Manage episode 225427915 series 2313429
- Overture’s origins as part of the Idealab incubator run by famed early internet entrepreneur Bill Gross
- Invention of the paid search business model… initially by returning ADS ONLY in response to search queries
- The eventual marrying of Overture’s paid search (ads) with organic search results via syndication on other properties like Yahoo!
- Revenue from Overture’s ad partnership saving Yahoo!’s business after the internet bubble burst
- Yahoo!’s eventual acquisition of Overture for $1.4B in 2003
- But… the really interesting story here: Overture’s 'inspiration' of Google’s business model and the creation of "the greatest advertising machine in the history of the world"
- The original (pre-Overture) Google business model: selling a box!
- Google’s differentiation vs Overture: focusing on the long tail, ad quality scores, and an advertiser-friendly auction structure
- Google’s first major search syndication victory over Overture: AOL
- Yahoo!’s failed attempt to buy Google for $3B in 2002, leading it to settle for acquiring Overture instead the following year
- “Project Panama” at Yahoo!, and its impact on the tech and internet history
- Overture's (and later Yahoo!’s) lawsuit against Google for stealing the paid search business model— "the O.G. version of Snapchat and Instagram”
- Paul Graham’s take on "What Happened to Yahoo?”
- Perhaps the most important technology to come out of this whole episode: Hadoop
- The power of incentive alignment in marketplaces— and creating the widest and deepest moats on the internet
161 episodes available. A new episode about every 15 days averaging 72 mins duration .