#25 HANNA FIEDLER - the british fashion brand we want to wear right now


Manage episode 287007493 series 1465705
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We are living in unusual times, with access to a wealth of information, yet increasing levels of confusion and diminishing levels of trust. We are told our viewpoint and opinions count, however, we do not feel they are reflected in what we see in front of us. In striving to take control of our own destiny we end up working around the clock, our lives becoming more rather than less demanding.

You may think, how on earth can we talk about fashion at a time like this? Well, the answer is, fashion drives immense cultural and economic value. Also, when we consider that women, many of whom want a shift in work-life balance, work in the fashion industry and are increasingly owners of SME businesses we can see why what we wear really does matter.

Fashion through the ages has shown times of change in one of two ways. By offering an alternative view of maximalism and escapism, or by stripping back and holding close the essence of what we believe to be true and essential.

Hanna Fiedler is a contemporary British fashion designer who identifies with the latter approach. Her namesake brand’s understated, contemporary tailoring and captivating minimalist style is exactly what we want to wear right now. With a capsule collection ‘Prologue’ and her first full collection ‘Chapter I’, Hanna’s poetic narrative and meticulous attention to detail coupled with a purist fabric selection makes today’s woman feel confident she can navigate her day with ease and elegance.

We met Hanna at the recent London Fashion Week, Positive Fashion Showrooms and instantly fell in love with her luxury womenswear. Made to order in London, from pattern to execution, Hanna’s garments are a beautiful example of uncompromising craftsmanship.

In this podcast we find out what impact growing up in Germany’s Bavarian countryside still has today on Hanna’s approach to her life and work. We also discuss her training at the Berlin Opera House and London College of Fashion, plus what she has learnt from working with Mary Katrantzou, Maria Grachvogel, Gabriela Hearst and on Alexander McQueen’s McQ collection.

We are very happy to share Hanna’s first-ever podcast interview.



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