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S4 E2 Part 2 Scale Summit: AdCelerate Every Stage with Amazon Ads with Joie Roberts
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In this episode, Joie Roberts discusses the key insights from Scale Summit regarding the balancing act between growth and profit during Q4. The conversation emphasizes the importance of timing and strategy, introducing the Q4 flywheel strategy that focuses on aligning bids, pricing, and measurement tools to maximize profitability. Joie highlights the necessity of measuring performance to optimize ad spend and achieve compounding growth, ultimately guiding brands to succeed in the competitive holiday season.
Takeaways
It's all about momentum.
You don't actually have to choose either or.
Timing is everything in Q4.
Plan 60 days ahead for pricing.
Push for velocity early in Q4.
Shift into profit mode later in Q4.
You can't optimize what you can't measure.
The flywheel spins to create compounding growth.
Agile bid management is crucial.
Build systems, don't just run ads.
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