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Intel’s Alyson Griffin

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Content provided by Ad Age. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ad Age or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Last year Intel, the PC maker best known to the wider world for its “Intel Inside” tagline, decided to pivot from being a PC-centric to a data-centric company. It invested heavily in artificial intelligence, the internet of things, drones, autonomous cars and more. Those data-centric businesses made up 47 percent of revenues in fiscal 2017, underscoring the diminished importance of the PC to its business. “We need to make sure the future tech buyers of the world understand we’re not just a chip in a PC,” says Intel’s Alyson Griffin, who is charged with telling that story. “We need to make sure we’re not stuck inside a PC.”

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159 episodes

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Intel’s Alyson Griffin

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Manage episode 203201881 series 1602679
Content provided by Ad Age. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ad Age or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Last year Intel, the PC maker best known to the wider world for its “Intel Inside” tagline, decided to pivot from being a PC-centric to a data-centric company. It invested heavily in artificial intelligence, the internet of things, drones, autonomous cars and more. Those data-centric businesses made up 47 percent of revenues in fiscal 2017, underscoring the diminished importance of the PC to its business. “We need to make sure the future tech buyers of the world understand we’re not just a chip in a PC,” says Intel’s Alyson Griffin, who is charged with telling that story. “We need to make sure we’re not stuck inside a PC.”

  continue reading

159 episodes

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