Why SMBs Should Pursue B2B

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Michael Haynes joins us to talk about the value of pursuing B2B customers as a means of business growth. Michael is a B2B Customer Strategy Specialist. He has over 20 years’ experience working with companies in Australia, Brazil and Canada helping them to develop and implement customer driven strategies and programs to drive business growth and improve performance. Michael has worked with start-ups and SMEs across a range of industries including Professional Services, IT and Transportation. He is an advisor with Start-up Canada as well as a mentor with the University of Technology Sydney. Michael is also the author of Listen, Innovate, Grow. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

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