A New AI-powered Context Engine Allows B2B Companies See into Relevance of Buyers’ Content Consumption w/ Jim Manley


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Knowing what content your buyers are consuming is an important first step in any ABM strategy. But knowing the content as well as the context of the information, is where B2B companies can gain true insight.

It’s called a context engine.

It sounds AI and futuristic, because it’s both.

And we found an expert to tell us all about it: Joining us on this episode of AI for B2B Sales and Marketing is our very own Jim Manley.

Jim is the Director of Product Management here at MRP, and he’s also what he calls a self-taught data scientist. He spent several years in product management at Fortune 50 companies, such as Comcast and Amazon, and has an MBA as well as a computer science degree.

He came on the show to tell us all about how he helped develop this new feature, a “context engine.”

He explores how B2B companies with ABM strategies are leveraging AI to determine what content their buyers are consuming. But, the next step of AI and machine learning includes not only the content itself, but the context and manner surrounding the information. The most fascinating thing about this context engine, is it’s already here.

Listen in to hear Jim unpack this exciting new piece of AI and machine learning.

21 episodes available. A new episode about every 9 days averaging 18 mins duration .