Ep. 88: Using Consumer Insights to Digitise Physical Experiences


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There has never been a more important time to truly understand consumers and the insights we get from them. As sector after sector sees widespread disruption, it's having the widest effect on spaces like the restaurant, and live food and beverage industry - industries that traditionally focus on physical experiences as their core product.

On this episode, Varun is joined by Divya Aggarwal, Head of Marketing, Impresario Handmade Restaurants, to talk about how her early years focused on consumer insights have driven her journey so far, and will drive it ahead as well.

Follow Divya on Twitter @Divyaagg24

Talk to Varun Duggirala on Twitter and Instagram @varunduggi.

Please send in your feedback at talktous@indusvox.com
You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

97 episodes