SE4 EP55: 'No one shares ordinary' • Shifting your Direct-to-Consumer Brand Ahead


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By 2x eCommerce and Kunle Campbell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce, NYU Stern Adjunct Professor, and the author of 4 books:

  1. BrandSimple
  2. BrandDigital
  3. The Edge: 50 Tips from Brands That Lead, and
  4. Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.

Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm.

We'll be talking about the evolution of retail, whether Amazon is a threat of not to your brand and how to zoom out and shift your direct-to-consumer brand.



The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>

299 episodes