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Content provided by Damon Gochneaur, Andy Odom, and Greg Allbright. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Damon Gochneaur, Andy Odom, and Greg Allbright or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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EP002: Google Updates, Website Audits, and In-House vs. Agency Services.

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When? This feed was archived on April 05, 2018 02:01 (6y ago). Last successful fetch was on January 24, 2018 17:33 (6y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

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Manage episode 153485898 series 1091715
Content provided by Damon Gochneaur, Andy Odom, and Greg Allbright. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Damon Gochneaur, Andy Odom, and Greg Allbright or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Lots to cover in today's episode! The three guys first go over Google's unexpected AdWords ban on certain search terms like payday loans or high interest, short term loans. As of July 13, paid ads for payday loan ads will no longer pop up in search. Is this a good thing or a bad thing and where will Google draw the line on these bans? We have two guest expert interviews on today's show. Greg interviews Kim Solberg about the importance of a website audit and Andy interviews Danny Greer to discuss in-house vs. agency services. Tune in for more!

Key Takeaways:

[1:15] Interesting things coming out from Google.

[5:15] Google is giving website owners better tools to cater to their audience from an AdWords perspective.

[5:45] There will be no more paid ads for payday loans or for high interest, short term loans.

[6:00] As of July 13, AdWords will no longer accept ads for those search terms and predatory search terms surrounding what those companies target like, 'I can't pay my bills', 'how to borrow money', etc.

[6:45] Google has a personal interest in having their product not send people to financial ruin.

[8:00] It will be interesting to see where Google draws the line.

[8:55] Payday loans is a murky area, but what else will Google be able to censor?

[9:25] Google has banned drugs and hooker services in the past.

[11:30] Google could have done it just to prevent the legal implications and liability.

[11:45] As marketers, what lessons can be learned here?

[12:15] Something funny is going on with Google in terms of SEO, algorithms, and ranking.

[14:15] Will Google ever replace paid search?

[16:15] Greg welcomes Kim to the show.

[17:55] Why should people do a website audit?

[23:00] Kim talks about what she looks for on website performance.

[24:05] What kind of common problems has Kim found during a website audit?

[27:15] What does Kim do when her customers still 'know best' and do not see the value in making an update?

[28:35] What are some of Kim's pet peeves?

[30:00] Thanks for listening to Kim's expert interview. One thing Greg took away from his conversation with Kim is that a website audit needs to be done by someone other than you.

[30:35] What did the guys think of Kim's interview?

[32:15] People usually hire a specialist when it's too late, when they know there's already a problem.

[33:45] Andy loves Kim's points on responsive design.

[35:15] Andy does a recap about his conversation with Danny Greer, the director of marketing for Shutterstock.

[37:30] Danny talks about his team in the company.

[38:05] What kind of challenges does Danny face?

[41:35] As an in-house marketer, Danny feels like he can focus more of his attention on the job at hand and does not have to worry about the hustle of getting new clients.

[42:05] By working in a big organization, Danny knows he can grow his career.

[43:10] Shutterstock offers a lot of great benefits.

[47:25] Does Danny believe there is a lack of good resources for marketers?

[49:10] What did the guys think of Danny's interview?

[53:45] There's no way you can find somebody that can do everything well. You have to weigh your pros and cons.

Mentioned in This Episode:

www.gregallbright.com/

www.aspiroagency.com/

Andy on Twitter

www.solberg.design/

Kim on LinkedIn

www.shutterstock.com/

Danny Greer on LinkedIn

  continue reading

21 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on April 05, 2018 02:01 (6y ago). Last successful fetch was on January 24, 2018 17:33 (6y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 153485898 series 1091715
Content provided by Damon Gochneaur, Andy Odom, and Greg Allbright. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Damon Gochneaur, Andy Odom, and Greg Allbright or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Lots to cover in today's episode! The three guys first go over Google's unexpected AdWords ban on certain search terms like payday loans or high interest, short term loans. As of July 13, paid ads for payday loan ads will no longer pop up in search. Is this a good thing or a bad thing and where will Google draw the line on these bans? We have two guest expert interviews on today's show. Greg interviews Kim Solberg about the importance of a website audit and Andy interviews Danny Greer to discuss in-house vs. agency services. Tune in for more!

Key Takeaways:

[1:15] Interesting things coming out from Google.

[5:15] Google is giving website owners better tools to cater to their audience from an AdWords perspective.

[5:45] There will be no more paid ads for payday loans or for high interest, short term loans.

[6:00] As of July 13, AdWords will no longer accept ads for those search terms and predatory search terms surrounding what those companies target like, 'I can't pay my bills', 'how to borrow money', etc.

[6:45] Google has a personal interest in having their product not send people to financial ruin.

[8:00] It will be interesting to see where Google draws the line.

[8:55] Payday loans is a murky area, but what else will Google be able to censor?

[9:25] Google has banned drugs and hooker services in the past.

[11:30] Google could have done it just to prevent the legal implications and liability.

[11:45] As marketers, what lessons can be learned here?

[12:15] Something funny is going on with Google in terms of SEO, algorithms, and ranking.

[14:15] Will Google ever replace paid search?

[16:15] Greg welcomes Kim to the show.

[17:55] Why should people do a website audit?

[23:00] Kim talks about what she looks for on website performance.

[24:05] What kind of common problems has Kim found during a website audit?

[27:15] What does Kim do when her customers still 'know best' and do not see the value in making an update?

[28:35] What are some of Kim's pet peeves?

[30:00] Thanks for listening to Kim's expert interview. One thing Greg took away from his conversation with Kim is that a website audit needs to be done by someone other than you.

[30:35] What did the guys think of Kim's interview?

[32:15] People usually hire a specialist when it's too late, when they know there's already a problem.

[33:45] Andy loves Kim's points on responsive design.

[35:15] Andy does a recap about his conversation with Danny Greer, the director of marketing for Shutterstock.

[37:30] Danny talks about his team in the company.

[38:05] What kind of challenges does Danny face?

[41:35] As an in-house marketer, Danny feels like he can focus more of his attention on the job at hand and does not have to worry about the hustle of getting new clients.

[42:05] By working in a big organization, Danny knows he can grow his career.

[43:10] Shutterstock offers a lot of great benefits.

[47:25] Does Danny believe there is a lack of good resources for marketers?

[49:10] What did the guys think of Danny's interview?

[53:45] There's no way you can find somebody that can do everything well. You have to weigh your pros and cons.

Mentioned in This Episode:

www.gregallbright.com/

www.aspiroagency.com/

Andy on Twitter

www.solberg.design/

Kim on LinkedIn

www.shutterstock.com/

Danny Greer on LinkedIn

  continue reading

21 episodes

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