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How Linjer Bootstrapped a Luxury Minimalist Brand

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Content provided by 33voices. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 33voices or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jennifer Chong and Jenna discuss how Linjer bootstrapped the business, working without employees for three years, and the tactics behind their million dollar crowdfunding campaigns. Jenn’s best piece of advice: "Cultivate a solid list of 1,000 people who really care about what you are doing before you launch. Crowdfunding campaigns are about momentum. You have to launch with a bang." Jenn shares how they survived an early manufacturing disaster, how they evaluate partners now - when possible always meet with a founder and never skimp on references - and the importance of establishing scalable communication practices once you partner. We also chat about Jenn’s journey as a self-taught designer and how observing the “beauty for beauty’s sake” philosophy in Florence inspired Linjer's Tulip and Mini handbags.
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1401 episodes

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How Linjer Bootstrapped a Luxury Minimalist Brand

33voices

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Manage episode 198629749 series 2074750
Content provided by 33voices. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 33voices or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jennifer Chong and Jenna discuss how Linjer bootstrapped the business, working without employees for three years, and the tactics behind their million dollar crowdfunding campaigns. Jenn’s best piece of advice: "Cultivate a solid list of 1,000 people who really care about what you are doing before you launch. Crowdfunding campaigns are about momentum. You have to launch with a bang." Jenn shares how they survived an early manufacturing disaster, how they evaluate partners now - when possible always meet with a founder and never skimp on references - and the importance of establishing scalable communication practices once you partner. We also chat about Jenn’s journey as a self-taught designer and how observing the “beauty for beauty’s sake” philosophy in Florence inspired Linjer's Tulip and Mini handbags.
  continue reading

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