Realizing the Full Potential of Out Of Home Media


Manage episode 234455896 series 2413860
By EMC Outdoor. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
What would you do if we were to tell you that in order to make your advertising campaign work to its fullest extent, you should not only triple your Out of Home budget, but take dollars away from television and radio to do so? Now before you close this article out and laugh about it with your colleagues, results from recent studies from Nielsen and Omnicom’s Benchmarketing show that billboards and bus shelters and the rest of the OOH media world should be playing a much larger role in your brand’s media spends.

14 episodes