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How to Stop Wasting Money & Only Do Marketing That Works

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Manage episode 201769114 series 30068
Content provided by Diane Helbig. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Diane Helbig or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In reviewing over 1000 brands over the past decade and working with startups to household brands, Derek Champagne has identified 5 common crisis points in branding and marketing and how to build campaigns that get results. Derek is a serial entrepreneur with over 15 years of experience developing effective marketing campaigns. Derek shares his story of growing up from humble beginnings, on stage at age of 3, his years as a Hollywood musician, and his diverse journey to get where he is today. He is the Founder & CEO of The Artist Evolution, a full service agency building memorable brands, marketing tools and campaigns for startups to household brands. Derek is also the author of the best-selling marketing book Don’t Buy a Duck and the host of the popular Business Leadership Series podcast, that also airs as a weekly business show on ESPN radio regionally. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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635 episodes

Artwork
iconShare
 
Manage episode 201769114 series 30068
Content provided by Diane Helbig. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Diane Helbig or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In reviewing over 1000 brands over the past decade and working with startups to household brands, Derek Champagne has identified 5 common crisis points in branding and marketing and how to build campaigns that get results. Derek is a serial entrepreneur with over 15 years of experience developing effective marketing campaigns. Derek shares his story of growing up from humble beginnings, on stage at age of 3, his years as a Hollywood musician, and his diverse journey to get where he is today. He is the Founder & CEO of The Artist Evolution, a full service agency building memorable brands, marketing tools and campaigns for startups to household brands. Derek is also the author of the best-selling marketing book Don’t Buy a Duck and the host of the popular Business Leadership Series podcast, that also airs as a weekly business show on ESPN radio regionally. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

635 episodes

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