Working With AI: A Glance Into the Reality of Predictive Analytics w/ Wilson Raj


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On this episode of AI for B2B Sales and Marketing, an industry leader joined us to share how companies are leveraging AI to drive profits and efficient results across the brand.

Wilson Raj is the Global Director of Customer Intelligence at SAS, the largest independent vendor in the analytics market. Wilson drives the global marketing strategy of SAS Customer Intelligence solutions, giving marketing organizations the analytical advantage—powered by AI and Machine Learning— to find the most profitable customer opportunities, take the best marketing actions, and maximize customer experience impact across the brand.

Wilson dives into predictive analytics, what it really is, and how humans and machine are both learning how to complement each other in the workforce.

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