))
ACP038: Glenn Schmelzle, Founder of Marketing What’s New, Talks About Hump Day Hassles
Manage episode 196666441 series 1770488
Content provided by Paul Kortman and Paul Kortman of Connex Digital Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Kortman and Paul Kortman of Connex Digital Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Glenn Schmelzle is a marketer, husband, hockey dad and local community supporter. While in the corporate world in the 2000s, Glenn noticed the tactics he’d learned in MBA school were turning off buyers, who preferred to be marketed and sold to online. He also saw businesses struggle with the technical complexity and the heavy content demands of going digital. By taking an engineering approach to digital marketing, Glenn helped companies generate enough leads through their websites to positively impact sales. He believed so strongly in the approach that in 2009 he started Marketing What’s New, applying buyer-friendly content to technology-driven campaigns. Today we will talk about HUMP DAY HASSLES.
…
continue reading
57 episodes
Share
