Why Company Strategy Drives Your Marketing Strategy
Manage episode 331810724 series 3290771
Dave talks about B2B marketing strategy and overall company strategy, which includes intentionally defining where you play and how you'll win.
"It's impossible to create a marketing strategy for a business that has no clear company strategy."
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Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.