My BFF - Bev Flanagan

Accountants Are Sexy, Change My Mind.

Imagine starting an accounting business from scratch, scaling it, and then selling it successfully before moving on to your next adventure!

Our guest, Bev Flanagan, did just that! In this episode, Bev reveals how she established her practice and the significance of scaling for exit. This episode is a testament to the power of planning.

We also discuss how to make your accounting business stand out and Bev shares her insights on the importance of a robust marketing strategy, even when the main source of leads is referral-based. We will discuss the art of niching, its advantages and challenges, and how it can potentially amplify referrals and pave the way for a smoother business exit. And how adding immense value to the clients you serve will help you differentiate and create a unique story for your business.

Finally, we talk about the influential role of accountants and bookkeepers. Their significant impact on businesses and personal lives, and how this influence can be harnessed to nurture a fairer distribution of wealth.

Bev's journey serves as an inspiring narrative for many in the accounting profession, emphasising accounting business journey, and her social media influence.

Meet our sponsor: Charterparth
Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.
Connect with Kelli? www.linkedin.com/in/kellidoorne
Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Chapters

1. Scaling and Exiting an Accounting Business (00:00:00)

2. Individual Goals and Marketing Strategies (00:14:06)

3. Niching and Options for Business Exit (00:17:36)

4. Differentiation & Branding in Marketing (00:26:40)

5. The Power of Accountants and Bookkeepers (00:36:03)