Use Science and Empathy to Accelerate Your Sales

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By Diane Helbig. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
When was the last time you enjoyed talking to a salesperson? David Priemer, author of Sell the Way You Buy, thinks it's time you and your customers did. David, a former VP of Salesforce, is in demand as a sales trainer for high-growth companies of all sizes, and he's here to share his insights into how you can build your business by understanding the scientific and emotional forces that drive your customer’s purchasing decisions—and help them in times of crisis. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

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