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Sales Analytics - Episode 7: Top Go-to-Customer Trends in the Medical Device Industry

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When? This feed was archived on April 30, 2021 01:15 (3y ago). Last successful fetch was on December 29, 2020 01:05 (3y ago)

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Manage episode 188285211 series 1172213
Content provided by Alexander Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexander Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Craig Ackerman, principal of the Alexander Group, shares his perspective on how medical device companies are changing their go-to-customer models to grow revenue streams and market share in a constrained investment environment.

To maximize growth, companies have been diversifying their product portfolios and adding wider new roles. They've also continued to segment opportunities by revenue motion to effectively sell new, innovative solutions while maintaining their core legacy revenue streams.

  continue reading

61 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on April 30, 2021 01:15 (3y ago). Last successful fetch was on December 29, 2020 01:05 (3y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 188285211 series 1172213
Content provided by Alexander Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexander Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Craig Ackerman, principal of the Alexander Group, shares his perspective on how medical device companies are changing their go-to-customer models to grow revenue streams and market share in a constrained investment environment.

To maximize growth, companies have been diversifying their product portfolios and adding wider new roles. They've also continued to segment opportunities by revenue motion to effectively sell new, innovative solutions while maintaining their core legacy revenue streams.

  continue reading

61 episodes

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