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Ogilvy Worldwide CEO John Seifert

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Manage episode 206069946 series 1602679
Content provided by Ad Age. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ad Age or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Earlier this year, John Seifert announced that Ogilvy would be undergoing a “refounding,” which he dubbed the shop’s “Next Chapter.” A 39-year veteran of the legendary agency, Seifert joins us to talk about what that entails. “Times are tough” he says in his surprisingly candid fashion. Not just at Ogilvy, but across the board — including for the agency’s clients. We discuss the encroachment of the consultancies into the advertising space. We’ll hear his take on his former boss, Martin Sorrell, and what his departure from WPP means for the holding company. We also get to hear some personal stories about David Ogilvy himself and why, as a child of a single mother in 1950s, the #MeToo and Times Up/Advertising movements resonate with Seifert personally.

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159 episodes

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Ogilvy Worldwide CEO John Seifert

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Manage episode 206069946 series 1602679
Content provided by Ad Age. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ad Age or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Earlier this year, John Seifert announced that Ogilvy would be undergoing a “refounding,” which he dubbed the shop’s “Next Chapter.” A 39-year veteran of the legendary agency, Seifert joins us to talk about what that entails. “Times are tough” he says in his surprisingly candid fashion. Not just at Ogilvy, but across the board — including for the agency’s clients. We discuss the encroachment of the consultancies into the advertising space. We’ll hear his take on his former boss, Martin Sorrell, and what his departure from WPP means for the holding company. We also get to hear some personal stories about David Ogilvy himself and why, as a child of a single mother in 1950s, the #MeToo and Times Up/Advertising movements resonate with Seifert personally.

  continue reading

159 episodes

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