Sales Differentiation


Manage episode 224607875 series 30068
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
To win deals at the prices you want, the needed strategy is differentiation. Mediocre salespeople say what they sell is the “best.” Top salespeople position “different” and lead their clients to say “best” without them ever uttering the word. Lee Salz shares insights from his new book. Lee B. Salz is a leading sales management strategist and CEO of Sales Architects. A recognized expert in sales differentiation, he works with senior executives and business owners across all industries helping salespeople win more deals at prices they want. Lee is a sought-after speaker on sales differentiation, sales force development, hiring, onboarding, compensation. His new bestselling book is Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want. Today's show is sponsored by is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at

314 episodes available. A new episode about every 4 days averaging 49 mins duration .