#41: Building your 2023 marketing plan with Peter Mahoney (CEO at Plannuh)

Exit Five - B2B Marketing with Dave Gerhardt

Dave is joined by Peter Mahoney (Founder & CEO at Plannuh) to break down how to create your 2023 marketing plan. We cover:

1. Overall approach to building a plan

2. Setting goals, metrics, and targets

3. Building a framework for marketing campaigns over the year

4. Modeling funnels and determining cost per opportunity

5. Determining how much marketing budget to spend

6. Selling your plan to the CEO, CFO, and getting it approved

Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.

https://www.demandwell.com/

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SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

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Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

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