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Ep.47 AWS: Account-Based Marketing is not a one size fits all
Manage episode 348228456 series 2648126
Content provided by Alexandra Koenig and Momentum ITSMA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexandra Koenig and Momentum ITSMA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
No two ABM strategies are the same - every organization has a unique context with their customers and in their market, they're at varying stages of maturity and have a different portfolio. In this podcast, Alisha is joined by Eric Martin, Account-Based Marketing Lead at AWS, to explore the core principles of ABM and differences in developing Account-Based Marketing for two technology giants. Eric compares his own experience leading ABM across North America for SAP together with his more recent experience at AWS and together with Alisha, explore the challenges, opportunities and innovation this difference present. A must listen to episode for anyone formulating their ABM strategy.
64 episodes
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Manage episode 348228456 series 2648126
Content provided by Alexandra Koenig and Momentum ITSMA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexandra Koenig and Momentum ITSMA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
No two ABM strategies are the same - every organization has a unique context with their customers and in their market, they're at varying stages of maturity and have a different portfolio. In this podcast, Alisha is joined by Eric Martin, Account-Based Marketing Lead at AWS, to explore the core principles of ABM and differences in developing Account-Based Marketing for two technology giants. Eric compares his own experience leading ABM across North America for SAP together with his more recent experience at AWS and together with Alisha, explore the challenges, opportunities and innovation this difference present. A must listen to episode for anyone formulating their ABM strategy.
64 episodes
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