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The BrandLab's 2017 Fearless Conversation: What is "Brand America?"
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Join The BrandLab and MPR as we wrestle with controversial questions about the power and role of marketing to impact the world. For decades, marketers have been trying to connect with American consumers by associating themselves with what they thought to be a universally shared vision of America: A land of opportunity, for everyone. But is that vision really shared and valued by all Americans? If it's not, how should marketers respond? Should marketers be in the business of defining our country's values at all? Can't they just say Cheetos taste great, and be done with it? --- The BrandLab's Fearless Conversation series is an annual event that addresses topics of race and bias in the marketing and advertising industry. To learn more about this event series go to www.thebrandlab.org/fearless.
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