Develop a "Thought Train" to Create Your Most Effective Marketing Message


Manage episode 110659924 series 30068
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
A ‘thought train’ is a process that follows a line of connecting thoughts or reasoning in your customers that takes a person from where they are mentally now to where you want them to be mentally after receiving your marketing messages. Kenneth Jennings joins us to explain this idea. Kenneth’s business sense and entrepreneurial passion began early – he started his first business at 13 years old selling garden seeds door-to-door. This adventure literally planted the seed that led him to start Texas Rekey Locksmith Service from the trunk of his car in 1995. The company was rebranded as Mr. Rekey Locksmith® Services when it expanded outside of Texas 10 years later. During the last 35 years, Kenneth has founded more than 40 businesses and spent time studying the success of other business leaders in thriving industries and applying them to his own business ventures. He also mentors numerous entrepreneurs in his hometown of Austin, Texas. Today’s sponsor is, a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at

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