Above Avalon Episode 145: It's All About Curation

Above Avalon

At Apple’s recent event at Steve Jobs Theater, the company unveiled its revamped content distribution arm. Episode 145 is dedicated to discussing Apple’s new content distribution services: Apple News+, Apple Arcade, and Apple TV+. Instead of just announcing services for consuming more content, Apple unveiled a strategy for curating content for its user base of a billion people, something that I am calling “Curation for Casual.” The discussion also goes over how curation explains Apple’s move into original content. Additional topics include a few surprises unveiled at Apple’s Services event, the history behind Apple’s video distribution strategy, the changing content consumption landscape, and Apple’s content distribution arm eventually being considered a core technology powering Apple devices. Receive my analysis and perspective on Apple throughout the week by becoming an Above Avalon member and receiving exclusive daily updates. To become a member, visit AboveAvalon.com/membership.

Links:

Why Apple Is Getting Into Original Content (weekly article)

Above Avalon Episode 140: Let’s Talk Content (podcast)

Opening Film - March 2019 Apple Event (YouTube)

Apple’s “Curation for Casual” Strategy, Content Distribution as a Core Technology, Apple’s Cross-Platform Strategy for Content (daily update)

Curation as a Business Model (daily update)

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The complete Above Avalon Podcast episode archive (145 episodes) is available here.

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