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This Biotech Startup is Making Fake 3-D Rhino Horn in the Lab. But can it be sold... in time to save the rhinos? - Pembient's Matthew Markus

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Manage episode 275254980 series 2812037
Content provided by Ulara Nakagawa & Sharanya Krishna Prasad, Ulara Nakagawa, and Sharanya Krishna Prasad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ulara Nakagawa & Sharanya Krishna Prasad, Ulara Nakagawa, and Sharanya Krishna Prasad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Pembient is a company making big chunks of realistic fake rhino horn in the lab. Its goal is to flood the market with high-quality, "can't-tell-the-difference" replica products, driving down demand for the real stuff—thereby ultimately helping combat poaching and the illegal wildlife trade. In this episode, Pembient's CEO and Co-Founder Matthew Markus talks about the potential he sees in the niche biofabricated wildlife product industry. He also shares some of the biggest challenges to actually getting it to market, and addresses some of the controversy surrounding Pembient’s unique approach.

Music interlude created by Lee Rosevere.

Support the show
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27 episodes

Artwork
iconShare
 
Manage episode 275254980 series 2812037
Content provided by Ulara Nakagawa & Sharanya Krishna Prasad, Ulara Nakagawa, and Sharanya Krishna Prasad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ulara Nakagawa & Sharanya Krishna Prasad, Ulara Nakagawa, and Sharanya Krishna Prasad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Pembient is a company making big chunks of realistic fake rhino horn in the lab. Its goal is to flood the market with high-quality, "can't-tell-the-difference" replica products, driving down demand for the real stuff—thereby ultimately helping combat poaching and the illegal wildlife trade. In this episode, Pembient's CEO and Co-Founder Matthew Markus talks about the potential he sees in the niche biofabricated wildlife product industry. He also shares some of the biggest challenges to actually getting it to market, and addresses some of the controversy surrounding Pembient’s unique approach.

Music interlude created by Lee Rosevere.

Support the show
  continue reading

27 episodes

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