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How AI Affects Account Based Marketing w/ Jaime Romero
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When? This feed was archived on November 23, 2019 01:13 (). Last successful fetch was on August 22, 2019 01:57 ()
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Manage episode 216445975 series 2426946
Account Based Marketing (ABM) is about aligning your messaging to an account. That includes everything from what you say on an advertisement to what your salesperson says during an in-person meeting with an executive. What role can AI play in this space and how can it affect how you do account based marketing?
We invited Jaime Romero, Vice President at MRP, to come on an Artificial Intelligence for B2B Marketing podcast. He talked about how his company is using AI to align messaging with a prospect's pain points in an ABM strategy. Simply, technology is allowing ABM to operate at scale. And predictive intelligence is important because it gives you the intelligence to align messaging with the pain point that the prospect is doing research into.
21 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on November 23, 2019 01:13 (). Last successful fetch was on August 22, 2019 01:57 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 216445975 series 2426946
Account Based Marketing (ABM) is about aligning your messaging to an account. That includes everything from what you say on an advertisement to what your salesperson says during an in-person meeting with an executive. What role can AI play in this space and how can it affect how you do account based marketing?
We invited Jaime Romero, Vice President at MRP, to come on an Artificial Intelligence for B2B Marketing podcast. He talked about how his company is using AI to align messaging with a prospect's pain points in an ABM strategy. Simply, technology is allowing ABM to operate at scale. And predictive intelligence is important because it gives you the intelligence to align messaging with the pain point that the prospect is doing research into.
21 episodes
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