How Insurance and Wealth Management Round Out a Community Bank Model

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Clay Ewing is president and chief banking officer of a community bank with a name that reflects its heritage — but German American Bank is well ahead in developing a well-rounded community bank model that thrives. On the latest episode of the ABA Banking Journal Podcast, Ewing discusses German American’s busy but deliberate pace of acquisitions and how its insurance business — the largest bank-owned agency in Indiana — and its growing wealth management unit complement its core banking products. The company’s insurance agents, for example, work alongside bankers in each branch.

Ewing also talks about:

  • German American Bank’s position as “a mutual fund of community banks.”
  • Its focus on rural and small city markets in Indiana and Kentucky
  • The state of the economy in German American’s markets — including its home county, which has one of the lowest unemployment rates in the state.
  • His initiative as chairman of the Indiana Bankers Association to establish bachelor’s degree programs in banking at state universities.

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