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E110: Talking Jobs to be Done Philosophy with Scott Burleson
Manage episode 334905134 series 2519688
Content provided by Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ben & Jay have a fun Jobs to Be Done deep dive with Scott Burleson, Senior Vice President at the AIM Institute, a company on a mission to change B2B innovation. Scott is an expert in Outcome-Driven Innovation, with deep product management and innovation experience at John Deere and Strategyn. He is author of The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-To-Be-Done Philosophy and co-host the the Product Quest podcast.
Hear Scott talk about why he views Jobs to Be Done as a philosophy, why value propositions present us with a paradox, and his attempt to break JTBD through a dialogue about chicken wings and chicken tenders.
Alchemy - the Rory Sutherland book Scott references
All Things Twitter:
Scott Burleson (@newproductdog)
A Sherpa's Guide to Innovation
Ben Tingey
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118 episodes
Share
Manage episode 334905134 series 2519688
Content provided by Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ben & Jay have a fun Jobs to Be Done deep dive with Scott Burleson, Senior Vice President at the AIM Institute, a company on a mission to change B2B innovation. Scott is an expert in Outcome-Driven Innovation, with deep product management and innovation experience at John Deere and Strategyn. He is author of The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-To-Be-Done Philosophy and co-host the the Product Quest podcast.
Hear Scott talk about why he views Jobs to Be Done as a philosophy, why value propositions present us with a paradox, and his attempt to break JTBD through a dialogue about chicken wings and chicken tenders.
Alchemy - the Rory Sutherland book Scott references
All Things Twitter:
Scott Burleson (@newproductdog)
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart
118 episodes
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