Building a Minimum Viable Product and Efficient Website Development with Allie Reitz

Action's Antidotes

Creating and developing a product can be a daunting task for most business owners. A minimum viable product (MVP) allows customers to provide feedback for future development. Thus, developers can avoid lengthy and unnecessary work. However, how can we go beyond turning this idea into a reality and make it a running and successful venture? Join us in this episode as I sit down with Allie Reitz, the Founder and CEO of MEEP, to explore the essential steps in building a minimum viable product (MVP). We delve into the world of automation and discuss the significance of creating a functional and captivating website that fosters efficient connections with people. Tune in to this episode and learn actionable strategies from the expert! --- Listen to the podcast here: Building a Minimum Viable Product and Efficient Website Development with Allie Reitz Welcome to Action’s Antidotes, your antidote to the mindset that keeps you settling for less. I’m going to talk to you today about a common situation, maybe you’re in it, maybe you’ve been in it, maybe you know someone in it. You found your idea after all this digging in, that idea that’s at that perfect intersection of what the world needs, what you’re good at, and the idea that’s going to bring your life to where you want to bring it, but the question is how do you actually make that idea become a reality? That’s a whole ‘nother daunting task after all this personal reflection that can sometimes actually deter people from really doing anything because it is long, it is drawn out to go from, okay, I have this idea, to, now I’m doing it, now people are buying it, or now people are engaging with that. And that’s where my guest today, Allie Reitz, and her organization, Meep, come into play. --- Allie, welcome to the program. How it’s going? It’s going pretty well today. How’s it going for you? So good. I was outside most of the morning so I’m feeling very good now looking at my computer. Well, that’s amazing because one of the things that inspires a lot of people to pursue any of these paths is the ability to live the life they want and you decided this morning, “I wanna be outside because,” to give a little detail about the Colorado weather today, it was a very sunny morning, and the afternoon is probably going to have a high chance of rain in most places so that’s a great way to orient your day. Yes, I’m very glad I did it. So at Meep, you specialize in having someone go from, you talk about from zero to traction, from zero to where you’re actually getting there. How does that process really work? When someone comes in, I assume most people that come in are, as I’ve described, people that already have that idea, they’ve already searched and they figured out what they want to physically do but now, of course, how to get it from, “It’s this thing in my head, I think, oh, it’d be really cool to do this for these people,” to where you’re actually getting these people to engage with you. Totally. Like you said, it’s a long process, right? And what’s in your head is probably not what you’re going to start with because what’s in your head is probably the big, fancy, shiny, awesome version that’s going to be version 10 or 20 down the line. It’s going to be —- one way that I like to describe it or analogy that I like to use is from Jeff Patton in his book called User Story Mapping. He describes it really simply, which I love. It’s like if you’re wanting to solve the problem for people, that is, getting them from point A to point B, and your idea of the solution is a car, you’re not going to start with a wheel because that doesn’t necessarily solve that problem for them right out of the gate and your first objective is to kind of validate that assumption that you can solve that problem for them. So his analogy is, you start with a skateboard. It still gets people from point A to point B. It’s a lot more janky than a car, much,