Why Company Strategy Drives Your Marketing Strategy
Manage episode 331810724 series 3290771
By Exit Five and Dave Gerhardt. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Dave talks about B2B marketing strategy and overall company strategy, which includes intentionally defining where you play and how you'll win.
"It's impossible to create a marketing strategy for a business that has no clear company strategy."
Be a part of the Exit Five B2B marketing community at exitfive.com
This episode is brought to you by Metadata: https://metadata.io/
Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.
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