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Content provided by Will Laurenson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Will Laurenson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Customers Who Click
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Content provided by Will Laurenson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Will Laurenson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more. Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!
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233 episodes
Mark all (un)played …
Manage series 2652590
Content provided by Will Laurenson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Will Laurenson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more. Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!
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233 episodes
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Customers Who Click

1 Building Profitability By Focusing on Customers, Not Clicks 49:26
49:26
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If you're in ecommerce download your free podcast bonuses. - Follow Tim on LinkedIn - Follow Will Laurenson on LinkedIn - Check out The Bottle Club - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 From Adidas to Boating: Mona Sutherland on Scaling Performance 35:33
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If you're in ecommerce download your free podcast bonuses. - Follow Mona on LinkedIn - Follow Will Laurenson on LinkedIn - Check out West Marine - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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Customers Who Click

1 How Mid-Day Squares Built a Chocolate Brand with Cameras Rolling 30:55
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If you're in ecommerce download your free podcast bonuses. - Follow Jake on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Mid-Day Squares - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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Customers Who Click

1 Lessons from Five Years of E-Commerce Growth 42:35
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If you're in ecommerce download your free podcast bonuses. - Follow Garrett on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Duncan & Stone - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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Customers Who Click

1 The Unflashy Work That Actually Drives Growth 39:30
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If you're in ecommerce download your free podcast bonuses. - Follow Jonathan on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Avery Row - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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Customers Who Click

1 Inside the Brand Selling Out in 45 Seconds Every Thursday 41:51
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If you're in ecommerce download your free podcast bonuses. - Follow Brandon on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Montana Knife Company - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 The Future of Ecommerce: AI, TikTok, and Consumer Loyalty 50:19
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If you're in ecommerce download your free podcast bonuses. - Follow Nelly on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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Customers Who Click

1 The Future of Subscription Commerce: Lessons from Scentbird 48:47
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If you're in ecommerce download your free podcast bonuses. - Follow John on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Scentbird - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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Customers Who Click

1 Why Most Brands Fail at Retention (And How to Fix It) 42:04
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If you're in ecommerce download your free podcast bonuses. - Follow Thomas on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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Customers Who Click

1 How Stratia Is Changing the Game with Science-Backed Skincare 42:29
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If you're in ecommerce download your free podcast bonuses. - Follow Breanna on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Stratia - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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Customers Who Click

1 The Role of CRM in Subscription-Based Ecommerce 40:31
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If you're in ecommerce download your free podcast bonuses. - Follow Ottilia on LinkedIn - Follow Will Laurenson on LinkedIn - Check out AKT - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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Customers Who Click

1 How Storytelling Drives Customer Loyalty in Ecommerce 51:00
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If you're in ecommerce download your free podcast bonuses. - Follow Nadia on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Wingback - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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Customers Who Click

1 Why Community & Authenticity Will Always Beat AI & Influencers 44:07
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If you're in ecommerce download your free podcast bonuses. - Follow Rob on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Active Apparel Group - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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Customers Who Click

1 From Market Stalls to Global eCommerce: Scaling Nomad the Label 50:48
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If you're in ecommerce download your free podcast bonuses. Follow Donal on LinkedIn Follow Will Laurenson on LinkedIn Check out Nomad the Label Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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Customers Who Click

1 Is DTC Enough? Rethinking the Role of Marketplaces in E-commerce 49:24
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If you're in ecommerce download your free podcast bonuses. Follow Rhea on LinkedIn Follow Will Laurenson on LinkedIn Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation Rhea Fox, former Digital Director at Ted Baker, joins Will Laurenson to discuss the challenges and opportunities in e-commerce. From the rise of marketplaces and competing with Amazon to returns management and AI-powered sizing tools, Rhea shares her expertise on what brands should focus on in 2025. They also explore the importance of attribution models, SMS and WhatsApp marketing, and why retailers need to prioritise profitability over revenue growth. Whether you're a DTC brand or selling across multiple channels, this episode is filled with valuable insights on navigating the ever-changing e-commerce landscape.…
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