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Sagi Rodin - How product-led growth is transforming B2B
Manage episode 350457091 series 2793912
Sagi Rodin is the co-founder and CEO of Frontegg, a user management platform for B2B software as a service apps that helps companies adopt a product-led growth approach.
In this episode, we talk about product-led growth and how it's affecting B2B business processes. We cover the importance of focusing on user experience, key changes in sales and marketing tactics, and the impact of product-led growth in practice, with Frontegg as a great example.
Links & mentions:
132 episodes
Manage episode 350457091 series 2793912
Sagi Rodin is the co-founder and CEO of Frontegg, a user management platform for B2B software as a service apps that helps companies adopt a product-led growth approach.
In this episode, we talk about product-led growth and how it's affecting B2B business processes. We cover the importance of focusing on user experience, key changes in sales and marketing tactics, and the impact of product-led growth in practice, with Frontegg as a great example.
Links & mentions:
132 episodes
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