Billy Bookcase

8:58
 
Share
 

Manage episode 170161988 series 1303176
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Low cost, functional and brilliantly efficient, an Ikea Billy bookcase rolls off the production line every three seconds. There are thought to be over 60 million of them already in service. Few could find the Billy bookcase beautiful. They are successful because they work and they are cheap. And – as Tim Harford explains in this fascinating story – brilliantly boring efficiency is essential to the modern economy. The humble Billy bookcase epitomises the relentless pursuit of lower costs and acceptable functionality. Producer: Ben Crighton Editors: Richard Knight and Richard Vadon

55 episodes available. A new episode about every 15 days averaging 9 mins duration .