This Marketing Director Shares How Her Company is Using AI to Save Lives in Pharma with Crystal Black

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If there is one industry that’s ready for disruption, it’s pharma. Up to 80% of the data captured within the pharma industry can be unstructured data, making it difficult to capture the data into meaningful insights along with their pursuit of saving lives.

Saama Technologies is changing that. Saama is using Natural Language Understanding to capture data in the language of nurses and doctors, and then turning that data into usable analytics.

For years, chicken scratch on doctors notes has been a primary method of data capture, but with Saama’s tech, pharma is seeing real results that drive better decision-making.

We spoke with their Director of Marketing Programs, Crystal Black, who let us in on all that Saama is up to with AI. Crystal has nearly two decades of marketing experience in various industries but her passion for pharma is exhilarating — she’s not just marketing a product that creates revenue.

She’s marketing a product that ultimately saves lives.

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