How AI Affects Account Based Marketing w/ Jaime Romero


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Account Based Marketing (ABM) is about aligning your messaging to an account. That includes everything from what you say on an advertisement to what your salesperson says during an in-person meeting with an executive. What role can AI play in this space and how can it affect how you do account based marketing?

We invited Jaime Romero, Vice President at MRP, to come on an Artificial Intelligence for B2B Marketing podcast. He talked about how his company is using AI to align messaging with a prospect's pain points in an ABM strategy. Simply, technology is allowing ABM to operate at scale. And predictive intelligence is important because it gives you the intelligence to align messaging with the pain point that the prospect is doing research into.

21 episodes available. A new episode about every 9 days averaging 18 mins duration .