How 8x8 is using AI to Power 30% Annual Growth w/ Koby Amedume


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When you are in charge of increasing demand generation for most of the planet, you need AI tools that scale. We spoke with author of the viral post Creating a High Performing Marketing Team and Director of EMEA Enterprise, Mid-Market and ADR Demand Generation for 8x8 Koby Amedume. Discussing how sales can use AI and machine learning to align with marketing and drive growth, Amedume describes how insights from third-party data can move prospects through the pipeline, while enriching sales and marketing collaboration.

21 episodes available. A new episode about every 9 days averaging 18 mins duration .