Pamela Slim talks about the Widest Net

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By Mike Vardy. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Pamela Slim is an author, community builder, consultant and former corporate director of training and development at Barclays Global Investors. Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Infusionsoft, Progressive Insurance and Prezi.

In her latest book, The Widest Net, Pam explains how to build strong diverse relationships, identify and connect with new partners, expand markets and find new customers in places you may never have considered. It’s been a long time coming having Pam join the show. Join us as we discuss stress-testing a framework, the always/ never list, books tours – and unintended puns.

Talking Points

  • Putting together the Widest Net framework
  • Pam’s variation of the customer avatar exercise
  • Understanding your ecosystem
  • The Accordion principle and setting boundaries
  • Beginning a business with a mission statement
  • Fostering the right business relationships
  • Finding your ‘Peanut Butter and Jelly’ partners

Quote

"Running a business is always a team sport."

Helpful Links

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