Millions of MDF Dollars Are Going Unspent In Channel Partners. Here’s What We’re Doing About It. w/ Devon Wellbrock


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Channel marketers are holding onto millions of dollars of unspent market development funds every quarter. With several partners and each one having its own requirements of how to spend their MDF, channel partners often lack the bandwidth to ensure the funds are spent, much less managed.

That’s why channel partners across the globe are turning to Devon Wellbrock. She’s the SVP of Enterprise for the Americas here at MRP. Devon helps oversee our white label concierge service, which helps fulfill all aspects of global MDF strategies.

She came on our AI for B2B Sales and Marketing podcast to share how channel partners are allowing the white label concierge service to strategically spend, manage, and track MDF.

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