braun + Martel in this episode of the Market Leaders Podcast.Tune in to hear them discuss:– Dave's approach to mentoring his marketing team in both formal and informal environments– Farella's "Pod Meetings" between groups of lawyers that sustain BD momentum and ...…

Join David Ackert as he interviews Jason Miller, Director of Marketing & Business Development at Ryan, Swanson & Cleveland in this episode of the Market Leaders Podcast.Tune in to hear David and Jason discuss:– Jason's innovative approach to business development training sessions that includes small-group breakouts to encourage lawyer participa ...…

Join David Ackert as he interviews Lindsey McReynolds, Chief Client Relations Officer at Schwabe, Williamson & Wyatt in this episode of the Market Leaders Podcast.Tune in to hear David and Lindsey discuss:- How Schwabe radically reconfigured their firm structure to serve 6 specific industries instead of dividing attorneys into traditional pract ...…

Join David Ackert as he interviews Rachel Silverman, Director of Business Development at Goodwin Procter LLP in this episode of the Market Leaders Podcast.Tune in to hear David and Rachel discuss:- How to structure your individual attorneys' business development plans so that they are relevant, actionable and aligned with firm goals- Rachel's m ...…

Join David Ackert as he interviews Cynthia McCollough, Director of Marketing & Business Development at Buckley Sandler LLP in this episode of the Market Leaders Podcast.Tune in to hear David and Cyndy discuss:- How Cyndy has established infrastructure to support a 400% growth in attorney headcount- Why open-source technology is a key strategy i ...…

Join David Ackert as he interviews Paul Bolus, Partner at Bradley Arant Boult Cummings in this episode of the Market Leaders Podcast.Tune in to hear David and Paul discuss:- Why Paul emphasizes client service as the key differentiator between law firms in the long run- Bradley's firmwide client service best practices guide that goes beyond the ...…

Join David Ackert as he interviews Paul Ward, Client Innovation Officer at Holland & Hart LLP in this episode of the Market Leaders Podcast.Tune in to hear David and Paul discuss:- Paul’s unique viewpoint of having worked in as an innovator both the tech industry and legal marketing- How “finding a targeted audience” is key to rolling out train ...…

Join David Ackert as he interviews Karen Katz, Senior Director of Business Development at Mindcrest in the latest episode of the Market Leaders Podcast.Tune in to hear David and Karen discuss:- How Mindcrest's process-driven approach, incorporating KPIs, data analysis and technology enhances how law firms perform high-volume, detail-oriented le ...…

Join David Ackert as he interviews Morgan Ribeiro, Chief Business Development Officer at Waller Lansden Dortch and Davis LLP in this episode of the Market Leaders Podcast.Tune in to hear David and Morgan discuss:- How Morgan's diverse background outside the legal industry in PR, Sales and Client Services have influenced her approach to legal bu ...…

Join David Ackert as he interviews Katy Von Treskow, Director of Marketing Communications at Winston & Strawn LLP in the latest episode of the Market Leaders Podcast. Tune in to hear David and Katy discuss:- How Katy leveraged a year-long strategic planning initiative to carve out specific objectives for her business development team during a f ...…

Join David Ackert as he interviews Linda Fleming, Director of Marketing and Business Development at Garvey Schubert Barer.In this episode of the Market Leaders Podcast, David and Linda discuss:- How Linda leverages her marketing resources to provide a unique value-add that helps clients in fast-moving industries- Her 24-month business developme ...…

Join David Ackert as he interviews Amy Fowler, Chief Marketing & Business Development Officer at Mintz Levin. In this episode of the Market Leaders Podcast, David and Amy discuss:- Mintz's state-of-the-art lateral integration program that onboards new hires with a success rate of over 75%- Amy's approaches to mentoring her team to effectively u ...…

Join David Ackert as he interviews Jill Weber, who is Chief Marketing & Business Development Officer at Stinson Leonard Street and 2017 President of the Legal Marketing Association. In this episode of the Market Leaders Podcast, David and Jill discuss:- How Jill built a business development training program at Stinson that has been running for ...…

Join David Ackert as he interviews Trish Lilley, Chief Marketing & Business Development Officer at Fox Rothschild LLP, in this episode of the Market Leaders Podcast. Tune in to hear David and Trish discuss:- How Trish handled the implementation of a completely new Business Development training program at her firm- How she laterally integrated l ...…

Join David Ackert as he interviews Brenda Plowman, Chief Marketing Officer at Fasken Martineau DuMoulin in this episode of the Market Leaders Podcast. Tune in to hear David and Brenda discuss:- How Brenda uses the input from her entire Marketing and Business Development Team to shape firm-wide initiatives- Her approach to the "That's not my job ...…

Join David Ackert as he interviews Erica Yates, Firm-wide Director of Business Development at Burr and Forman LLP in this episode of the Market Leaders Podcast. Tune in to hear David and Erica discuss:- How Erica approaches mentoring her team of Business Development professionals- How she customized Burr's Women in Business program to help the ...…

Join David Ackert as he interviews Sheenika Gandhi, Director of Marketing and Business Development at Payne & Fears LLP, in this episode of the Market Leaders Podcast. Tune in to hear David and Sheenika discuss: - How Sheenika created effective infrastructure and processes in the first 6 months of her role- How Sheenika utilizes Practice Pipeli ...…

Join David Ackert as he interviews Jodi Kovitz, CEO of AceTech Ontario, in this episode of the Market Leaders Podcast. Tune in to hear David and Jodi discuss: - How Jodi's tenure as a BD executive at Osler informs her coaching strategies at AceTech Ontario- "Just Say Hello," a business development tool focused on authentic relationship building ...…

Join David Ackert as he interviews Kerry Price, Chief Marketing & Business Development Officer at Bass Berry & Sims, in this episode of the Market Leaders Podcast. Tune in to hear David and Kerry discuss:- Bass, Berry & Sims' unique corporate structure- How the firm empowers marketing and business development staff to partner with lawyers at th ...…

Join David Ackert as he interviews Jeff Berardi, Chief Marketing Officer at K&L Gates, in this episode of the Market Leaders Podcast. Tune in to hear David and Jeff discuss:- How senior marketers can foster courage and listening skills within their team- How marketers can encourage business development engagement among lawyers by encouraging au ...…

Join David Ackert as he interviews Jim McGrew, Chief Client Services Officer at Ogletree Deakins, in this episode of the Market Leaders Podcast. Tune in to hear David and Jim discuss:- How Ogletree centers its culture around delivering excellent client service- How firms can up-skill their professionals by encouraging cross-training and breakin ...…

Join David Ackert as he interviews Cynthia Voth, Director of Business Development & Administration at Miller Nash Graham & Dunn, in this episode of the Market Leaders Podcast. Tune in to hear David and Cynthia discuss:- Miller Nash Graham & Dunn's innovative approach to business development and technology.- How law firms can better synthesize t ...…

Join David Ackert as he interviews Kathleen Flynn, Chief Marketing Officer at Bryan Cave, in this episode of the Market Leaders Podcast. Bryan Cave's unique culture is one in which marketers and lawyers act as partners in their business development efforts. Tune in to hear David and Kathleen discuss:• Bryan Cave's innovative approach to busines ...…

Join David Ackert as he interviews Leah Schloss, Director of Marketing at Sullivan & Worcester, in this episode of the Market Leaders Podcast. Leah is one of the few legal marketers leading the innovation charge with marketing automation at her firm. Tune in to hear David and Leah discuss:• How law firms can adopt marketing automation to improv ...…